has been to Russia's old iron, most of them will proudly buy a few telescopes back to show off, they don't know, most of these telescopes are produced in a small town in Yingtan. The successful uncles of
, the standard equipment of the mobile phone has been changed to Huawei. They didn't know that many parts in the Huawei mobile phone were produced in a small town in Yingtan.
thinks that Toutiao, who has seen a big battle, came to this town for the first time, and felt shocked. Just like at Fengling Ferry, Yang Guo saw Guo Xiang, or Guo Xiang saw Yang Guo.
Our heavy plan of "Decisive Battle in the Fourth Quarter, Winning Double Victory", today we will take you into this small town-Jinjiang Town, Yujiang District, Yingtan City, and take a look at the young people in the town.
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The young people in the small town of Jinjiang have always been trendy. Not because of killing Matt, but because they have an estate. The industry of
refers to micro-components. Micro-components refer to miniature hardware parts in electronic products and precision equipment. If you lack imagination, you can think of it as a small screw, a pinion or something. In fact, it silently supports everything from mobile phones and drones to satellites and fiber optic networks.
Yiwu’s live examples show the truth that small things can make big money. Don't look at some factories that deliver large trucks and large trucks, and the profits they bring back may not be worth the money for crushing the road. The micro-component company in Jinjiang Town can handle the product in a handbag, but the profit is not less than others. What does
mean to make a fortune with a muffled sound? This is called getting rich with a muffled sound. So the young people in Jinjiang Town have always been synonymous with the local trend. The young man is handsome and the young girl is handsome.
So far, it's time to talk about it. However, the booming development of the small town also hides a deep crisis. With the characteristic industrial system of towns and villages, the ceiling of development is within reach. Few leading companies, imperfect industrial chain, entrepreneurial mindset of being wealthy, low added value of products, and weak R&D capabilities are all constraints to development. What about
? Upgrade. These few words are easy to say but not easy to handle. There is a saying in the corporate world: non-transformation is slow death, and transformation is fast death. What do you mean? Just like you chasing a girl, you can still chat without confession, and break off friendship as soon as you confess. This girl is not easy to follow after transformation and upgrading, and I don't know if she can return to her with her continuous investment.
This is a bit hard to understand. Give an example.
Jinjiang Micro-Components "Leader Brother" is Ruiyuan Company. Ruiyuan Company is called Xu Xiaoming. It only took 4 years to make the first pot of gold in his life, build the factory, and get Foxconn orders. With a big family and a big business, Old Xu is in a difficult situation: if there are more orders, he is busy or not. Expanding production capacity is worried about "not having enough food" or "not having enough food." After all, the products are large and popular, and they are in danger of being kicked at any time. What about
? Only by producing unique things can people chase them. Then you have to do research and development, you have to fill in the previous profits, can you get it? Someone did it? Only God knows. Old Xu can't ask God, he can only make trouble every day.
At the critical moment, the second generation head is back. The second generation is called Xu Jun, who has drunk foreign ink, but still retains the characteristics of young people in the small town who just do whatever they want. He said that when he participated in the Hannover Industrial Exhibition in Germany, he was looked down upon, and he was stimulated and wanted to make fine products.
As a young man in a small town in the 1970s, Toutiao knows that Xu Jun said this. It is just that young people in the small town generally grew up with Chen Haonan and Pheasant, so this is a majestic mouth. In fact, what Xu Jun really fancyed is the general trend of domestic development and the general trend of the development of the domestic electronics industry.
You have to say that Toutiao is writing a review. Didn't anyone tell you that people who really make money watch "News Network" every day. If you don't follow the general trend, how do you seek the general trend and do big things. The second generation of
Xiao Xu focused his attention on IoT sensors, chip probes, and solenoid valves, and began the transition from "micro" to "precision". Seeing half of my life’s old money spent like money: hiring talents, doing research and development, buying equipment, a generation of old Xu can’t sleep, and finally hesitated: Anyway, the money is the son’s in the end, so spending better than going out to play .
In the end, the money spent by the second-generation head Xiao Xu was not in vain, leading the company to achieve a successful transformation.Become a new "handsman" in the Jinjiang Town industry. His products are highly recognized by Huawei and DJI, and they have become strategic partners of these large companies. Under the leadership of leading enterprises and the support of the government, the entire town has embarked on a transformation and upgrading from "micro" to "precision".
sent a sigh of wishing to go to Qianliyanbo:
Jinjiang Town’s industrial foundation was born out of Yujiang Watch Components Factory. We have many such small counties or small towns, relying on an old state-owned or collective factory to precipitate a group of skilled workers. The old factory has closed down, and the workers are working alone to start a business. There will be a few moments, and it will look like they have made money and are booming. But such a "scattering small low" is destined to not go far. In the end, the mature industrial workers, the old were disarmed and returned to the fields, and the young became a screw on the Beijing, Shanghai, Guangzhou and Shenzhen production lines.
