Recently, Redmi brand leader Lu Weibing sighed on Weibo why young people don’t change their phones, which has attracted ridicule from netizens. Some say that Xiaomi has low technical content, some say that it is poor, and some say that it is afraid to consume due to the impact of the epidemic. What makes netizens most agree with is Xiaomi’s lack of innovation. Xiaomi mobile has always been labeled as mid- and low-end, OEM, and no technology. Lu Weibing's feelings also reflect the recession of the mobile phone industry.
First, the reason for not changing your phone is definitely an important reason. However, this reason is not so obvious. Please see the following data:
Domestic market mobile phone shipments
560 million units in 2016,
490 million units in 2017,
414 million units in 2018
389 million units in 2019
308 million units in 2020
351 million units in 2021. Sales volume has dropped significantly in recent years. However, shipments in 2019 also dropped significantly. There was no epidemic at that time, so we cannot completely blame the impact of the epidemic.
mobile phone functions have reached a ceiling level. It's nothing more than taking photos, checking information, making phone calls, navigating while driving, and browsing files. Basically, all mobile phones on the market have it. It is also difficult for mobile phones to innovate. No matter how innovative these functions are, they cannot be used, so there is no innovation that can attract others to change their phones.
second, however, another high-end manufacturing mobile phone manufacturer, Apple , does not seem to be affected. Recently, Apple increased the shipment of iPhone 14 pro in the fourth quarter by 10%. Apple's stock price reached $2.5 trillion.
Although in China, Luo Yonghao said that the video was faked. Economist Ren Zeping said that Lingdong Island is a pseudo-innovation, and Apple began to reap the old capital. And it is said that iPhone 14 may be a sign of Apple's popularity and decline. But it still does not affect the popularity of sales. Recently, Apple urgently added 20 million units to order. The iPhone 14 was stocked at 90 million units, but now it has added 20 million units, which is equivalent to sales of 110 million units. The core of Apple's big sales is that others have their own technology and their own independent system. Consumers are not stupid and have a lot of money. They are more than 10,000 yuan in a mobile phone, and they still snatch it like this. Apple's big sales are not only in the sales of iPhone 14 pro this time, but during the 618 period, the total domestic mobile phone shipments were 14 million units, and Apple accounted for half of the market. People have always been god-like.
Third, Apple's success is not glorious either. Apple's big sales are very largely due to the United States' suppression of and Huawei . Before Huawei was sanctioned, the sales of Huawei mobile phone increased sharply, and the sales of high-end mobile phones were very popular. Especially after 5G communication technology was applied, it quickly occupied the market. However, this made Western countries led by the United States uneasy, so they tried every means to sanction Huawei. This also gives Apple and domestic mobile phone manufacturers some opportunities. Without a Level 5 chip, Huawei recently launched the mate50, which is also quite popular. In the final analysis, he has his own core technologies such as Hongmeng operating system , Kirin chip , Beidou communication function, and XMAGE imaging system, and these technologies are all independently and controllable by Huawei. You need to know that Huawei launched a product without 5G chips. People sell 4G chips better than you. You're still saying that no one has changed their phones.
In addition, Xiaomi has always been called an assembly machine and has no core technology. Although Xiaomi's shipments are second in the world. However, users generally believe that it does not have core technology and mainly relies on cost-effectiveness to compete. Xiaomi mobile phones rely entirely on upstream manufacturers, and the core processors all use Qualcomm Snapdragon chips. The proportion of other accessories independent is not high. Next, I hope Xiaomi will focus on the technical research and development of products.
This time Apple's success. I believe that it has torn off the "fig leaf" of many mobile phone colleagues. You said that the epidemic has affected people and people are unwilling to consume, so why can I sell 110 million units?
As a Chinese, I also hope that domestic manufacturers can grow up quickly and have their own core technologies. I also hope that the majority of compatriots love their country and buy our own products.I believe that on the day when Huawei's 5G chip research and development is successful, Chinese mobile phones will dominate the world.
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