Through the in-depth integration of resources from all parties, in the past year, Qingdao has been building an international fashion city with both "appearance" and "industry", and has withstood the severe test of the epidemic. With high-quality development in fields such as commerce, trade and commerce, they have found fashion "new coordinates" with their own ways and style of play. The
project is booming, and the fashion projects are frequently settled. In the early winter, there is a busy scene in the China Radio and Television Qingdao 5G High-tech Video Experimental Park on Jiaozhou Bay East Road in the West Coast New District. The construction of the park is in full swing, and customers who intend to come here are also in an endless stream. According to Chen Hong, Commercial Director of China Broadcasting and Television Qingdao 5G High-tech Video Experimental Park, the overall plan of the park is "One District and Five Parks", one is the 5G High-tech Video Experimental Park, and the fifth is the Chuangzhi Industrial Park, Film and Television Industrial Park, VR Industrial Park, Xingchuang Island, "Science, Industry and Education" Integration Park. Now, the smart park management platform in the park has been launched. The park has fully established a 5G network and opened 5G signals. The first domestic film and television industrialized cloud production platform built in cooperation with Huawei has also been put into operation. The film and television virtual production platform and high-tech video panorama Application scenarios such as experience and immersive studios have been completed and launched, and 60 companies and institutions in the high-tech video industry chain have been signed and introduced, including 18 industry leading companies and institutions such as Huawei, BOE, Jebsen, and Inspur. Chen Hong said, "It is estimated that by 2022, the total number of enterprises in the park will reach 300, the scale of the park's high-tech video industry will reach 20 billion yuan, and the production capacity of high-tech video content will reach 300 hours per year. By then, it will be built into a demonstration and leading world Grade 5G high-tech video industry cluster highland." How does
respond to and get out of its own "market" when the epidemic has impacted the fashion industry, Qingdao hoof is steadily stable-
IKEA Home Furnishing Store, Andersen Fairy Tale Town, etc. officially operate, Become a new landmark leading the fashion industry in Qingdao; speed up the construction of projects such as Zangma Mountain Film and Television Location, Qingdao Xihai Art Bay, Asian Cup Qingdao Youth Football Stadium, Oriental Eden; Expo VTP Theme Park, Lego Theme Park, Lotus Mountain Overseas Chinese Town, Diamond Small Large projects such as towns have advanced steadily.
Currently, there are 807 fashion items entered into the systematic management platform, which is 2.6 times that of last year. As of October 25, the city has 128 key cultural and tourism projects with a single investment of more than 50 million yuan, with a total investment of 477.13 billion yuan. Since the beginning of this year, 7 municipal-level key projects have started and 4 are to be started; 9 new projects have been signed and 3 are to be signed. A number of fashion cultural tourism projects such as Qingdao Guomeng Cultural and Creative Internet Red Technology Industry Innovation Park, Russia Yazuan Cultural Tourism Exchange Center, and Jimo Hot Spring Town have signed and landed. The industrial chain of film and television, music, sports, exhibition, and creativity is basically in place. It has laid a solid foundation for the next high-end development of Qingdao's fashion industry. The
platform empowers and accelerates the gathering of fashion resources
On March 28 this year, the Qingdao International Cruise Port Area started construction and the global investment promotion ceremony was held. At the ceremony, 15 projects with a total investment of 31.55 billion yuan were signed and landed. These projects cover new shipping, new finance, international living room, innovative media, characteristic cultural tourism and other industries. This historic project is related to Qingdao’s development in the next hundred years. It benchmarks against the advanced experience of Shanghai and Shenzhen, and relies on the three development forces of "cultural traceability, business format activation, and multi-dimensional innovation", focusing on the positioning of functional business formats, dredging the blood of Hong Kong and shaping the "vitality" Star, Port of the Future".
Here, the protection and renewal of the historical city area is precisely positioned, the old city revival approach is innovatively demonstrated, and new industries such as Chunguangli, Shanhaihui, and industrial design are introduced in a point-point fashion. The century-old courtyard Guangxingli has transformed into a gorgeously fashioned vitality. Locally, the whole region empowers the iterative upgrade of traditional industries. While highlighting the city’s cultural history, it also presents huge development potential.
Qingdao’s historic city area is protected and renewed, and the old city is "revived" to become a fashion and vitality place.