Youth in small towns want spring, in addition to second-generation innovation and creation, they also need the guidance, support and help of the government. The transformation of Jinjiang Town has achieved initial results. What has benefited is a series of local platforms. If you want to learn more about it, you can read our news reports.
These deep-seated things, only those with a heart will look at them carefully. This is also the sorrow of our media people, writing in-depth things, more and more no one reads, everyone only wants to write a certain tone. Or, look at the rivers and lakes of the town.
Small town spring
Jiangxi Daily reporter Zhu Hua Qiu Huiqiang
[ memo]
micro-components refer to the miniature hardware parts in electronic products and precision equipment, from mobile phones, glasses, drones to satellites, optical fiber networks, etc. It silently supports. Based on years of development foundation and timely transformation and upgrading, since this year, the micro (precision) component industry in Jinjiang Town, Yujiang District, Yingtan City, with the strong support of the local government, has gotten rid of the adverse effects of the new crown pneumonia epidemic, showing a good trend of bucking the trend. . In the first three quarters, Jinjiang Town achieved a total industrial output value of 880 million yuan. It is expected that the total industrial output value will be 1.2 billion yuan throughout the year, a growth rate of about 20% year-on-year. The
industrial town is connected to industry at one end and employment at the other. Jinjiang Town is a typical industrial town. Relying on the industrial enlightenment and talent training of Yujiang Watch Components Factory,
is committed to the processing of micro-components. As early as the end of the last century, there were "100 enterprises, 4,000 equipment, 5,000 workers, 10,000 products, tens of millions of taxes, and billions of yuan in output value", making it one of the country's three major micro-component production bases. The prosperous development of
also hides a crisis. With the characteristic industrial system of towns and villages, the ceiling of development is within reach. Few leading companies, imperfect industrial chain, entrepreneurial mindset of being wealthy, low added value of products, and weak R&D capabilities are all constraints to development. Is
sliding down? Still fighting against the trend? Jinjiang Town chose the latter. Starting in 2019, it has embarked on a difficult road of transformation and upgrading. From "micro" to "precision", from following orders to letting orders chase, the town's micro-component industry has felt the vitality and power coming from the face. In particular, after undergoing the major test of the epidemic, leading companies such as Ruiyuan, Aoxiang, and Hengxin stood out. Instead of a crisis, they looked for opportunities and nurtured opportunities in the crisis, which further consolidated the industrial foundation and established the industrial position. The
industrial town is ushering in the second spring of development.
"Leader" transformation road: "Only by doing "fine" can there be a way out"
[Background Board]
In 1996, due to poor management, the once booming collective enterprise Yujiang Watch Components Factory closed down, with more than 200 industrial workers And the technical backbone had to find a way out.
A company has fallen, but a bunch of entrepreneurial fires are burning. In the next few years, dozens of private micro-component companies developed like a prairie fire in Jinjiang Town. In 2004, the local government took advantage of the situation and established the Jinjiang town micro-component industrial base, attracting Jinjiang people who were trespassing abroad to return to the village to set up factories, and a township-level micro-component industrial cluster took shape.
After 2010, Jinjiang's micro-component industry has encountered a development bottleneck-some entrepreneurs are backward in concept, small and rich are safe, most of the enterprises' annual output value stays in the range of several million yuan, and development generally faces homogeneity and vicious competition.
In recent years, the local government has repositioned itself in line with market development, and established industry associations to solve development pain points such as financing difficulties.From disorderly competition to integrated resource development, we are promoting industrial transformation and upgrading through large-scale and small-scale, order sharing, and construction of scientific research platforms.
[Story] The semi-automatic lathe in the
old workshop roared, and batches of micro-components filled with oil were produced; the dust-free assembly workshop was quiet, and fiber optic sensors were tested and quality inspected through high-tech equipment. Jiangxi Ruiyuan Precision Manufacturing Co., Ltd., the leading enterprise in Jinjiang Town's micro-component industrial park, coexists with old and new production techniques, traditional and high-precision products. The sharp contrast makes people intuitively feel the industrial changes over the past 20 years. Here, a battle for transformation and upgrading has quietly started.
