On August 20, self-media celebrity V Sima Nan was banned by the entire network.
His public account "Sima Nan" and "Sima Nan Channel" are currently unsearchable, and the previous content can still be viewed. Except that the content was not updated on August 20, there seems to be nothing unusual.
"Sima Nan" and "Sima Nan Channel" on Toutiao, his main battlefield, can still be searched, and all the content of the account can be viewed. However, at the bottom of the account homepage, "Due to violation of relevant rules, this user has been suspended". Banned" reminder.
Similarly, Sima Nan’s two matrix accounts have been banned on Weibo, Bilibili, Douyin and Zhihu .
It can be seen that Sima Nan has indeed been banned on the entire network.
His past content can still be viewed, which means that he has not been banned, but has just closed the black room.
If there is no further punishment, generally his account can be reactivated after being closed for a month.
Netizens have mixed opinions about Sima Nan being banned. On different platforms, the mainstream voices are completely different.
When I opened the comment section on Toutiao today, almost all of them supported Sima Nan, calling out for his injustice for being banned. They even thought this was the power of ZB.
But on Weibo, more netizens believe that Sima Nan should have been banned long ago and are happy that Sima Nan has been banned. Some people even want to open Moutai to celebrate.
Regarding the reactions of users on the two platforms, one explanation is that users on Toutiao are more negative than users on Weibo.
For this explanation, those who understand it will naturally understand it, and those who don’t understand it don’t need to understand it.
Everyone is very curious and want to know why Sima Nan was banned. After all, the reasons given by the platform were very general. They just said that relevant rules were violated, without specifying which content or rules were violated.
In fact, this kind of ban on all platforms is definitely not caused by these major platforms meeting together to discuss and then banning people simultaneously at the same time.
If you take a look at the pinned video on Sima Nan’s account, it will be easy to find the reason why he was banned.
In the pinned video, he asked to report with his real name, Lenovo spent money to manipulate public opinion; there is no problem in reporting with real name, the problem lies in his attempt to drag "others" into trouble.
I can only say this much about the reason why he was banned.
Regarding Sima Nan himself, I also have a few things to say:
1. Those who use the sword die by the sword
Water can carry a boat, but it can also overturn it. We all understand this truth, but it is impossible for Sima Nan not to understand it.
Sima Nan made his debut in the self-media industry by exposing the loss of state-owned assets and constantly criticizing Liu Chuanzhi , Lenovo and Didi, and gained a lot of traffic and fans.
Then Sima Nan regarded himself as an anti-American fighter, and under the banner of patriotism, he continued to produce content in accordance with the preferences of fans.
Therefore, the character of Sima Nan must be perfect and cannot have flaws, otherwise the views and content he expresses will not stand up.
However, Sima Nan's words and deeds cannot be consistent.
In 2010, he bought a house in the United States for US$250,000, and then sent his wife and son to the United States.
This is originally a personal choice, and there is nothing to criticize from others.
But Sima Nan was dishonest. In order to build his character, he publicly lied and said that he had never purchased real estate in the United States.
After it was revealed with conclusive evidence that he had bought a house in the United States, Sima Nan could no longer defend himself. He posted many videos to criticize himself in an attempt to gain the understanding of netizens.
has to say that his trick worked very well and won the understanding of many fans.
However, there are still a large number of accounts in the self-media criticizing Sima Nan’s purchase of a house in the United States, and the situation is getting more intense.
Sima Nan knew very well that this was the spontaneous power of public opinion. This power was so terrifying. In order to fight back, he cleverly pulled Lenovo out and diverted the trouble eastward.
In the self-media circle, when it comes to playing with public opinion to generate traffic, Sima Nan says he is second, and no one dares to say he is first.
Those who hold swords will die by the sword, and those who play with fire will burn themselves. There have been many lessons learned. Sima Nan is not the first, nor will he be the last.
2. Sima Nan is not fighting alone
Sima Nan’s character is portrayed as an “anti-American fighter”, “national hero”, and “patriot”, but he is not a person, but a team. The main account of the
public account "Sima Nan Channel" is "Beijing Zhongyi Nettian Information Technology Co., Ltd.", and the predecessor of this account is "Li Yi Sees the World".
After the "Li Yi Sees the World" account was migrated, "Beijing Zhongyi Nettian Information Technology Co., Ltd." registered "Li Yi Sees the World" again.
It can be seen that Sima Nan and Li Yi are comrades in arms and both belong to the same company.
is the headline account of Sima Nan Channel. The main account is "Nanyouhui (Beijing) Cultural Development Co., Ltd." and the controlling shareholder of this company is "April Huawen (Beijing) Cultural Media Co., Ltd."
April Huawen’s controlling shareholder is Rao Jin . In addition, he is also the controlling shareholder of the aforementioned “Beijing Zhongyi Nettian”.
Rao Jin is associated with 9 companies and is the legal representative of 6 companies. These companies include political influencers that we often see.
According to incomplete statistics, April Chinese Company's main entities include " Zhang Jie Financial Observation", "Eye of the Indian Ocean", "Translation News Agency" and " April Network ".
When Sima Nan criticized Lenovo last year, Zhang Jie was also behind to provide assists. Now everyone understands what is going on.
Under the main body of the company "Beijing Zhongyi Nettian", the registered public accounts include "Sima Nan Channel", " Li Su Discussion", " Yongge View the World", "Li Yi Sees the World", Accounts such as " Zou Zhongtang Lun Dao" and other accounts.
Li Su also made a video not long ago to support Sima Nan. It turns out that they are all brothers in the same trench.
What is surprising is that when Sima Nan was banned, Li Su was also banned, and Sima Nan's old friend Kong Qingdong was also banned.
Sima Nan is not fighting alone. Behind him is a group of big Vs and a corporate self-media team.
3. The traffic business behind Sima Nan
Behind big Vs such as Sima Nan, Zhang Jie, Li Su and Li Yi, there is the same man, that is Rao Jin.
Rao Jin is a post-85s generation from Longyan, Fujian, and is a fellow countryman of Meituan ’s Wang Xing, and Toutiao’s Zhang Yiming.
In 2008, Rao Jin became famous for setting up an anti-CNN website, which was later renamed "April Network".
The mobile Internet era is turbulent. Rao Jin actively explored the field of new media and found a traffic code to promote positive energy.
He has hatched many self-media V accounts by cooperating with celebrities such as Sima Nan, Li Yi, and Zhang Jie.
Among them, Sima Nan and Sima Nan’s channel are the two most successful accounts. Someone has calculated that Sima Nan’s income on Toutiao is at least 500,000 per month.
Sima Nan’s income from the official account cannot be calculated. According to industry experience, the advertising income from his official account will only be more than the headlines, not less.
Adding up the income from all platforms, Sima Nan’s IP alone can bring tens of millions of income to the company controlled by Rao Jin.
If the income of all Internet influencers controlled by Rao Jin is added up, the profits they create are no less than the income of a listed company.
On the surface, what you see are their heroic words for the country and the people, but behind them are all white money.
There is nothing wrong with doing traffic business, and there is nothing wrong with being patriotic, but if patriotism is just a means and doing business is the purpose, at least I think this is impure.
Patriotism should be pure and should not be mixed with self-interest!
