I don’t know if you have noticed that in recent years, the term " ecosystem" has frequently appeared in the development strategies of companies in all walks of life, and these giants have emphasized the need to establish Belongs to its own "ecological circle".
such as the early LeEco’s “LeEco Ecology”; today’s Internet giants’ “Ali Ecology”, “Tencent Ecology”, and “Baidu Ecology”; mobile phone manufacturers: Xiaomi’s “Xiaomi Ecology” and Huawei’s “Huawei Ecology” ; Dairy manufacturer: Mengniu’s “Mengniu Ecology”...
Tencent Ecology
Ali Ecology
What is the so-called "strong9, strong" ecosphere _strong8? Let these big factories rush to, repeatedly emphasize, and spend a lot of money to build it?
The ecosystem referred to here is a business ecosystem, which refers to the establishment of a value platform by all stakeholders in business activities. It was originally proposed in the Harvard Business Review in 1993 by James F. Moore, a famous American economist.
The business ecosystem has evolved into an enterprise ecosystem in the Internet era. It is an overall ecosystem formed by the promotion of innovation entities, innovation processes and innovation models under the characteristics of Internet development, sharing, collaboration, and decentralization.
Enterprises use the Internet to share and interact with users in multiple links such as R&D, design, manufacturing, marketing and service, and build an innovation system that deeply explores customer needs, real-time perception, rapid response, and timely satisfaction.
In layman's terms, it is an economic union based on the interaction of organizations and individuals.It is a group composed of suppliers, manufacturers, sellers, market intermediaries, investors, governments, consumers, etc. centered on the production of goods and the provision of services. The core driving force of is "content production + emotional form + channel possession".
In the ecosystem, each company can participate in other activities through the platform, sell its own products, and share benefits from it. Of course, competition in the ecosystem still exists, but it has improved mutual linkage, win-win and overall development, and through continuous cooperation and competition between companies in the ecosystem, it will continue to promote the growth and evolution of the ecosystem. , So this is a virtuous cycle!
One of the most successful examples is the "Xiaomi Ecology":
Xiaomi
Xiaomi was originally a mobile phone manufacturing company. Through the construction of the ecosystem, it has not only made it compete in the mobile phone industry when the competition is fierce. Saved itself, but also allowed it to grow step by step. In addition to mobile phones, it now has many products:
Huami Technology's millet bracelet, millet bracelet, Huami watch; Shenzhen Green Mi Lianchuang Technology Co., Ltd.'s multi-function gateway, Xiaomi temperature and humidity sensor, Xiaomi human body sensor, Xiaomi door and window sensor, Xiaomi wireless switch, Rubik's cube controller, Xiaomi smart socket; Xiaomi mobile power supply under Jiangsu Zimi Electronic Technology Co., Ltd., Rainbow battery, data cable; Mijia PM 2.5 detector and Mijia air purifier under Beijing Zhimi Technology Co., Ltd.; millet water purifier, water quality TDS test pen under Foshan Yunmi Electric Technology Co., Ltd.; YeeLight bedside lamp and Mijia LED smart table lamp under Qingdao Yeelink Information Technology Co., Ltd.; Xiaomi No. 9 balance scooter under Ninebot (Tianjin) Technology Co., Ltd...
According to Xiaomi’s Q1 financial report,As of the end of the first quarter, Xiaomi has invested in more than 320 companies. Together with the investment of various industry funds under Xiaomi, it is roughly estimated that Xiaomi has invested in more than 400 companies.
These more than 400 companies are involved in various fields and together constitute the "Xiaomi Ecology".
Xiaomi uses its own brand influence, sales channels, and financial resources to support potential companies in each subdivision track, quickly and effectively seize each subdivision track to complement its own brand product line, and finally build A closed-loop corporate ecosystem has been established.
In today's era, what we pay attention to is economies of scale. Whoever has a large platform, many channels, and the right to speak can build a big brand and become a big company.
The construction of the ecosystem is precisely to expand its scale! Therefore, these companies are committed to the creation and construction of the ecosystem.
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