On August 19 this year, was hungry? and Douyin announced their cooperation. According to the content of the cooperation, it will be hungry based on Douyin's open platform, with small programs as a carrier, and help millions of merchants provide 600 million dazzling daily use households with content planting and online ordering local life service Essence
"The three views and the goal are the basis for the two sides to come together." At the open conference, Douyin and hungry are unintelligible for the pursuit of "a good life". Complement, the goal of serving merchants and consumers is consistent, and cooperation is a matter of water.
"is to see that is Da Da" to open up the industry's new blue ocean
. In today's speech, Wu Weiye summarized the new words "looking at, point, that is, Da". Mode breakthrough. Xun Weiye believes that the local life service industry is constantly evolving towards "instant", and consumers are constantly upgrading for the "instant" internal source requirements.
"In the era of videoization, as fast as the speed of planting grass and interest, it is the transfer and forgetfulness of interest." 谌 Weiye said that from "planting grass like mountains" Order and "instantaneous". In this cooperation, Hungry and Douyin will make consumers enjoy local living services happier by creating a better user experience, and also allow merchants to grow and services more efficiently.
has collaborated on these parties, market analysis pointed out that this is the first time that the two major tracks of videoization and real-time services at home: different from the past "grass-breeding-group purchase-nuclear sales" to the store link. This new model The user L1LBS (Location Based Services) is accurate matching of content and supply, and the behind -the -way industry relies on the triple support of both parties in technical capabilities, commodity supply capabilities, and local logistics capabilities. If it can be achieved smoothly, it will be an innovation and upgrade in the global sense for the local living industry. Jiang Han, a senior researcher at
Pangu Think Tank, believes that, as short videos, by making consumers more intuitively feel the product and solve the problem of online consumption information, have brought a new round of outbreak upgrades to the e -commerce market. Hama's hosted hands will also achieve upgrading and reconstruction of local real -time business models. "Through the form of short videos, the combination of explore shops and enterprises themselves can change the entire consumer logic. The two can further stimulate the development potential of the takeaway market." Jiang Han said.
Local catering companies welcome new opportunities for digitalization.
has brought severe challenges to the local catering industry since the first half of this year. How to better resist risks and promote the overall recovery of catering business through digitalization, and is becoming a subject that the industry needs to crack.
National Bureau of Statistics HTML's latest data in August shows that the national catering revenue in July this year was 369.4 billion yuan, a decrease of 1.5%. At the same time, the investigation of the Red Food Brand Research Institute showed that only about 28.0%of the interviewed food companies said that they had digital operations. Catering companies still have huge potential in digital break. For local catering merchants,
is how to harvest more demand and handle orders more efficiently under diverse operating channels with more accurate marketing methods, which is the key element to determine income growth. The cooperation between Hungry and Douyin this time coincides with the right time: one party's ability is a massive high -quality content, accurate content distribution mechanism, and high -viscosity customer base; , Comprehensive local real -time e -commerce transaction service capabilities and solid offline LAN logistics networks.People in
industry pointed out that the achievement of "looking at, that is, point, that is," allows the real -time takeaway demand of 600 million dangling daily hosted households. In the real -time delivery capacity, the productivity of the local merchant will be further liberated, which will bring more direct and significant growth in business revenue.
"We believe that every one -tier improvement of consumers and the digital upgrade of each small step in the industry comes from the innovation of technical power for extreme experience." Douyin invested more innovative resources and technical strength together, support the development of local living businesses together, and better meet the real -time needs of consumer city life.