"Currently traditional production capacity still accounts for 60%, and by next year our high-precision products will account for more than half." Xu Jun, general manager of Ruiyuan Company, told reporters that the negative impact of the epidemic on the company this year is limited, and the operating situation is practical. Last year is better than the same period last year. The key reason why Ruiyuan can achieve growth against the trend lies in its successful transformation and upgrading in recent years. The company has entered into strategic emerging industrial chains such as optical communications, aerospace, intelligent manufacturing, and medical care, and has become a long-term partner of leading domestic companies in related industries. , Thus allowing enterprises to catch the express train of new infrastructure. In the army of precision manufacturing industry in Jinjiang Town, Ruiyuan has annual sales revenue of over 500 million yuan, has 5 factories, thousands of machine tools, and has established a mature overseas sales network. Today, it is recognized as a "leader".
In 2007, Ruiyuan, which has been in the industry for 11 years, seized the opportunity to become a supplier of micro-components for Foxconn. However, the arrival of a large number of orders made Ruiyuan's chairman Xu Xiaoming feel the "happiness troubles"-the micro-component market fluctuates greatly, and when there are many orders, he is too busy to win. After expanding production capacity, he is worried about "not having enough food." What about
? "Stay at the level of'micro', there is no way out. Only by doing'fine' can there be a way out." This is the conclusion Xu Xiaoming reached. The important task of Ruiyuan's transformation has fallen on the company's second-generation leader Xu Jun.
"Initially determined to transform, in fact, to fight for the tone." Xu Jun told reporters about his own experience: In 2014, he participated in the world's largest industrial exhibition-Hannover Industrial Exhibition in Germany, and found that European and American businessmen saw the booth of Chinese enterprises. He often "slides and walks" and doesn't look at his products. This coldness and contempt makes him deeply irritated. Later, after visiting advanced companies in Europe, America and Japan, he felt his own gap and established an ambition to attack the top of the industry chain.
"We must enhance our self-hematopoietic ability, make high-end products, and let customers and orders chase us." Although many people do not understand, Xu Jun started to do it steadily.
hires technical talents through high salaries. Ruiyuan has established multiple R&D teams to formulate a roadmap for the development of high-precision products. New technologies will be developed as soon as they are "lighted up". In the past few years, industry-leading innovation projects such as IoT sensors, chip probes, solenoid valves, and artificial gums have been hatched in Ruiyuan, and have obtained 4 invention patents and 25 utility model patents. The reporter of
saw in Ruiyuan's exhibition hall that an ant-sized chip became the core of Huawei's 5G equipment module after being integrated with optical components. Ruiyuan not only combines precision manufacturing technology to provide solutions for the industry, but also creatively transforms chip cutting from round to square. According to estimates, the large-scale application of this technology will not only improve the reliability of 5G modules, but also save 500 million yuan in my country's chip imports a year.
is the world's leading high-precision manufacturing expert. This is the development goal that Ruiyuan Company put forward four years ago. Now it is step by step from dream to reality.
The industry chain of "making something out of nothing": "make simple things the ultimate"
【Background】
In the precision manufacturing industry group in Jinjiang Town, Aoxiang Optoelectronic Instrument Co., Ltd. has a special existence. Its main product is not local traditional micro-components, but telescopes-this is an area where few companies have set foot in Jiangxi before.
In 1997, Liu Zhigang, who had just graduated from junior high school, went to Yiwu, Zhejiang Province alone. In 2000, he and his sister Liu Zhihua started a business together and set up a telescope assembly factory in Yiwu. In 2004, attracted by Yujiang's investment promotion policy, Liu Zhigang returned to his hometown of Jinjiang with the company. After more than 10 years of development, Aoxiang Optoelectronics has now become a manufacturing expert in the domestic telescope industry and is still developing in YujiangCreate a brand new industrial chain.
Today, Aoxiang has an annual output of 1 million telescopes. In 2015, the company established its own design team, developed and launched new high-tech products such as 5G smart telescopes, and began to fully transform to high-end precision manufacturing.
[Story]
"For every 10 telescopes sold in the Chinese market, 4 of them are produced by us." Aoxiang Optoelectronics General Manager Liu Zhihua proudly told reporters, "The key to the company's current success is to always focus on telescopes. Production, to achieve the ultimate in simple things."
This kind of focus and perseverance is a characteristic that Aoxiang Optoelectronics is proud of. Over the past 20 years, Aoxiang Optoelectronics has always had no distractions and insisted on the production of telescopes as its main business. Most of the company's profits have been invested in the purchase of new equipment and the construction of new plants.
