Artificial intelligence has made great progress in Internet technology, which can help enterprises solve many complex problems, and can automate tedious work to reduce the pressure on employees. As an indispensable CRM customer management system , which is indispensable for daily operations of enterprises, what are the functions of artificial intelligence CRM systems?
Artificial intelligence allows the system to complete relevant tasks without any manual intervention through observation, analysis and practice. Can CRM be combined with AI artificial intelligence? of course, the Zia artificial intelligence assistant in Zoho CRM can help you automatically count and analyze business data, timely discover abnormal data in the business, and guide the smooth progress of the business. You can gain insight into important sales metrics through Zia and make smarter decisions based on data.
1, abnormal detection
Zia can provide you with accurate answers by analyzing the trend of sales activities, thereby making corresponding decisions for different business situations. Through detection, Zia can promptly detect abnormal situations in the business. Anomaly detection can be applied to any field in Zoho CRM. You can define abnormal situations based on specific metrics. For example, if the low returns of sales orders in the previous quarter, if the indicators in the next quarter are lower than the set indicators, Zia will issue a notification in a timely manner. You can immediately start a survey, analyze the reasons and develop solutions to avoid performance declines.
2, macro suggests
Zia will also observe the daily activities of sales personnel and formulate an action plan based on the repetition of activities. Zia will make personalized macro suggestions to automate these tasks. For example, if a salesperson contacts a potential customer and the phone number is not connected, he will usually send another email to the customer and update the field status in the CRM system to create a task that calls the customer again two days later. Zia will observe these frequent operations from your daily work, and it is recommended that you use macros to automatically perform the above tasks, thus saving a lot of time.
3. Establish efficient communication
. Artificial intelligence assistant Zia can analyze the process and results of each contact of sales personnel for customers based on email and telephone communication records. Based on the data, we can obtain the appropriate contact time for each customer and help salespeople communicate efficiently with customers at the right time. When you send mass emails, only a small portion of the emails will be opened, and only a small portion of them will be clicked.
Zia can calculate the appropriate time to send emails to each potential customer, thereby effectively improving the email opening and click-through rate.
At the same time, with the help of Zia, the answer rate of sales calls can be improved. Zia can record and analyze the time of calls with customers and provide you with multiple time ranges based on answering. Calling customers within these time frames will make it easier for them to answer calls, thus effectively driving sales progress.
