Topic|Strong salary limit, what is the future of Super League?

This hairline-like salary limit order will definitely leave hidden dangers. At this moment, it will never be the last time we will discuss this version of the salary limit order. There are many things in the future.

On November 25, at the Super League work meeting, the long-awaited new version of the salary limit plan was introduced. At this time, less than a year has passed since the Football Association’s last salary limit order. The latest salary limit order, the magnitude of the salary reduction, the detailed requirements, the strict supervision and the severe punishment, is unprecedented in history, and it is the most stringent salary limit order in Chinese professional football.

The salary limit order came at the right time. I believe most of the owners of the Super League clubs are secretly relieved. The owners of the dozen or so sub-league clubs that disappeared this year may regret not being able to stand up. Within a year, the Chinese Football Association has twice limited salary. It is by no means full of food and nothing to toss about, but the living conditions of the Chinese professional league. It is really on the edge of the cliff. If you don’t make a decisive move, it will be a cliff. The collapse of China is not a fantasy. At the beginning of the year, the low-level league clubs withdrew one after another, and the warning bell has been sounded.

Why did the Chinese Super League suddenly be like this? The high cost of the Super League club is no longer overnight. Ten years ago, Guangzhou Evergrande was born. After sweeping away the silence of Chinese football after anti-gambling and sweeping the black, it quickly pulled up the Chinese Super League in the valley chassis, and allowed the rapid recovery of Chinese football. Evergrande has made great achievements.

On the other hand, Evergrande was the first person to stand up in the theater. Other Super League clubs, either following or being coerced, have joined the Super League’s money-burning war. The first wave of local players' salaries rose sharply. In the context of the collapse of the youth training, the local player market of the Super League is an absolutely strong seller's market. Followed by the super foreign teachers, and finally when the local players were unable to buy, the idea of ​​introducing strong foreign aid that quickly increased the team's combat power was revived. A large number of famous players have successively landed in the Super League. In 2016, Ravitch was second only to May West's second world worth joining China Fortune is jaw-dropping. The Z1z

Super League has become a game for the rich, and the club’s annual operating costs have rapidly risen to a level of 1 billion+. Who is investing in football? Evergrande, R&F, Greenland, Suning, Zhonghe, China Fortune Land Development, and Jianye, followed by a long list of names, are all real estate companies that have made a lot of money in the past 10 years, as well as several large state-owned enterprises. The investment of several hundred million yuan is not too much even as a group's promotion, let alone the various invisible benefits obtained in other aspects. Investing in a football club is definitely a good deal. The problem is that those bosses and low-level league clubs who are not strong enough in financial strength are encumbered to join the arms race, unable to play but not reconciled to withdraw. The overall crisis of the professional league has long been looming.

This year's new crown epidemic, coupled with the country's strong regulation of real estate, the situation of the club's parent company is deteriorating, and these billions of billions have become an obvious burden. The "theatre effect" of the Chinese Super League has taken shape. To fundamentally reverse the situation, the management can only rely on it. A substantial salary cut is currently the most accurate and only way to effectively reduce the burden on the club. The business development of the Super League and the club’s own profitability are currently seriously inadequate. Under the general environment, it cannot be improved rapidly in the short term. If the source of income is not enough, it can only reduce expenditure. The biggest expense of the club is the player compensation and bonus. The average salary of the Super League club exceeds the total. 60% of the expenditure is much higher than the 55% red line recognized by this mainstream league club. Taking the player's salary to operate, this knife really cut to the vital point of the disease. From this perspective, the Football Association’s current salary limit is responsible and decisive, and from a series of content, the preliminary research has also been done in sufficient detail, which is worthy of praise. After

's significant salary limit, the trend of the Super League in the next few years is actually quite clear. The cost of clubs has dropped and the pressure on survival has become smaller, especially the survival of small and medium-sized clubs has improved, and the basics of professional leagues have stabilized. At the same time, the competitiveness and influence of the Super League will be greatly affected. Big-name foreign players will gradually fade out of the Super League, which means that the Chinese Super League clubs that rely on foreign aid to play the world and almost all local players are supporting roles will have a significant decline in competitiveness in Asia. In the future, they will lose their ability to hit the top of Asia. strength. And without those dazzling stars, the commercial value and international influence of the Super League will definitely decline, and copyright and sponsorship income will go backwards. Regardless of whether they want to, the Super League and clubs will start to live their lives.

Football Association's salary limit order this time, the rules are unprecedented. In addition to limiting the total investment in the club, it also limits the total salaryThe maximum amount and personal salary limit, all links are stuck, and the punishment standard is set very high, leaving no room for the club to think about. It can be said that this "mother-in-law" managed sufficiently and stretched her hands long enough to directly interfere with the operation details of the club. The response of the Chinese Super League club was quite calm, which was unimaginable in the past. It also indirectly proved how difficult the current survival situation of the Super League club is. In the face of survival, everything else is not a problem.

But a hair-like salary limit will definitely leave hidden dangers. After overcoming the current survival difficulties, there must be someone who wants to live better, instead of eating a big pot of rice like now, everyone will live a poor life together, and there must be someone who wants to become the next superpower of the Chinese Super League. If you want to succeed, you must break this A shackle-like salary limit order. At the time of life and death, the club will follow the agreement with the enemy to overcome the difficulties, and what happens after that? The only certainty is that at this moment, it will never be the last time we will discuss this version of the salary limit order. There will be many future things.

text|Fu Yayu

edit|Fat cat