When Aoxiang Optoelectronics settled in Jinjiang Town, the telescope industry chain was still a blank in Jiangxi. In 2008, after Aoxiang Optoelectronics relocated its Yiwu factory as a whole and took root in Jinjiang Town, Yu Jiang supported it as a leading enterprise and carried out targeted investment in the industrial chain. In recent years, upstream supply companies and telescope manufacturers such as Yuanteng, Meiling, Changming, and Zhenxiang have settled in Yujiang and have become neighbors with Aoxiang Optoelectronics.
"When the supplier moves to Yujiang, a box of goods can save 15 yuan in freight, which can be said to be a win-win." Liu Zhihua said, now the main accessories of telescopes, optical parts, precision parts, lenses, housings, etc. are available locally. Reduce the company's procurement costs. The key to the success of
Aoxiang lies not only in the consistent focus for many years, but also in the flexibility of "walking on two legs". Both foreign trade and domestic sales, online and offline, and direct brand and OEM are the company's development strategy.
“After the outbreak of the new crown pneumonia at the beginning of this year, a large number of foreign customers requested to suspend order shipments in a short period of time. At that time, they were a little confused.” Aoxiang Optoelectronics sales director Li Shuifang said, because of the high profit of foreign trade and fast payment, Aoxiang Previously, the focus of development was on the international market. After the outbreak, Aoxiang Optoelectronics prepared the worst for the long-term export interruption. The marketing department worked overtime to contact potential customers in the domestic market, and at the same time developed online channels to ensure smooth sales.
is gratifying that with the support of government departments, with the influence of years of deep cultivation in the industry, Aoxiang Optoelectronics quickly passed the difficult period, and the company's unstable orders and excessive product inventory were solved. In the first three quarters of this year, the company's production and sales have significantly exceeded the same period last year.
"This epidemic has also taught us a lesson. The concept of dual-cycle development is very important for companies." Liu Zhihua said that relying too much on foreign trade and traditional channel sales is not conducive to the long-term development of the company, and market changes also give Enterprises have brought new opportunities for transformation. This year, Aoxiang Optoelectronics has added more than 20 domestic e-commerce customers, and the proportion of domestic sales of products has risen to 70%. Although
has achieved the forefront of the domestic telescope industry, Aoxiang Optoelectronics still has not stopped its transformation and upgrading. Due to the promising market prospects and the short supply of products, Aoxiang Optoelectronics launched the largest investment project since its establishment last year-a 30,000 square meter visualization factory. After it is put into production, the annual output value is expected to jump from the current 90 million yuan to 300 million yuan. Among them, the Yujiang District Government strongly supported and coordinated to provide 15 million yuan of interest-free industry fund loans.
“Without the settlement of Aoxiang, Yu Jiang would have difficulty building a new industrial chain; without the full support of the local government, Aoxiang would not develop so well and so quickly.” In Liu Zhihua’s view, the success of Aoxiang Optoelectronics, It is an excellent example of mutual achievement between a region and an enterprise.
Small workshops are made into a big industry: it’s common for a technician to earn 20,000 yuan a month.
[Background board]
"Emergency recruitment: 4 technicians, 3 CNC masters, 2 mechanics and fitters..." Walking in Jinjiang Town Industry In the park, recruitment announcements are posted at the entrance of almost every factory. Since the resumption of work and production in March this year, the market has gradually recovered, and companies have entered full capacity production, and shortage of labor has become a common problem. What is gratifying is that more and more young people are now willing to enter the factory, and many young people from Yujiang stay in their hometowns after returning from coastal areas.
“One industry is prosperous, and micro-components not only let a group of entrepreneurs get rich first, but also solve the employment problem of a large number of local rural laborers.” Speaking of the development of Jinjiang Town, Zhang Zhenhua, the town’s party committee secretary, was deeply moved. Today, in Jinjiang Town, the number of industrial workers has reached 5,000, and the average monthly salary of general workers exceeds 4,000 yuan., It’s common for a technician to earn 20,000 yuan a month.
[Story]
in Lifa Precision Company, accompanied by the roar of machine tools, "post-85" technical backbone Gui Qian is working on the machine attentively.
After graduating from Jingdezhen Ceramic Institute in 2004, Gui Qian has been working in Suzhou, Jiangsu, with a monthly salary of less than 5,000 yuan. Four years ago, in order to take care of his family, Gui Qian decided to return to his hometown for employment. He started as an apprentice, and now one person is responsible for 8 machines with a monthly salary of 12,000 yuan. With this considerable income, Gui Qian moved into a new house this year and bought a new car.
