Speaking of group buying, do you usually use it more?
During the epidemic, community group buying can really solve the problem of food and clothing for many people.
But after the epidemic, we can buy online and offline goods, and the prices of certain categories are even lower than group purchases. Is it necessary to work hard to do group purchases?
There is no denying the group buying model here, but after so many years of development, the group buying model is really "unable" now...
Today, Lao Hu saw such a news while surfing - Baidu Nuomi release APP offline announcement!
It is common for Apps to be removed these days. I have closed dozens of them next door in the past two years, and it is not that bad.
But Baidu Nuomi's identity is still so special than other "miscellaneous fish"...
Nuomi.com is one of the earliest group buying websites in China. Compared with the current "big max" Meituan , it will only be online for 3 months at night.
The old-level group buying website cannot be completed. Everyone knows how difficult it is to do the group buying model now...
Lao Hu specially toured Nuomi official website and found that the official website only had the announcement of the app being offline. It seems that it is really finished...
According to the announcement, Baidu Nuomi App was removed from the app store at the end of last month, and related services will be officially closed in December 2022.
In other words, this year we sent away another veteran App, and I don’t know whether to be happy or depressed.
Happy to see, we are missing the risk of being cheated, but pessimistically, the fewer choices of life services, the fewer discounts we can get, and it is our consumers who suffer...
For many young people, Baidu glutinous rice has never been used or even heard of, so naturally there is no sentiment at all.
But users who experienced the " Thousand Groups Fight " that year, it is hard not to miss the happy moment of eating "Bawang Meal" every day...
At the peak of the group buying business in 2010, at least 5,000 websites on the entire network were doing group buying services , and Meituan and Nuomi started at this point in time.
However, in such a market, price wars will naturally be fought until death.
What 6.6 yuan movie tickets, 9.9 yuan karaoke, 19.9 yuan hotpot is no problem at all. As long as you are willing to spend time, the same store can always find a lower price to realize the wish of "Battle Meal" every day.
Of course, the subsidy money did not fall from the sky. Group buying websites have no disguised ways. After the unlimited subsidy war, the final outcome was basically to go bankrupt at a loss. What can survive
are the three familiar giants, Meituan, Dianping and Nuomi.com.
At this time, Nuomi.com was not called Baidu Nuomi.nuomi.com was originally a group buying website under Renren . Everyone knows Renren.com. The most popular social networking website backed by Renren.com, and Nuomi.com developed quite smoothly.
In 2011, after Renren Company was listed on the New York Stock Exchange , Nuomi.com even became the first "listed" group buying website in .
This is much brighter than Meituan and Dianping's prospects...
It is also because of the prospects of Nuomi.com that it attracted the favor of Baidu . In 2013, Baidu spent US$160 million to acquire 59% of Nuomi.com's equity. The following year, Baidu acquired Nuomi.com with full capital and renamed it to the current Baidu Nuomi.com.
Although Baidu glutinous rice is now poured, the glutinous rice at that time was a flagship product of Baidu. Li Yanhong (Baidu CEO) thought about using glutinous rice to make a big move in 2015 and entered the hot life service track.
He said confidently: "If you spend 20 billion, you have to make glutinous rice well ."It has even added Baidu All in AI technology, and has developed functions such as intelligent dish recognition, AI content writing, scoring and evaluation.
At its peak, Baidu Nuomi has more than 200 million users! This AI smart life drama seems to be coming, but Cheng Yaojin still came out halfway.
015, a year of ambitious Li Yanhong. With the help of Tencent , Meituan and Dianping suddenly announced a merger. After the merger of
, Meituan and Dianping occupied 81.26% of the market share in one fell swoop, while Mr. Li’s Baidu Nuomi market share was only 9.55%. Even if he spent another 20 billion, he would not be able to win in this group buying war.
016, facing the situation of losing, Li Yanhong's evaluation of the O2O business was: "You can't say you are completely satisfied", "If you really can't do it, don't do it, and you must also make decisions that should make."
After that, Baidu's decision on Nuomi was to gradually reduce its investment in Nuomi and sell the takeaway business to Ele.me . The movie business and iQiyi resources were shared, and finally let Nuomi fade out of the Baidu system.
Although Baidu Nuomi is dead, Baidu did not lose local life service , Baidu Map App In addition to travel, the second largest section is peripheral life services. The functions are completely benchmarked against Meituan. There is really nothing wrong with Baidu Nuomi...
In fact, for users, it doesn't matter which one provides these services at all. As long as who has a low price and good service, we will go wherever we go.
But at the same time, we also need to understand a truth: the era of brainless subsidies has passed, and wool has become a "technical job", which is really impossible for ordinary people to play.
The wool-grabber was eventually fucked...
Reference:
Beijing News: Baidu 20 billion to smash O2O Li Yanhong said that he would smash 20 billion to dump Nuomi
Baidu Map Appp
Baidu Nuomi official website
Sina Technology Weibo
Sina Finance: Baidu Nuomi, but still hasn't survived the time
Beijing Business Daily: After the battle of thousands of groups, 12-year-old Baidu Nuomi cannot escape the shutdown! Netizen: It's a bit regretful. I haven't used
Edit: Pork balls
