The new watch comes in two versions: Jacob & Co CR7 Epic X “Flight of CR&” and “Heart of CR7.”

Jacob & Co. x Cristiano Ronaldo CR7 Epic This time, two new products have been launched to satisfy Ronaldo fans. After all, Ronaldo holds multiple MVP statuses, has won the Ballon d'Or Player Award five times, and is the most formidable athlete in football.

C Ronaldo wearing the Jacob & Co. x Cristiano Ronaldo CR7 Epic The new watch comes in two versions: Jacob & Co CR7 Epic X “Flight of CR&” and “Heart of CR7.” These watches are highly personalized versions of Jacob & Co.'s famous Epic Best of all, this watch is customized to perfection thanks to the two unique vertical bridges visible on one side of the watch’s dial.

It was on these two column bridges that Cristiano Ronaldo almost came to life. The left column is an image of Ronaldo in various football positions (depending on the watch version), either facing forward or viewed from behind. The right sidebar is Ronaldo's signature and the CR7 logo. Even the bottom cover with colorful sapphire crystal is printed with a golden image of Ronaldo wearing the No. 7 jersey.

Jacob & Co. x Cristiano Ronaldo CR7 Epic X Flight of CR7 watch bridge and barrel.

Powered by the Jacob & Co. hand-wound mechanical movement JCAM45, this watch is skeletonized and visible due to the absence of a dial. This unique, highly complex mechanical movement allows for a greater degree of personalization. For example, the hollowed-out wine barrel at 12:00 is shaped like a football. Of course, the movement features Jacob & Co.’s signature finishes, such as the perlage-embellished mainplate and vertical graining. Through the case back, the brand’s “octopus” spring is clearly visible.

These watches are a testament to precision and perfection – the first requirements set by Ronaldo and Jacob & Co. As mentioned, in this new case profile, the bezel featured on earlier Jacob & Co. Epic X watches is now heavily sloped, allowing for great diamond setting. In addition, the brand relies on colored aluminum parts to emphasize the colors of both versions – representing the colors of the Portuguese flag and the national football team, of which Ronaldo is captain during the 2022 World Cup.

Flight of CR7

The "Flight of CR7" watch is made of 18-carat rose gold and offers a rose gold bezel or a more dazzling version. The bezel is set with 26 baguette-cut white diamonds totaling 4.26 carats. This is the style worn by Cristiano Ronaldo. On this watch, the inner dial flange with the new font is bold red, as is the cabochon tip at the base of the crown. Even the sides and lining of the black Cordura strap, as well as the tips of the two gold hands, are red.

Heart of CR7

The “Heart of CR7” version is made of stainless steel, with either a polished stainless steel bezel or a diamond-set bezel (again, with 26 baguette-cut white diamonds). The color of this watch is bright green, with a green flange, a green crown and a black honeycomb pattern rubber strap with green edges. The colored sapphire case back is also green – with the same golden Ronaldo portrait.

The stainless steel Heart of CR7 watch retails for $28,000 without the diamond bezel. With the diamond bezel, the price is $117,000. The 18-karat rose gold version of the Flight of CR7 costs $56,000, but the stopper with a diamond bezel is $145,000.