investment promotion manual is to attract franchisees and build channels. Franchisees must have had their own analysis before paying attention to this, but it may not be too in-depth, so it is good to highlight two items in the manual: spoon and cake !
1, cake
Whether an industry can make money is a businessman’s most basic business sense. The investment manual must tell the target franchisee intuitively that the cake is big and you can eat it, so the industry analyzes the data and the writer is unique The point of view is very important, we must stand from the perspective of the franchisee and analyze the information they can feel based on the business awareness, economic foundation, and ideological height of the target franchisee.
Industry data often involves very large data, which can be transformed. For example, the current domestic home improvement market capacity is often in trillions. The value of trillions is not easy to form a specific image in the brain, so the impact is not enough. Transform it and present this value as a RMB entity. It will be able to fill several houses of 100 square meters and cover the surface area of the earth. It will be easier to build an image in the minds of franchisees and create a psychological breakthrough.
2, the spoon
cake is already there, but the problem is that with so many peers, how can franchisees choose your brand, so you need to give them a spoon in the manual, a reason for choosing, this is the unique advantage of the brand or Brand differentiation.
generally includes two kinds of products and brands when referring to such advantages. Product advantages are mainly the outstanding selling points compared with other products in the industry, or the advantages in service, such as customization, personality, style, integration, etc., so that franchisees can feel that choosing this product can indeed adapt to the market and continue to generate benefits. The brand contains two types of content. The first is corporate strength, including fixed assets and talent structure, which is the basis for attracting franchisees’ rational investment. The second is the core value of the brand, including positioning, philosophy, personality, etc., to attract franchise The basis of business perceptual investment.
and above are the two most basic contents of the investment promotion manual, and the contents can be appropriately added or deleted on this basis.
Giant industry investment outsourcing makes your investment manual more attractive. Look for giant industry to attract investment, so that investment can be more effective!
