Not long ago, the data survey agency IDC released a data report on the global smartphone market share in the second quarter of 2018. According to the
report, in the second quarter of this year, Huawei’s mobile phone sales surpassed that of Apple. This bully that Yu Chengdong once boasted was finally realized in two years.
In addition, in addition to surpassing Apple, Huawei's mobile phone sales have also narrowed the gap with Samsung.
Huawei's mobile phone with unlimited global market has an unshakable position in the domestic market.
All of this was achieved under the leadership of Huawei's consumer business CEO Yu Chengdong. Z1z
, the hero of Huawei's mobile phone, was once called "Yu Dazui" because he liked to talk big, but now people find that most of the cows he used to boast have been realized.
Rural children rely on their efforts to counterattack
In 1969, Yu Chengdong was born in a rural family in a small county in Anhui.
As the saying goes, the children of the poor are in their homes early. Growing up in the countryside, Yu Chengdong understood a truth at a very young age: if you want to change your destiny, you can only study hard.
However, reading, which seems very common nowadays, became a problem that plagued Yu Chengdong at that time.
Because the local economic level is relatively backward, and the emphasis on education in that era is far less than it is now, the school in the village does not have the third grade.
In that village, no one has ever read the third year of middle school, and almost all students don't go to school after the second year.
painstakingly live up to everyone, seeing that his road of reading will be interrupted, Yu Chengdong finally waited for the blessing of heaven.
Thanks to his hard work, Yu Chengdong finally got the opportunity to go to the county junior high school to continue his studies.
However, the tribulation of heaven does not seem to be over yet.
was at the age of high school in a blink of an eye, but because of his rural household registration, Yu Chengdong missed a good high school in the county and had to go to a local ordinary high school.
This is a huge challenge for him, because there has never been a college student in this ordinary high school, and the students here have almost been declared out of college.
However, Yu Chengdong, who has been stubborn since he was a child, does not believe in evil. He does not believe that a rural household registration can prevent him from going to university!
In 1987, after studying hard in high school, Yu Chengdong was admitted to Northwestern Polytechnical University with the first place in science and engineering in the county.
is also the year when Ren Zhengfei founded Huawei in a shed in Shenzhen. The fate of Yu Chengdong and Huawei seems to have long been doomed. Yu Chengdong, who was admitted to the university at
, did not slack off. After graduating from his undergraduate degree, he stayed on campus as a teacher for 2 years, and then was admitted to Tsinghua University as a graduate student.
In 1993, because there were still younger siblings in school, his father hoped that Yu Chengdong could work as soon as possible to make money and reduce the burden on the family. Therefore,
Yu Chengdong officially became attached to Huawei.
In that small company with only more than 200 employees, Yu Chengdong started as a research and development staff and became the president of Huawei Europe step by step.
Huawei’s mobile phone business has a tragic life
, unlike the telecommunications industry, Huawei’s mobile phones are really tragic.
As early as 2000, China's mobile communications network experienced explosive development, and the rapidly popularized mobile communications brought a large number of users.
In this context, the domestic mobile phone market has entered a blowout era.
Foreign companies such as Nokia, Ericsson and Motorola have made a lot of money. Domestic Bird, ZTE, and TCL have also taken advantage of the rise. Huawei, also a communications giant, has missed the opportunity and watched its competitors get rich.
Originally, before the popularization of mobile phones, Huawei had launched an outsourced telephone product.Cause quality control problems. It not only brought economic losses to Huawei, but also discredited Huawei's brand image. The painful lesson of
made Ren Zhengfei give up the idea of making terminal products, but Huawei missed the dividend in the mobile phone market soon.
With the advent of the 3G era, Huawei finally put aside its past prejudices and officially entered the mobile phone business. In the
2G era, Huawei relied on technology to achieve great success in the communications industry, and immediately deployed the third-generation mobile communications network. The trouble with
is that in the 3G era, mobile phones and systems need to be matched. At that time, Huawei did not have the status of the industry today, and it was difficult to sell the system because of its lack of reputation.
has no export sales, so I can only do it myself.
