Jingke.com said that with the increasing enrichment of Internet information, companies have been continuously increasing their budgets in content marketing, but many companies have failed to achieve ideal conversions due to improper methods. Why can’t the marketing method that others can succeed in doing to you? Jingke.com Marketing believes that the key point of a company not doing well in content marketing is mainly due to its inadequate understanding of "content marketing". Why not think about what you first consider when doing content marketing? Is it "content" or "marketing"? Most companies think that they should focus on the marketing part when doing content marketing, otherwise this article will be meaningless. Little do they know that this is the biggest blasphemy to content marketing. Content marketing should not be just a simple marketing tool, it is also a bridge for enterprises to establish connections with users. Through the creation, release and dissemination of reasonable content, it conveys valuable information to users, thereby subtly attracting and converting potential users and making them a loyal fan of the company.
So how to do a good job in content marketing? Jingke.com believes that the following points must be achieved.
1. Understand the target audience
Jingke.com says that if you want to do a good job in content marketing, the first thing you need to know your target audience. Before creating content, conduct a large number of user group surveys and analysis to summarize the target audience that conforms to the brand positioning. Create content based on their interests, problems and needs. Only such content can truly attract customers. If you don’t start writing directly without this step, it will only make your user base mixed, and the worst result is that you can’t attract traffic at all; or even though the data is good, the conversion rate will be minimal. I believe that such marketing results will not be what you want to see.
2. Create valuable content
Jingke.com points out that in the era of "content is king", content is the top priority of corporate marketing. If you want to do a good job in content marketing, you must not ignore the word "content". The significance of content marketing is to provide readers with valuable content while increasing sales. It is a subtle marketing method. Many corporate content marketing failures are mostly caused by excessive emphasis on marketing and ignoring the importance of content.
Jingke.com said that content does not mean that as long as there is content, it must be valuable, conform to the brand's field characteristics, and conform to the marketing positioning. After establishing a good audience, we will analyze the characteristics of the audience, their interests and hobbies, or the problems they are facing, and create content based on their needs to help them solve the problems they are facing at this stage. For example, I am a marketing person. My audience basically faces a series of marketing-related issues, such as how to do a good job in marketing, how to create articles, how to choose channels, how to publish, etc. And the content I create can revolve around this to help my fans solve their problems.
Of course, sometimes readers’ feedback is also the source of our creation. Interacting with readers to understand their more and more detailed needs can help us create more targetedly, so as to better serve readers and help solve the problems they face. Over time, the audience will trust and rely on you. When they encounter similar problems, they will subconsciously consult you or find articles that introduce such problems. This will be affected subtly and produce purchasing behavior.
3. Marketing purpose guidance
In the previous article, I specifically mentioned that we should pay attention to content and weaken marketing, but it does not mean that there is no marketing. The ultimate goal of our content marketing is actually marketing. Therefore, the article needs guidance for marketing purposes. The guidance of marketing purposes requires special attention not to show too explicit advertisements. Readers are not fools, and obvious promotional articles will make them psychologically resist. On the contrary, if it is marketing that is completely hidden in the content, they will not feel that there is anything wrong with it.
Jingke.com says that content marketing will significantly improve your ROI based on the content creation and guided by inserting the content into appropriate marketing purposes.For example: For example, if you need to promote your soy sauce product, the product feature is ** (in order to avoid being considered by the system as promotion, I will hide the advertising words here), so that you can create an article in the food field and teach you how to make a special dish (such as braised pork ), and then inadvertently mentioning this in the step of writing soy sauce. You are using the ** brand of soy sauce. The main reason for choosing it is its ** special feature. If you have the same flavor as you, you can also buy it. If you don’t like this feature, you can change to a different brand and then mention some brands that match the opposite characteristics. Such marketing is more natural. It will not arouse readers' disgust, but also achieves the purpose of marketing.
4. Check the article before publishing
1. I believe many people will forget this. The same is true for Xiao Mo himself. He often publishes it after writing, and then finds the errors in the article and then modify it. This is very bad. It not only affects the number of articles recommended, but also is not friendly to readers' reading experience, especially for companies that want to rely on content marketing to create authoritative accounts. Wrong words and grammar will make readers feel that you are unprofessional. This will affect your account image.
5. Data analysis is constantly improving
Jingke.com says that every time you publish an article, you don’t need to worry about it anymore. 90% of effective content marketing companies will track data when doing marketing and pay attention to the audience's reactions. Continuously summarize and improve, accumulate experience, improve shortcomings in the next creation, and strengthen advantages, so as to better do a good job in content marketing.
Jingke.com, Software Marketing , Software Marketing appropriately makes up for the shortcomings of hard advertising, and guides consumers into brand promotion with the effect of hidden needles in the cotton, which plays an important role in shaping a perfect brand image. In addition, as a professional Internet integrated marketing agency, Jingke.com can also integrate other types of communication forms, such as building a full-network e-commerce platform, and major Internet media information flow advertising , etc. and cooperate with soft text marketing, and take a multi-pronged approach to help companies shape their high-end brand image.
Beijing Jingke.com Technology Co., Ltd. was founded in 2007 and is headquartered in Beijing. It is an Internet technology company specializing in providing professional Internet marketing services to brand enterprises and listed companies, and creating an Internet marketing brand image. It focuses on providing Internet integrated marketing services to brand enterprises. Comprehensively integrate Internet media resources, and through efficient operation models such as rigorous planning, proper implementation, and precise promotion, corporate customers in various industries have successfully achieved the goals of brand establishment, image shaping, and product promotion in the Internet field.
Jingke.com has developed through 15 years of hard work and development, with comprehensive and precise network integrated marketing services such as "search engine marketing, information flow advertising, brand advertising, traditional advertising, news soft article marketing, forum marketing, Weibo marketing , WeChat marketing, SEO optimization, word of mouth communication, Chinese domain name (Chinese. URL domain name, Chinese. Mall domain name, Chinese. Mobile domain name)"! It has been at the forefront of the Internet era for 15 years since its establishment, grasping the lifeblood of the development of the times, standardizing the industry standards of online promotion and integrated marketing, and news soft article marketing, and doing effective communication. In the era of mobile Internet, based on the width and depth of the Internet, it provides multi-dimensional network promotion services, provides news soft article marketing to more than thousands of companies, integrates marketing methods to spread brands, monitors and optimizes network operations, and achieves brand shaping and market sales goals on the Internet for enterprises. (Source: Jingke.com)
