In 2020, people's lives around the world have changed due to the epidemic, and the e-commerce market will usher in a big outbreak.
It is reported that Digital Commerce 360, a digital business analysis agency, said that this year's fastest growing category or toys category . The United States toys and hobby products last year increased by about 10.9%, and this year, sales of such products are expected to increase 195%. The ups and downs of
toy sales started in March of this year. The epidemic broke out in the United States. People chose to stay at home, and shopping demand increased. Since then, sales of most categories of e-commerce platforms have increased.
People are beginning to seek fun at home, and the demand for products such as toys, handicrafts, puzzles and has increased significantly. Due to the inability to shop in offline physical stores, online shopping has become the first choice of consumers, and sellers' sales on toy e-commerce platforms have soared.
Jungle Scout data show that in this year's Amazon's most popular category, toys and game products ranked third, with sellers accounting for 22% .
Rakuten.com conducted a survey of 3,500 toy sellers on the platform. The results showed that compared with last year, the sales of sellers in April increased by 175%, and the sales of sellers in May increased by 180% , 6 —In September, the growth rate of sales fell slightly, with a growth rate of 54%-85%.
An experienced toy seller said that in the past, the sales of from 11 to December accounted for 60% of the total annual sales. These two months are the key period of the holiday sales season in the fourth quarter of . During this period, sales soaring is also expected.
Amazon India launches a "custom shop"
It is reported that in India, known as the "hometown" of traditional arts, toy products, and handicrafts, the market value of toys and games has exceeded 381.6 billion .
Amazon India site launched "custom shop" , which is specially created for "made in India toys" , the full name is "Made in India toys and games". The move of
Amazon India is to provide more traffic for toys made in India, which will help the sales of such products, such as handmade, traditional, puzzle and other types of toys.
The Indian toy market continues to expand, and Amazon India has followed the trend and developed "customized stores". Both benefited from the strong support of Indian government .
In August of this year, the Prime Minister of India urged start-ups to innovate in the product field, thereby further increasing the influence of Indian toys in the world and expanding their share in the global market. The editor of
reminds prospective sellers to stay sensible when choosing products, consider the market, demand, and competitiveness of the products, and do not choose products with fierce competition or low demand on impulse.
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