The above situation also explains why domestic mobile phones have collectively rushed to the high end in the past two years. Although the overall market and have begun to decline, the high-end market still has great growth potential.
1, Apple is full, domestic mobile phones are catching up
After analyzing the complete situation, let’s take a look at the detailed shares of each mobile phone manufacturer. According to statistical data, the ranking of high-end mobile phones is still full of highlights:
First place: Apple 43% → 46%, share of increased by 3%
Second place: vivo 6% → 13%, share of increased by 7 %
Third place: Huawei 19% → 11%, share dropped 8%
Fourth place: Honor 6% → 9%, the share of increased by 3%
The fifth place: Xiaomi 9% → 8%, the share of dropped by 1%
The sixth place: OPPO 13% → 8%, the share of dropped by 5%
Apple still occupies the domestic high-end Compared with last year, the vast majority of the market share is still a certain extent, with the share close to half. While other domestic mobile phone manufacturers are struggling to catch up. Due to irresistible factors, Huawei still maintains a share of 11% despite the lack of 5G and chips. Its strength cannot be underestimated.
On the other hand, vivo successfully took over from Huawei and reached the second place by virtue of its stable rhythm and strong product strength. The share has also increased from the previous 6% to 13%. Xiaomi is a bit weak here, and its market share has declined instead of rising.
2. What have you done to impact high-end vivo?
Regarding the impact on high-end products, vivo seems to have launched a little later than Xiaomi, and it belongs to the type of "doing big things in silence". If I remember correctly, vivo is slowly improving the specifications of its own X series through differentiated selling points such as photography. X50 Pro+ is vivo’s first entry into the high-end market. Like the Xiaomi Mi 10 Ultra, vivo also customized an outsole sensor, using the GN 1 sensor of Samsung . The sensor area is slightly larger than that of the Xiaomi Mi 10 Ultra.
The overall comprehensive strength of vivo X50 Pro+ is close to the same as Xiaomi Mi 10 Ultra, and even some parts are slightly worse than Xiaomi. With a starting price of 4998, i has given a relatively acceptable price. After all, the previous X30 Pro also had a price of 3,998, and the increase was not too outrageous.
The subsequent X60 Pro+ is a steady model. It does not pursue the latest and hottest hardware in the photography department. Instead, it upgrades the algorithm of the previous generation sensor to fully tap the potential of this sensor. It is also a Samsung sensor of GN 1, but this time vivo cleverly brought in the partner Zeiss to cooperate. There have been certain improvements in lenses, glare control, etc., and the addition of a micro gimbal makes its anti-shake performance unique and creates a differentiated experience. At the same time, the Zeiss co-branding also enhances the overall brand style.
X70 Pro+ can be regarded as the product that allows vivo to enter the high-end market. The camera model has not been significantly changed. It is basically the same as vivo X60 Pro+, but it has added the first self-developed V1 imaging chip to achieve It provides real-time preview of night scene photos, greatly improving the photography experience and making a strong difference from the previous generation. The blessing of self-developed chips also gives vivo more confidence to enter the high-end market, forming a unique advantage.
With the above three products as a foundation, vivo’s X80 Pro becomes even more handy. v1+ imaging chip, IP68 dustproof and waterproof, new GNV camera sensor, etc., the price of the top version has also reached 5999.Many consumers do not feel that the price of this machine is too high, and the overall hardware configuration is acceptable. You must know that this is still a large-sized Pro, a truly super-large Pro+, and vivo still has a few tricks up its sleeve.
As the division of product models gradually becomes clearer, vivo has also made more attempts. This year it has brought vivo X Fold for folding screens, and for business users with large screens, it has also launched vivo . After several generations of product development, vivo’s X series has successfully upgraded from the 3K price range to the 5K-6K price range, successfully entering the high-end market.
Summary:
Judging from the performance of vivo’s new products in recent years, the word “stable” is undoubtedly the most appropriate word to describe vivo. Starting from the X50 Pro+, there are no major shortcomings in all aspects of configuration, and there is also good feedback in use. Instead of pursuing digital enjoyment through the latest hardware, we maximize our capabilities by constantly polishing our products. In terms of product prices, there has been no significant plunge, taking into account the feelings of first-time users. These are what other manufacturers need to learn when they hit the high end.
