In the early morning of February 19, 2022 Qatar World Cup officially ended, Messi realizes his dream, and the Argentine team finally won the Hercules Cup again. According to a reporter from Southern+, the old Guangzhou residents who are enthusiastic about watching football are not only waiting in front of the TV late at night, but also ordering takeaway orders at night are also full of fun.
On December 19, according to data released by Ele.me , during the 2022 Qatar World Cup, the takeaway in Guangzhou increased by more than 30%. The takeaway categories that old Guangzhou people love to consume are concentrated in snacks, hot pot and beer. It is the norm for old Guangzhou fans to watch the game at home. The finals, which started at 23:00 on the evening of 18th, are the most popular matches recently. Before the start of the game, Ele.me tookaway orders in Guangzhou increased by more than 20% month-on-month, continuing the popularity of late-night takeaway during the World Cup and also put an end to the hot takeaway " night economy " during the World Cup.
is different from users in other regions. Old Guangzhou people are particularly fond of hot pot takeaway when watching football. Ele.me data shows that during the World Cup schedule, the hot pot category takeaway from 9 pm to 3 pm increased by more than 40%. Beef hot pot, spicy hot pot and beef stalks became the last winners of many hot pot dishes, winning the top three in category sales. In addition, the month-on-month increase of orders for snack food takeaways is nearly twice. It is the norm for veterans and Guangzhou to join in with their family and friends during the game.
Among all regions in Guangzhou, the old Guangzhou people of Tianhe , Baiyun, Panyu , and Huangpu are more enthusiastic about ordering takeout. Among them, the standard equipment for Baiyun Laoguang is Sichuan and Chongqing hotpot, the order has increased by nearly 70% month-on-month , while the old Guangzhou people of Panyu love grilled fish hotpot, with orders increasing by more than 60% month-on-month , followed by spicy sweet pot , braised snacks are also very popular, with orders increasing by more than 30%.
As the "best partner" of hot pot, World Cup is also the peak season for beer sales, and for old Guangzhou, " Pineapple Beer " is an authentic "food". Data from
retail platform Meituan shows that during the World Cup, the instant retail orders of Cantonese pineapple beer increased by 16% month-on-month. Except for Guangdong, Cantonese pineapple beer sales increased in Sichuan, Zhejiang and other places, while the month-on-month growth rate of Zhujiang Beer reached 345%.
In recent years, as a time-honored brand, Guangshi Pineapple Beer is constantly expanding the market in South China, while gradually moving towards other regions in China. According to the relevant person in charge of Cantonese Pineapple Beer, in 2021, Guang's products will be deployed in markets outside the province, opening up new markets such as East China, Southwest , etc.
The takeaway sales of time-honored beer during the World Cup confirm the changes in young people's consumption habits. For young people in first- and second-tier cities, the priority of shopping timeliness is gradually increasing, and "buy it right away" is gradually extending the takeaway scene to more areas of daily use in daily life.
In addition, in order to better open up the national market, Cantonese Pineapple Beer has also joined Meituan Youxuan and other community group buying platforms. Click on Meituan Youxuan Guangdong self-pickup point and you can see that "Cantonese Pineapple Beer 330ml/6-filled group" is shown as the number one in the beer hot list, and 38,000 people have placed orders.
[Reporter] Ye Dan
[Author] Ye Dan
[Source] Southern Media Group Southern + Client
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