"Which platform do you watch football?"
Recently, most people talked to their friends about the first question when they talked to their World Cup, is this? The answer should be very simple: TV station, Douyin short video platform, mobile platform.
In fact, decades ago, Chinese football fans wanted to watch the World Cup, so they could only watch it through CCTV recordings. After that, we slowly obtained the copyright of live broadcast. But at that time, not many people had TV sets, and many people used the radio to listen to commentary, and even watched text broadcasts.
Fortunately, today is different from the past. With the advancement of technology, people's model of watching sports competitions has also shown diversified development. Text broadcasts have long been eliminated by society. Nowadays, more live broadcasts are opening barrage, and they discuss with netizens while watching, or they listen to the commentary and watch the live broadcast. Professional analysis can more intuitively speculate on the team's game.
Moreover, commentary is often one of the core keys for fans to choose a platform. Whether the commentary is professional, whether the language is interesting, and whether there are memes in the comments... are all the keys to attract fans. Especially now that the post-00s fans are in power, they prefer the happy watching model that combines entertainment and professionalism. If you want to attract them, you must also make corresponding reforms to explain this permanent project.
has seen the demands of fans. This year's World Cup commentary can be described as "a hundred flowers blooming", "DOU Comes to the World Cup", "Still Fan Zhiyi", "Huang Family Football Class", "Understanding Football Conference"... Either cross-border "talk show" or sharp and exciting, no matter which commentary the audience wants, they can be satisfied.
Among them, "Still Fan Zhiyi" brings the strongest freshness to the audience. Football celebrity Fan Zhiyi , partner with e-sports tycoon Guan Zeyuan , the two have no intersection in life, and their interests and hobbies and even work are incompatible, but they bring different effects when they partner.
Fan Zhiyi's professional qualities are beyond words. He gives comments from the perspective of a practitioner based on the tactics and formation styles of different teams, so that the audience can understand the progress of the event more intuitively and professionally.
Although Guan Zeyuan is an e-sports commentator, he also has some research on football games. Moreover, the spirit of electronic game competition and teamwork requirements are similar to football. Therefore, his use of the e-sports style to explain the World Cup is refreshing and resonating with young people.
Two people are professional and the other is interesting. They cooperate with each other and have created many new sparks, creating many "famous scenes". For example, before the first live broadcast started, Fan Zhiyi and Guan Zeyuan both predicted who the championship would be. Unexpectedly, Argentina, supported by Fan Zhiyi, lost in the first game; and Guan Zeyuan even supported whoever he supported was "unlucky" and supported Brazil. Neymar was injured in , supported Germany, and lost to Japan in an upset... The two of them had too high "reverse prediction" level, which brought a lot of jokes and popularity to the commentary, and the program effect was full. The naming merchant Yili has also become a hot topic in their mouths. Even netizens said that Guan Zeyuan would like to ask him to give Yili and not to "miss" so that others would not pay! Nowadays, in addition to the frequent resident guests, Argentina
has been popular on hot searches, the program has also invited guests from various fields, including entertainment stars such as Wu Zun , Su Xing , legendary coaches of the national football team such as Milu, Zhao Junzhe , etc. While the audience recalls the past classics, they can also understand the World Cup from the perspective of more people.
attracts the attention of the audience with the most popular "talk show" mode nowadays. By combining with the audience through hot memes and mobilizing the feelings of fans, this show can be said to have grasped the hearts of fans, and it is not surprising that it has achieved a good result of over 20 million per episode.
This data also shows one thing, the times have long been different. Even if the industry related to the event content such as commentary is not changed with the changes in the mood of fans, it will be sooner or later to be eliminated by the times.
Source: Xinyang News Network
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