This is a time when the revitalization of Qingdao’s old city should be recorded in the annals of history: on May 28, the historic city protection and renewal pilot project opened; on July 11, the Qingdao International Cruise Port Area Cooperation Zone project commencement and foundation laying ceremony was held. The total investment of the three projects in the synergy zone exceeds 10 billion yuan, which will release 534,000 square meters of industrial carrier space; on September 15, the China Railway Jinluyu Regional Headquarters settled in Qingdao, In-depth participation in Qingdao’s industrial development, continuous creative cooperation in the fields of infrastructure construction, old city renovation and renewal, investment and financing, industrial Internet... Relying on the carrier-class platform of Qingdao International Cruise Port Area, the accumulation of fashion resources is accelerated and the old city passes through With a century of history, this platform has met with new shipping, new finance, and industrial Internet, bursting with infinite vitality and vitality, and also writing a strong mark for the construction of Qingdao's international fashion city.
In less than a year, Menuhin Music School, Sino-Dutch Fashion Industry Platform, National Music Industry Base, etc. have accelerated, and the "International Living Room" of China-South Korea exchanges and cooperation has opened its doors; Jiaodong Economic Circle Cultural Tourism Cooperation Alliance, Jiaodong Economic Circle Sports Cooperative Development Alliance and Jiaodong Economic Circle Integrated Development Think Tank Alliance have been established one after another. The "Jiaodong Peninsula 5+1" city convention and exhibition strategic cooperation agreement has been signed to jointly promote tourism marketing, characteristic tourism product creation, cultural tourism industry projects, cultural There are 27 cooperations in 5 major areas of tourism public services and foreign cultural exchanges. More than 50 enterprises from other cities have landed on the Qingdao cultural tourism benefit consumer platform, effectively improving the system, integrity and synergy of the cultural tourism industry development of the five Jiaodong cities. The number of concerns exceeded 30 million; the e-commerce platform cultivation plan was implemented in full swing, and strategic cooperation was signed with leading companies such as Pinduoduo to build a national e-commerce live broadcast demonstration base in Qingdao.
platform by platform, accelerating the accumulation of fashion industry, capital, talents and technology, empowering Qingdao fashion to "vertically rise".
The "online + offline" festival will not close, and the fashion IP will be popular around the world
From November 28th to 30th, Qingdao, which is deeply rooted in fashion genes, will once again usher in an art festival-2020 China (Qingdao) Art Fair. In conjunction with the first art fair held in Qingdao last October, this art fair combines online exhibitions + offline activities. Among them, offline activities will be held at the Qingdao International Convention Center on the 28th, while leveraging the "cloud "Online exhibitions throughout the year and occasional forums, lectures and other activities to create a never-ending art expo event.
The colorful festivals are both a fashion "container" and a "leavening agent" for the fashion industry. The fashion festival can gather industry leaders and authoritative enterprises in a short time. It is not only a window to showcase the city, but also an important force to promote the implementation of projects and drive the development of urban tourism, accommodation, catering, commerce and other industries.
Under the big examination of the epidemic this year, the living space of the festival seems to be being squeezed. However, Qingdao handed over a "contrary to the trend" answer sheet. By actively exploring new online areas, the Festival has achieved a good situation of full bloom online and offline in Qingdao.
In May and June of this year, the 2020 "Fashion Qingdao" Cloud Art Season will be here. More than 200 various online activities, whether it is a fan of high art or a fan of popular music, can get an unimaginable high-end art enjoyment without buying tickets or gathering.
After the normalization of epidemic prevention and control, Qingdao has innovated "online + offline" activity mode, organized Qingdao International Beer Festival, "Discover Qingdao" city orientation competition, Phoenix Music Festival, International Sailing Week and other special activities, setting off a new fashion Activity boom. Among them, the Qingdao International Beer Festival has an online exposure of 457 million, which is known as the country's largest festival under the background of normalization of epidemic prevention and control. As the only venue for the 2019-2020 season CBA playoffs and finals, it created the history of the league; innovatively held more than 100 online exhibitions such as Qingdao Auto Cloud Show and Qingdao Food Network Exhibition, and organized China API Exhibition and Qingdao International More than 30 offline exhibitions such as the auto show... Qingdao has created fashionable IP in the name of fashion time and time again, and embraced the world enthusiastically.
The wind rises at the end of Qingping, and the waves become between the waves. The blueprint for the construction of an international fashion city has been drawn, the horns have been sounded, and the number of ways and styles have been established. Relying on project development, platform empowerment, and festival drainage, Qingdao's international fashion city construction will surely be more beautiful!
Source: Guanhai News
