Apple CEO Tim Cook (Tim Cook) appears to have confirmed that his company is developing some kind of AR device - the first time an Apple executive has spoken publicly about its AR hardware projects.
During the conversation Cook was asked what AR headsets and products need to consider in order to be successful. In his response, Cook said that "putting humanity at its center" should be the first priority of any successful technology product.
He then went on to explain Apple's current software approach to the nascent field of AR technology, saying: "I'm incredibly excited about the opportunities we see in this space.
He went on to say that Apple's competitors will try to Competing with Apple's headset and imitating Apple has led to rapid growth in the industry and related services.
According to multiple previous reports, Apple's headset will be a high-end product with a very high-fidelity display, far from Far more than current rival devices like the Meta Quest.
While Cook didn't directly say Apple was developing Apple AR/VR headsets or the equally long-rumored Apple AR Glasses, his comments certainly hinted that Apple was developing some sort of Hardware.
In addition to AR experiences for iPhone and iPad devices, Apple is rumored to be developing two dedicated AR hardware.
The first is a headset similar to Meta’s Project Cambria device. It will offer more features than products like the Quest 2 A premium experience, and designed to deliver both AR and VR.
The second device is a pair of AR glasses . These so-called Apple Glasses may be more functional than the Nreal Air AR glasses available today - and perhaps more similar to Google Glasses .
We’ll have to wait for Apple to make a clearer announcement before we know exactly what it’s capable of. WWDC Nothing was announced at 2022, but with rumors of a 2023 Apple AR/VR headset release, hopefully new products It can be launched as soon as possible.
Technology industry analyst Ming-Chi Kuo said that Apple's much-rumored VR/AR headset will be released in January 2023 and become a "game changer" for the headset industry.
Ming-Chi Kuo has often made accurate, informed predictions about Apple's plans in the past, based in part on information from sources in the company's supply chain. On Thursday, he published a long-term analysis of the VR headset industry and predicted that Apple The device is "likely" to be available in January.
He said Apple VR will be "the most complex product Apple has ever designed," far surpassing its best iPhones or Macs.
Ming-Chi Kuo also addressed Apple's absence from the new Metaverse Standards Forum, saying Apple does not need to join the forum because it has a "significant competitive advantage" as an industry leader.
Ming-Chi Kuo called the headphones "the most complex product Apple has ever designed" and noted that many Apple suppliers are currently involved in the product's supply chain. He also supports other recent leaks and speculation that the upcoming headsets will not be entirely or primarily focused on augmented reality (placing virtual options in a real-world space) rather than virtual reality (fully immersing the wearer in a in virtual space).
Ming-Chi Kuo responded to other recent reports and stated that the device will support "video see-through" and allow switching between modes. Therefore, he predicts that this headset will be a boon to the immersive gaming industry.
This analysis is not entirely about Apple’s headset, but also covers other parts of the VR/AR industry. It points out several weaknesses in Meta's (which owns the Oculus headset as well as Facebook and Instagram) mixed reality business. Meta is slowing down investments, creating opportunities for upcoming competitors like Apple, he wrote. He further said that Meta's practice of selling VR headsets at a loss is unsustainable, a fact that could help Apple's chances.
