Last week, the WeChat official account of the Shanghai Consumer Protection Commission believed that since Tencent Video’s advanced on-demand " hacking storm" was charged by episode, consumers have the right to choose which episode they want to watch. . The so-called "unlocking and viewing in order" suspected of bundling sales is a disregard for consumers' right to choose and has aroused widespread discussion.
Today (September 1), Tencent Video responded, "It will adjust the unlocking rules as soon as possible to support the unlocking of the user selection."
The following is the full text of Tencent Video’s statement on optimizing advanced on-demand broadcasting:
Recently, Tencent Video’s advanced on-demand "unlocking by episode" rule has received widespread attention from the society, and the Shanghai Municipal Consumer Protection Commission also Put forward relevant opinions, and Tencent Video attaches great importance to this.
After listening to the opinions of consumers and the Shanghai Consumer Protection Committee, Tencent Video will adjust the unlocking rules as soon as possible to support the unlocking of user selections and protect the rights of consumers. At the same time, users can enjoy a more personalized experience of chasing drama.
Tencent Video previously set up an episode-by-episode unlocking rule.The original intent is to protect the continuity of the content and respect the content creator's artistic creation, but it also causes inconvenience to some users who need to watch the episode. After this upgrade, we will continue to explore audio-visual service models that are more in line with user needs and market rules. Thank you for your attention.
Shanghai Consumer Protection Committee : We support Tencent Video’s promise and improvement, and we hope that other platforms with similar situations can also actively follow up with @优酷、@优酷、@优酷、@优酷、@优酷、@优酷、@优酷、@优酷、@优酷、@优酷、@优酷、@优酷、@优酷、 and many more.
In the afternoon, iQiyi’s official Weibo post: We have already paid attention to the related features of the single episode that we have been developing, and the related features are already available in advance. , Is expected to go online before the 15th of this month.
According to the survey, on the evening of August 31, when the user is a VIP member without on-demand, the episode 24 of "Sweep Black Storm" was updated. There are advertisements for Tongcheng Travel, Junlebao Milk Powder, and Daxi Stomach.
There is no "close" button for pop-up ads.Screenshot of Tencent video.
In addition, during the viewing process, insert 999 Piyanping ads. It is worth noting that the pop-up window does not have a "close" button.
Previously, "Sweeper Storm" also inserted a Volon Nut pop-up advertisement during the user's viewing process, and the advertisement did not have a "close" or "skip" button.
Tencent video pop-up ads have no "close" button. Screenshot
The " Advertising Law " clearly stipulates that advertisements published in the form of pop-ups on Internet pages should be marked with a close sign to ensure one-click closure.
On July 26, the Ministry of Industry and Information Technology issued a document to launch a special rectification action in the Internet industry. In terms of infringement on user rights, it focused on rectifying issues such as application software launching pop-ups that deceive and mislead users, and mandatory provision of personalized services, including pop-up rectification The screen is a jump link, a false close button is provided during directional push, and other scenarios.
On September 1st, in response to the fact that there is no "close" button in the pop-up advertisement in the drama, Tencent Video responded to Chinanews.com: It will be iteratively optimized in the version that will be launched in the future.
Source: strong news, strong4span_strongs16, WeChat News, WeChat News
