can be seen from user habits and product forms. Gen Z -generation users are no longer satisfied with monotonous plane ty -type input, but started to adapt to interact with others in a more immersive virtual world. Interaction also includes the experience of traveling in a colorful and diverse virtual world. Such a new form of interaction will be completely different from traditional social gameplay in the past.
Picture Source: UTOWN
36 氪 's recent "UTOWN" is an interactive social platform that hopes to realize "scene immersive social". The founding team comes from multiple countries. UTOWN believes that each user's Avatar (virtual body) is unique, just like people in reality, it carries the user's inherent sustenance of appearance, dressing, accessories, and even more labels. "Users hope to show themselves and express themselves through the unique Avatar image. The user will also complete the interaction through different images and symbols. A complete Avatar itself is a social signal, which attracts the same kind of hobbies and experiences. Breaking the gap between language and culture, the obstacles of time and space, allowing users to socialize and shuttle in virtual fantasy space with the most authentic image. Users' self -identity in the virtual world; not only the ability to create their own by UTOWN to each user, but also a sense of identity that is created around the user's self -consciousness.
Picture Source: UTOWN
In order to achieve this demand, to create a new way of social socialization in the next generation of Internet, one of the core capabilities is to develop tool packs for users, so that every user can give full play to their imagination and create their own world. Essence
uses the UTOWN component editor. Users can make exclusive functional components and interact with it by uploading or shooting pictures by themselves, such as tables and chairs, television and other furniture and appliances; they can also use their own components to create a colorful and unique " Items "and exclusive personal space. By integrating the component editor with the scene creator into one, users can separate and reconstruct the components of all scenes, and then combine various functions. In the end Create your own world in Utown.
from a component to different combinations; from a participant, to the owner of the format; from a space to a world, this is something Utown wants to complete with users. Compared with the social product of the mobile Internet era,
is the biggest feature of UTOWN is that it has more content display and creative dimension. UTOWN built -in deep immersive video interactive function, combined with diversified scene forms, allows users to perceive interaction and communication with real people in the "real" scene. Watch meteors under the sky in the sky, and participate in the online graduation ceremony in the hall.
Picture Source: UTOWN
For UTOWN, the future content ceiling depends on the creativity of the user and the creative openness provided by the platform editor, which is also in line with the open creative interaction concept emphasized in the universe. In August 2022, ROBLOX, known as the first share of the Yuan universe, once again refreshed the user data record: In the second quarter of 2022, DAU reached 52.2 million, an increase of 21%year -on -year, and the number of users used was 11.3 billion.Gen Z's strong creation needs are increasing, and the market also needs new forms of products to match.
It is understood that UTOWN has now recruited some users to participate in product internal testing and is expected to be launched in overseas countries in the near future. At present, the company has completed the first round of financing, and a new round of financing is in contact.
