Not only the workers of the winery were dissatisfied with the winery, but Ji Changkong was also one of them. The dilapidated scene made him very disappointed. He believed that the organization deliberately made things difficult for him and assigned him to such a broken place that

Today tells a story that happened in a small county town.

Ji Changkong is a veteran. After he was discharged from the army, he returned to work. Soon after he worked, he was transferred to Qinchi Winery, the largest loss-making household in the county, as the director. When he first came to Qinchi Winery, several dilapidated bungalows left a deep impression on Ji Changkong, who had just arrived. The winery is overgrown with weeds, and the busy scenes of the past are no longer there, and even the winery employees have lost confidence in the winery's prospects. When Ji Changkong came to the winery, the workers were already planning to find another way out.

not only the workers of the winery were dissatisfied with the winery, but Ji Changkong was also one of them. The dilapidated scene made him very disappointed. He believed that the organization deliberately made things difficult for him and assigned him to such a broken place that was about to go bankrupt. In order to transfer this time, Ji Changkong also went there and complained.

Of course, there is a reason why Ji Changkong was transferred to Qinchi Winery. When Ji Changkong retired from the army and returned to work, his work ability was appreciated by the recipients, and he turned a loss-making company into profits in just a few years. The transfer of him this time was to allow Qin Chi , a big loss-making player, to be resurrected in his hands.

may be because of the military background. Although I was a little reluctant, I finally agreed.

Take on the task and you have to achieve results.

1993 was the time when Kongfu family wine was in full bloom. His slogan of Kongfu family wine, a homesick slogan, has spread all over the country. The Qin Chi wine without any highlights gave Ji Changkong a headache.

After careful consideration, Ji Changkong decided to leave Shandong, the base of Kongfu family , and leave his hometown Linqu . He decided to go north and northeast to create a world. In the nearly 20 years before the late 1990s, almost all domestic brands that have achieved success in the Chinese market started from the "Three Norths" market (i.e., Northeast, North China , and Northwest). Ji Changkong had already regarded the dead horse of Qinchi winery as a living horse, staring at the one-acre and three-point land in his home, and he would definitely be dead in the end.

After making up his mind, Ji Changkong immediately went north. The first stop he came to was Jilin in the northeast. The reason why he used Jilin as his first stop was because there were many of his friends here and comrades in the army. As the saying goes, "It depends on your parents at home, and it depends on your friends when you go out." Ji Changkong believed this sentence without doubt. When he arrived in Jilin, Ji Changkong found his friends and comrades-in-arms. The men from Northeast China naturally took on their chests and took on them. Ji Changkong was extremely surprised and traveled through the circle of new and old friends every day. However, he had many meals and had drunk countless times. Friends and comrades who were enthusiastic but had no business experience were unable to sell many bottles of white wine for him. This greatly hit Ji Changkong, who was full of confidence. At this time, he also realized that "relying on parents at home and relying on friends when going out" marketing promotion cannot make Qin Chi not go far, but must take a professional marketing path.

However, at this time, the funds I brought from Qinchi Winery were almost gone. There was only a check of 500,000 in Ji Changkong's pocket. This was the last ammunition to cheer up Qin Chi, and this was Qin Chi's last possession.

"Either succeed or die, the state of not being dead is too uncomfortable." This is the most common sentence that Ji Changkong said at that time.

With Qin Chi's last possession, Ji Changkong left Jilin and ran to Shenyang to try again for the last time. Later, Ji Changkong recalled that "If Shenyang cannot be beaten, I will have no shame to go back to Linqu." The trip to Shenyang can be said to be the last attempt of Qinchi Winery. It will either succeed or die, and there will be no Qinchi Winery in the world.

God still favored this retired veteran. Ji Changkong, who came to Shenyang, made a beautiful turnaround battle. Ji Changkong first found the local TV station, and intensively played advertisements for Qinchi Winery during prime time, and found many people to shuttle through the streets and alleys of Shenyang, allowing citizens to taste Qinchi’s white wine for free. In addition to these, Ji Changkong also has the most amazing move.While the TV was intensively broadcasting Qin Chi advertisements, Ji Changkong rented an airship to fly over Shenyang and scattered tens of thousands of flyers in the air. Although his behavior caused a lot of controversy, all Shenyang people knew about Qin Chi for a while.

China in the 1990s was in the early stages of opening up, and it was an era of "I'm afraid I can't imagine it, but I can't do it" . In this atmosphere, the person with the loudest voice, the most courageous, and the most strange moves will undoubtedly be the biggest winner. And Ji Changkong is one of them.

Just just one year, Ji Changkong successfully cured Qin Chi, the "dead horse" of Qin Chi.

