On November 21, 2016, another Chinese company dedicated to the electric vehicle industry-NIO, in London Qi Art Museum officially released the English brand "NIO". While launching the new LOGO, it also released its first product-the pure electric supercar EP9, known as the "world's fastest" at the time.
Weilai's English brand "NIO" means A New Day (new day). "NIO Weilai" expresses the vision of Weilai Automobile to pursue a better tomorrow and blue sky and create a pleasant lifestyle for users. The
logo is divided into two parts, which symbolize the company’s vision and actions: the upper part represents the sky, symbolizing openness, future and goals; the lower part represents the road extending to the horizon, symbolizing direction, action and forward power.
Weilai is not just a car brand, by providing high-performance smart electric vehicles and the ultimate user experience, Weilai is committed to creating joy for users Lifestyle, creating a global "user brand"
NIO was established in November 2014 and is committed to providing high-performance smart electric vehicles.
Weilai was co-sponsored and founded by top Internet companies and entrepreneurs with deep understanding of users, such as Li Bin, Liu Qiangdong, Li Xiang, Tencent, Hillhouse Capital, and Shunwei Capital, and obtained Temasek, Baidu Capital, Sequoia, Thick Park, Lenovo Group, Warburg Pincus, TPG, GIC, IDG, Joy Capital and other dozens of well-known institutions invested.
Weilai has established R&D, design, production and business institutions in San Jose, Munich, London, Shanghai and other places, and has gathered thousands of world-class automotive, software and user experience industry talents.
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Later, we will introduce the brand image design of NIO for participating in the FIA Formula Electric (FE) World Championship, so stay tuned.
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