Since the core of Huawei was cut off, there have been many voices in China saying "boycott apple ", but is Apple really unpopular in China? the reality is cruel! According to 618's smartphone sales data, iPhone13 won a big victory, with sales of 2.8243 million units, while domestic mobile phones can only lag behind. Although Xiaomi mobile phone performs well, with 9 seats in the top 10 sales rankings, the sales volume of Redmi K50, which ranks second, is less than a fraction of the sales of iPhone13. The gap is very disparate. This result is chilling and have no choice.
It is undeniable that after Cook took over, Apple did have some shortcomings in product creativity, but this also made domestic mobile phones very embarrassing. Faced with the not very competitive iPhone 13, consumers still chose Apple. This is a bit intriguing. What is the difference?
After Huawei was cut off, domestic mobile phone manufacturers also tried their best. Xiaomi , ov, Honor and other mobile phone brands have launched an impact on the domestic high-end mobile phone market, among which Xiaomi's performance is also very strong. Xiaomi 12 series directly challenges the iPhone 13 series, and Lei Jun publicly announced that Apple will "learn from Apple and challenge Apple." Judging from the answer sheets submitted by Xiaomi, the performance is still remarkable.
From the perspective of innovation, today’s Apple is indeed not as good as domestic mobile phones. Especially after the relevant configurations of iPhone 14 were exposed, many netizens bluntly said that "Apple is no longer popular." According to the news, the iPhone14 series will add the iPhone14 MAX series, and the price will increase by US$100. There are not many configuration upgrade points, and even the iPhone14 and iPhone14 MAX will not upgrade the A16 processor. This kind of iPhone 14 is indeed not as good as the iPhone 13, so some comments have appeared on the Internet, such as "the turning point of domestic mobile phones has appeared", "domestic mobile phones have the opportunity to overtake Apple" and so on.
However, perhaps the iPhone 14 will "slap" domestic consumers in the face again, and the iPhone 14 may "cut" the last straw for domestic high-end machines. Why do you say this?
Although the currently exposed configuration of iPhone 14 does not seem to have many upgrade points, Cook’s knife skills are extremely accurate and have a good grasp of domestic consumers. First, the iPhone 14 series will cancel the notch screen and add a new bronze and gold color scheme. Perhaps in the eyes of many consumers, such an upgrade point is completely unattractive, but for users who like Apple, Apple fans will flock to the two points of "new color matching" and "flat bangs", with an increase of 100 The U.S. dollar will not be ignored. After all, Apple’s cancellation of wired headphones and charging heads is basically similar to a $100 increase.
Secondly, the biggest upgrade point of the iPhone 14 series is imaging. The "12 million camera" that has remained unchanged for thousands of years will finally be upgraded to a 48 million pixel main camera. And there is also an opportunity to upgrade the storage to 6GB. In addition, the iPhone 14 series has the blessing of the iOS system, which will provide better fluency and faster running speed. If you buy an iPhone 14, it will last for five or six years, and the user experience will naturally be comprehensively improved. Can domestic high-end functions be achieved? ?
Third, the positioning of the iPhone14 series is more refined. iPhone14 Pro and iPhone14 Pro Max can attract people who are not short of money, while iPhone14 and iPhone14 MAX can also attract office workers and students. The iPhone 13 series can also help Apple stabilize its rear, without fear of the impact of domestic high-end mobile phones.
The release of the iPhone 14 series will inevitably cause the price of the iPhone 13 series to fall. Once the price of the iPhone 13 series falls below 4K, Apple will have almost no competitors in the 3K-10K price range. The price of domestic mid-range phones also remains at around 3K. How would you choose between a domestic mid-range phone worth 3K yuan and an iPhone 13 worth 3K yuan? Between the 5K yuan iPhone 14 and the 5K yuan domestic high-end phone, how would you choose? It is no exaggeration to say that the situation of domestic mobile phones is not optimistic. What do you think about this? Welcome to leave comments and messages!