The resurrection of Qinchi Winery did not make Ji Changkong forget the hard work he had done at the time. After opening up the sales channel, Ji Changkong had been traveling around in other places for a long time, but he lived in a basement worth more than ten yuan or even a few yuan.

At this time, Ji Changkong was still busy with how to increase the sales of Qinchi liquor. A big event is happening in the Media Center of Media far away in Beijing. Later, the center of Media became Ji Changkong's sad place. At this time, the person in charge of CCTV's advertising information department was a strong woman named Tan Xisong . She took out the prime time of CCTV for national bidding, and she prepared a vain and golden crown for the company with the highest bidding amount: the bidding king. The bidding location is Media Center .

In order to win the title of the king, enterprises across the country flocked from all over the country to Beijing. The possession of wealth has expanded people's desire for honor, and the king of bids is the pinnacle of this glory.

On November 8, 1994, once the first advertising session bidding on CCTV was released, it became explosive news. The family banquet of King Kong's mansion was originally an unknown small winery in Shandong, but this time he won the bid, he became a famous brand in the country. CCTV's king-marking effect has made more people crazy.

Ji Changkong also smelled the huge effect brought by CCTV's betting king. Even every time he reads the report of King Biao, he can feel the feeling of making people excited. At this time, Ji Changkong had already begun to be restless.

After two years of hard work, Qinchi Winery has not only brought back its life, but also Qinchi is a local brand with sales of over 100 million yuan and a little famous one. The bid for the bid for this year is about to begin, and Ji Changkong's heart could no longer suppress his excitement. On November 8, he came to the Center of Media in an old-style suit. And his trip to Beijing completely changed Qin Chi's fate. Ji Changkong has also become the most dazzling star here.

Ji Changkong, who came to the center of Media for the first time, was still a little excited. Here he met all the corporate leaders in the country at that time. Although he had expected it in his heart, he was still shocked by the scene in front of him.

At that time, Ji Changkong brought 30 million yuan in funds, which was the profit of Qinchi Winery in one year at that time. Qin Chi's advertising agency told Ji Changkong that this year's bidding is no longer an insurance figure, and it takes at least 60 million to get the bidding this year.

After working hard in recent years, Ji Changkong has been a person who has seen the world and experienced strong storms, but when he heard that he was 60 million, he was still shocked. That was Qin Chi's profit for two years at that time, at least 30,000 tons of liquor had to be sold. He can't imagine that he only lives in a basement for more than ten yuan on business trips.

But the huge temptation brought by the King of Mark made him moved. Ji Changkong did not sleep all night. He called Linqu overnight to discuss how to deal with it. After receiving a positive answer from , Ji Changkong finally made up his mind to take advantage of the bidding king this year and bet on Qin Chi's future. The bidding for

began, and people turned all their attention to the bidding King Kong Mansion Family Banquet last year, and the Kong Mansion Family Banquet was determined to win. When the bidding ended, and Qinchi Winery became the new bidding king for at a price of 6,666, people didn't even know who Qinchi was? Where is Linqu? That feeling of glory made Ji Changkong feel indescribable pleasure.

This time the successful bidding has brought unprecedented exposure to Qinchi winery in this small county, and Qinchi wine quickly became the most prominent upstart brand in the Chinese liquor market. Qin Chi's sales profit increased by six times back then.

Another year on November 8, another year of madness, Ji Changkong was still sitting in the most obvious position in the Media Center in 1996. The companies participating in the bidding this year have doubled the price of the first year, while the price of the bid has increased by 9 times. The first bidding for

is Guangdong Aido VCD, which has only been established for two years. It shouted out the price of 82 million yuan in one breath, which has exceeded the price of the bid last year by more than 10 million. The crazy start is destined to end with madness.

Jiangsu Chunlan air conditioner is 168.8 million, Guangdong LeBay .199.78 billion, astonishing numbers continue to echo in the center of Media.

Shandong companies that won the bid for two consecutive years have not yet shouted quotations from the beginning. When people thought that the bid for this year was about to fall into LeBay's pocket, an unknown Shandong liquor Jingui winery was trying to make a big splash just like Qin Chi a year ago, and shouted 200.99 million yuan. Next, another unfamous Shandong Qiminsi winery went to the next level and offered a "king-level" offer of RMB 219999999999999. The Shandong manufacturers' re-take of action has made everyone's attention turn to Qinchi Winery in Shandong again.

When the host shouted out the name of Qinchi Winery, the noisy venue suddenly became silent. People don’t know what price Qinchi will offer this year.

