With the rise and wide application of WeChat public accounts and smart APPs, more and more government WeChat platforms have begun to emerge. In recent years, government departments at all levels have followed the general trend and made full use of "Internet" technology to carry out government services, which has improved the convenience and effectiveness of government services to a certain extent. However, various government WeChat official accounts (APP) and other platforms that have sprung up like mushrooms have also caused all kinds of chaos when providing services. It is very necessary to strengthen the management of this type of government WeChat official account (APP).
At present, there are too many official WeChat official accounts (APP) platforms for government affairs. All departments at all levels have developed their own official WeChat official accounts (APP) for government affairs. High-end". Some departments even have a lot of development and lack a "unified plan." Basically, all levels and departments build when they need to be built, and release when they need to publish information. At the same time, "behind the scenes" there is also a lack of specialized management personnel and information release review mechanisms. Due to poor management, some have become "zombie accounts" whose functions have not been fully utilized. In order to promote their own government WeChat official account (APP), all departments at all levels even attach importance to the installation and download to the assessment of subordinates and related personnel. As far as I know, at present, many grassroots cadres’ mobile phones follow dozens to hundreds of government WeChat official accounts for government affairs, or download special government affairs apps. This adds a certain burden to the grassroots work, and greatly Affected the operation of mobile phones of grassroots cadres. Examination".
optimizes government WeChat official account management. The development and construction of government WeChat official accounts (APP) in administrative regions or administrative systems should be planned and coordinated in accordance with the principles of convenience, practicality and efficiency. They cannot be independent and cannot do their own things .. Scientific planning, reasonable arrangement and classification are necessary. As much as possible to realize resource sharing and information sharing through the platform. The established decentralized platform should be cleaned up, merged and re-arranged. In this way, the service efficiency can be greatly improved, and it is also possible Improve the credibility and image of the government. (Liao Junfei)
