Cover News Reporter Zhang Yuexi Lei Qiang
On September 16, the Apple iPhone 14 series products were on sale in stock as expected. At around 8 o'clock in the morning, Mr. Li, who lives in Shenzhen, experienced the service of sending iPhone 14 to the Meituan drone. It is reported that this year, Meituan will continue to cooperate with Apple authorized stores that have entered the platform to sell new iPhone products. On the other hand, JD.com Home announced earlier that at 8 pm on September 9, JD.com Home and Hour Purchase will simultaneously start pre-sales of new products, and cooperated with Apple authorized dealers to expand stocking to ensure that after-sales pre-sale orders are delivered at the fastest and most minute-level speed of the hourly level.
In order to deliver faster, major platforms have already competed.
reporter learned that Meituan has launched drones this year to participate in the first delivery of new products, and the first iPhone 14 order delivery took only 5 minutes and 56 seconds. The relevant person in charge of the platform revealed that in the future, some Apple-authorized franchise stores in Shenzhen will be regularly connected to drone delivery. At that time, users can experience the "3 km 15-minute delivery" service by purchasing Apple products.
Users receive iPhone 14
with drone delivery in recent years, with the rise of instant retail, users' instant consumption habits have developed, "take-out buying everything" has become a new choice for more and more users, and buying a mobile phone is no exception. Data shows that from January to August this year, Apple product sales on Meituan increased by 437% year-on-year, and iPhone sales increased by 850% year-on-year.
At the same time, Meituan drone has been delivering food, tea, coffee and other categories in Shenzhen for nearly two years. This year, when the iPhone 14 series products were first launched, the platform launched drones for the first time to participate in delivery, and the routes participating in delivery this time are one of the 11 normalized trial operation routes it has landed. The relevant person in charge said that the value of drones is a supplement to capacity. At present, the normalized trial operation routes have been connected to the platform distribution network, and orders will be coordinated with drones and riders through mixed order distribution.
drone is delivering iPhone 14
, and JD.com has become the only instant retail platform that has obtained the pre-sale qualification of Apple brand. "Getting pre-sale qualifications also reflects that instant retail channels are becoming increasingly recognized by brands and merchants." said Mou Guangsen, general manager of JD.com's 3C home appliance business department.
reporter learned that users pay in advance to order new iPhone 14 series phones. After the sales starts at 8 a.m. on September 16, the phone will be issued from the Apple authorized franchise store closest to consumers, and will be delivered to consumers by Dada Express Knight, achieving the fastest delivery time at hourly level and minutely level.
As of now, more than 2,600 Apple authorized franchise stores have been launched in JD.com home delivery and hourly shopping, covering more than 1,700 counties, districts and cities, and the number of stores has increased by 4 times compared with the same period in 2020.
According to the report "Focus on Chinese consumer groups born after 95" released by Accenture , the "young generation" born after 95 pays more attention to delivery speed. More than 50% of consumers born after 95 hope to arrive on the same day, and 7% of those born after 95 hope to receive the goods within two hours. Instant consumer demand has risen in an all-round way, bringing broad market space. Instant retail has entered a period of rapid development and has penetrated into more categories such as digital 3C, beauty, maternal and infant.
[If you have news clues, please report the information to us. Once adopted, there will be a reward. Report information WeChat follow: ihxdsb, report information QQ: 3386405712]