Suddenly, the host shouted at the top of his lungs:

" Qinchi wine, the bid amount is 321,211.8 billion yuan! ". At this moment, Ji Changkong must be unforgettable for his life. After that, no one asked for a better offer, and Qin Chi won the bid for the king again. This is the most glorious moment of Qin Chi.

Afterwards, the reporter interviewed Ji Changkong, how did Qin Chi calculate the price, and Ji Changkong's answer was, that was my phone number. And his answer is forever printed in the center of Media.

However, behind all the crazy words, Qin Chi's helplessness and worries were also revealed. Because Qin Chi needs this title very much at this time. Or, he has no way out.

Because after the former Kong family banquet lost its title of king, sales plummeted and eventually disappeared in obscurity. From the verge of bankruptcy to the current highlight of Qin Chi, who cannot go to decline, this is also an ending that Ji Changkong absolutely cannot see. Qin Chi is determined to win this time.

Qin Chi bet on all his net worth for this bid, with a total of 320 million yuan, which is the total profit of Qin Chi in six years. is just like Ji Changkong led Qin Chi to work hard in Shenyang in the team, either succeeding or dying. This time Qinchi Winery gambled again.

This seemed to be a pleasant game. In the center of Media that night, no one had a premonition that just two months later, a sudden nightmare followed.

In early 1997, only two months have passed since Qin Chi won the title. A series of news reports about "Qinchi liquor is blended with Sichuan liquor " pushed Qin Chi into a quagmire that could not defend himself.

The news effect of Qin Chi's winning the title again made a sensational news effect, and some people began to secretly investigate the winery in this small county town.

A small winery named Chunquan appeared in people's sight. This is a small winery in Sichuan. When the reporter came to this winery, it was busy, and trucks waiting to pull goods lined up outside the factory gate.

It is reported that in 1995, when Qin Chi won the bid for the first time, Chunquan provided Qin Chi with 4,000 tons of loose wine. Part of the funds when Qin Chi won the bid for the first time came from Chunquan Brewery. In 1996, Qin Chi won the title of king again, and Chunquan supplied more than 7,000 tons of Qin Chi's liquor. These liquors from Chunquan are also bulk liquors purchased from small workshops in various places.

, and Qin Chi brought the bulk liquor purchased by Chunquan back to Qinchi, Linqu. After blending, it turned into a liquor produced by Qinchi winery and sold it all over the country. As soon as the messages came out, they spread rapidly across the country like thunder.Almost in a very short time, this report was reproduced by countless domestic newspapers and magazines, and Qin Chi, who was immersed in the joy of King Biao, encountered the most dangerous and unexpected blow.

It is regrettable that in the face of such a huge crisis, the young Qin Chi could not make any effective reaction. In the past two years, Qin Chi has never truly experienced the coldness of the double-edged sword of the media. And when the test really comes, it is actually a sword to seal the throat.

Negative news is even more explosive. The media that once surrounded Qin Chi has now become the pioneers of attacking Qin Chi. They all began to expose Qin Chi as insiders and decryptors. Qin Chi went from being a brilliant king to a small workshop that only knows how to blend.

In the face of the collective bombing of the media, Qin Chi did not show his ability to deal with the crisis, and seemed at a loss in the face of the crisis. In the repeated reports of the media, Qin Chi was beaten to the point of dizzying, and there was no time to make an innocent voice. This is Qin Chi in 1997, which may be the most unfortunate company in China.

At the moment of Qin Chi's highlight, countless people surround it. When the crisis comes, Qin Chi can't even find someone who can help. Qin Chi's sales plummeted, and they never recovered and eventually disappeared from the public's perspective. The former king of bells disappeared from then on. But was there any unfairness in the media's reports about Qin Chi at that time?

Qin Chi is not behind, and there are commentators who joked: "The media is like a villain. If it is close, it will be inferior, and if it is far away, it will be resentful." But it is not completely unreasonable.

In March 1998, the melancholy and lonely Ji Changkong left Qinchi and was transferred from Linqu County to a Beijing department. He stayed in Qinchi for 5 years. Before leaving , he said two sentences: "Qin Chi is a lame man." "The country has the big head, the local head has the middle head, the enterprise has the small head, and the individual has the whole disease." Does this also reveal some helplessness and complaints from Ji Changkong?

Back then, King Biao created Qin Chi's glory, and King Biao pushed Qin Chi into the abyss. Qin Chi is one of them, of course not the last one. Two years later, Guangdong's Aido vcd repeated Qin Chi's mistakes again! This year, Ji Changkong came to the Media Center again, but was blocked by the guard because he had no invitation letter. He wandered for a moment, then flashed by for the last time, and walked away depressedly! And the people in the field are still spending money on the title of King of Biao.

, that’s all for today. Friends who like double follow and like . Thank you everyone.