On January 1, 2021 Beijing time, the Chinese Basketball Association issued a statement that starting from January 1, 2021, the business operations of the Chinese Basketball Team will be handled by a professional team established by the Chinese Basketball Association.
Since 2006, the Chinese Basketball Association has established an exclusive partnership with Infront China in the global market. In 2018, the two parties signed a six-year contract extension, but the Basketball Association has the right to choose before December 31, 2020. There is a contract. In the end, the Chinese Basketball Association chose to form its own team to operate from 2021 and give up partnering with partners.
In fact, the Chinese Basketball Association advocates self-organizing a team to operate the national team men's women's basketball option is not surprising, the Chinese men's basketball team has disappointed fans every summer in the warm-up match opponents over the past years. Even when the Chinese men's basketball team had a major task in the summer, there has never been a high-quality and high-level strong team. Usually they are temporarily constructed by the Australian NBL United, New Zealand United, or a miscellaneous team formed by the European and American second-level leagues, and the warm-up matches are of no quality.
As the face of the Chinese men’s basketball team in the past ten years, Yi Jianlian has expressed his views to the outside world more than once, hoping that the Chinese team’s warm-up opponents can be stronger every summer. This will help players feel the high level of competition in advance. Adapt and know the gap in advance. At the 2016 Rio Olympics, UAE tried their best to help the Chinese team win the next game. At that time, he frankly said that the Olympic games should not be used to train young players. The implication was to imply the quality of the summer warm-up match. It's too bad. Players can't cope with the Olympics.
is a better choice to break away from the operation team and form a team to help Chinese basketball advance. Nowadays, the rapid development of world basketball cannot keep up with Chinese basketball. The World Championships are restructured into the World Cup and the Asian Championships are restructured into the Asian Cup. The addition of multiple qualifiers on all continents has given more opportunities for Chinese basketball players to play. It is an opportunity for large-scale training of talents. The Chinese Basketball Association needs to build a better platform and better quality warm-up matches. More talents are emerging.
The tragic loss of the 2019 World Cup is still vivid, and Chinese basketball needs to cheer up and need more actions to promote reforms. I hope Chinese basketball can become better!
(Lin Xiaoshi)
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