After releasing the first Windows 11 feature update for "2022 Update", Microsoft also released some statistics about Microsoft Store today and announced the launch of the Microsoft Store Ads pilot program. Microsoft said that over the past 12 months, Microsoft has been very productive and has been constantly refreshing records. Currently, more than 900 million users download applications, games and other types of content on the Windows 10/11 platform.
In addition to customer growth, Microsoft reported a 122% year-on-year increase in developer submissions, so more popular apps and games are added to the Microsoft Store. The latter is a major revision of policies and guidelines, providing developers with more freedom.
To maintain this momentum and satisfy developers, Microsoft launched the Microsoft Store Ads pilot program today. The program announced at the Build conference earlier this year that Microsoft Store Ads allows developers to promote their projects to Microsoft Store customers using Microsoft Advertising on devices with Windows 10 and 11.
Developers can promote their applications in banners in the Microsoft Store by signing up. These banners will appear in search results to help customers find relevant products and facilitate developers to download and sell. As Microsoft is trying to find a balance between developer success and customer experience, the new plan is still in its infancy, so it is looking forward to future changes and improvements.