For some local households in difficulties in Jinjiang Town, working in enterprises is the best choice for poverty alleviation and income increase. 51-year-old Yu Xihua is targeted for targeted poverty alleviation in Tuanhu Village, Jinjiang Town. Her husband unfortunately suffered from liver cancer. There are two other children in the family studying. In 2013, after Aoxiang Optoelectronics learned about her situation, she hired her to be responsible for light work such as plate placement and inspection in the painting workshop. "I don't have to do heavy work, pay five social insurance and one housing fund, and I am close to home. I am very satisfied." Yu Xihua told reporters with a smile that this stable job rekindled her yearning for a better life.
Among the senior technicians in Jinjiang Town, Xiong Xiangdong is a recognized representative. He has been with Ruiyuan Company for more than 20 years. Under his design and management, the company has independently developed automatic chamfering machines, automatic tooth feeding machines and other equipment, which greatly saves production costs and improves work efficiency. "Technical innovation is not something that was thought of, but was'grinded' in practice." Xiong Xiangdong said that the most in short supply of enterprises are senior technicians, and it takes at least 3 to 5 years to train an excellent operator. Both the government and the enterprise An incentive mechanism should be formulated to create a good growth environment for them.
Over the years, batches of Jinjiang farmers have come to the factory assembly line from the fields, turning small workshops into large industries, and building Jinjiang Town into a model for the development of Jiangxi's township industry. Now that Jinjiang has entered the era of precision manufacturing, these new era industrial workers will also become an important guarantee for the transformation and upgrading of the industry.
Experts comment
It’s not as good as greed and big, but it’s not as good as “specialization, special innovation”
Deputy Dean of Jiangxi University of Finance and Economics Research Institute Xing Xiaoming
In Jinjiang Town, Ruiyuan Company and other enterprises have pioneered their own ways and chose high-tech segments. Gaining advantages in this field through specialization and innovation capabilities, owning independent intellectual property rights, occupying the high-end of the industrial chain, and possessing sustainable development capabilities.
At present, the division of labor in society is more refined, and the requirements for specialization are getting higher and higher. It is becoming more difficult to fully exert efforts in multiple fields. The development of small and medium-sized enterprises does not need to be greedy for everything, but should strive to be specialized, refined, special, and innovative, and strive to become the leader in the industry segmentation market. This is also the way to success for many century-old stores. In the process of accelerating industrial transformation and upgrading, and improving quality and efficiency, government departments should guide and serve enterprises more deeply to cultivate "specialization, specialization and innovation". This is also the fundamental way to enhance the competitiveness of small and medium-sized enterprises and the only way to achieve high-quality economic development in Jiangxi.
One is to guide small and medium-sized enterprises to develop new products, apply new technologies, and develop new business formats, promote high-quality development of enterprises, achieve specialization, refinement, specialization, and novelty, and enhance their independent innovation capabilities.
The second is to focus on using the capital market to broaden financing channels, be good at using fiscal funds to leverage social capital, and provide strong support for the rapid growth of enterprises.
The third is to strengthen the creation of a first-class business environment, focus on improving the efficiency of administrative execution, increase policy support, effectively reduce institutional transaction costs and various costs of enterprise development, and enhance the development confidence of SMEs.
reporter's notes
spawned more "Ruiyuan"
interviews in Jinjiang Town. We felt the strong national entrepreneurial passion and surging motivation, and were moved by the ubiquitous craftsman spirit. After more than 20 years of development, Jinjiang's micro-component industry has progressed by leaps and bounds, and now it has been repositioned, transformed and upgraded. It can be said to be a sample of the development of township industrial clusters in our province. Among them, what is particularly impressive is the transformation and upgrading of the leading enterprise Ruiyuan Company.
There are so many micro-component companies, why is Ruiyuan the first to break through? This is because the two generations of leaders of the enterprise are ambitious, visionary, have ideas, have the feelings of revitalizing the national industry and embark on the industryThe pinnacle of dreams. Therefore, under the combined effect of market opportunities and government support, we have today's success. The transformation and upgrading of
is a self-revolution, and technological innovation and self-made blood is a protracted battle with slow results and high risks. To achieve a higher level of development, it is not only necessary for entrepreneurs to emancipate their minds and update their ideas, but also for targeted support and guidance by government departments. The government must not only be a good waiter, but also a good entrepreneurial navigator and industry development designer. Only by standing higher and seeing farther can we help enterprises to take the right path in transformation and upgrading. In the interview, we are pleased to see that with the establishment of industry associations, the integration of industrial resources has accelerated, and the local area has taken a crucial step from "micro" to "precision".
A thriving tree is not spring, a hundred flowers bloom in spring, and the future Jinjiang Town will definitely give birth to more "Ruiyuan".
decisive battle in the fourth quarter, winning double victories
cheer for Jiangxi together! !