So, starting in 2004, Huawei officially entered the mobile phone market through the mode of cooperating with operators to produce customized phones.
This is the first stage of Huawei's mobile phone. At this time, the mobile phone exists as a supporting role, and it has not been paid attention to by Huawei. The OEM production method cannot establish a brand image among consumers.
"Yu Dazui" difficult times
In 2008, after Huawei gained a firm foothold in the telecommunications industry, it thought about selling its mobile phone business.
just happened to run into the global financial crisis, and the buyer's bid price plummeted, forcing Huawei to decide to continue.
2011 was a historic turning point for Huawei mobile phones.
This year, Huawei mobile phone ushered in a new CEO, Yu Chengdong, and the mobile phone business was repositioned within Huawei. Huawei began to make up its mind to develop its own mobile phone brand.
The period from 2011 to 2014 can be regarded as the second period of Huawei mobile phones. At this time, Huawei mobile phones are in a transitional period just like Yu Chengdong. Before
, Yu Chengdong has been managing Huawei's wireless communications department. This time the mobile phone business department is a new field for him.
Huawei mobile phones have also gone from the era of cooperating with operators to produce OEM machines and making money, to the bitter days of self-reliance. The transformation of
will inevitably usher in pains. During this difficult period, Huawei mobile phones have lost the custom market of traditional operators, and their costs have risen sharply. On the other hand, independent development of the mobile phone business has been slow to see results.
According to legend, Ren Zhengfei once fell into Yu Chengdong’s face because of frequent crashes when using Huawei’s D1 mobile phone. During this period, Huawei Mobile and Yu Chengdong were under tremendous pressure, but Yu Chengdong did not give up. The stubbornness of the past aroused his fighting spirit again.
Nirvana rebirth
In 2014, Huawei mobile phones finally ushered in the Nirvana rebirth. After the launch of
Mate7, the market performance has been rising all the way, and it has been sought after by consumers. The
mobile phone was so popular that it exceeded Huawei's own expectations, so that there was a situation in the market that was hard to find.
After this, Huawei mobile phones finally went smoothly.
However, the successful development of Huawei mobile phones once again caused controversy.
This time, it was not the mobile phone that caused the controversy, but Yu Chengdong, the person in charge of the mobile phone business.
Yu Chengdong likes to talk big, he hasn't stopped since he took over Huawei mobile phones.
However, as the saying goes, when the Huawei mobile phone becomes more and more popular in the market, the attention is greatly increased.
At this time, the manager's unbridled words will undoubtedly confuse the brand.
In 2016, Yu Chengdong proposed to catch up with Apple, and he was ridiculed for this. Netizens gave him the title of "Yu Dazui".
Only, after 2 years, we thought it was unreliable bragging, Yu Chengdong and Huawei seem to have beenPractice hard. Although
is still a certain distance from fully surpassing Apple, the huge progress of Huawei mobile phones and the performance of surpassing Apple in some areas have caused people to change their views.
In March 2018, Huawei released the new flagship mobile phone P20 Pro. The
triple-camera technology brings powerful camera capabilities to Huawei mobile phones, surpassing Apple and Samsung.
So far, the sales of mobile phones have surpassed that of Apple. This is the second time that Yu Chengdong has fulfilled his promise.
Summary
From a rural child to a world-renowned company executive, Yu Chengdong is full of sadness and tears at every step.
, who has no background and no support, can only change his destiny by reading books.
Faced with his father's request, Yu Chengdong, who was still studying, went to find a job without saying a word to reduce the burden on his family, and he became acquainted with Huawei.
It can be seen from Yu Chengdong's experience that, like Huawei, all success comes from his own hard work.
Perhaps it is the coincidence of values that made him and Huawei achieve each other.
