Central Broadcasting Network Beijing, May 10th According to the Voice of China, China Central Radio and Television Station, from the initial collection of the emblem to the later "overcoming obstacles", what difficulties did she encounter and how did she overcome them? What was the original intention of the design? What new visual elements will you meet in the future? Lin Cunzhen, the emblem designer of the Beijing 2022 Winter Olympics and Winter Paralympic Games, interpreted them one by one.
△Lin Cunzhen, senior expert of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee
As early as December 15, 2017, the emblem of the Beijing 2022 Winter Olympics was announced to the public. important window. Talking about the original intention of the design of the Winter Olympics emblem, Lin Cunzhen admitted that the logo of the Winter Olympics was announced in 2017 - a word "winter", and the emblem used by their team to bid for the Winter Olympics that year was also a "winter" Character. When bidding for the Winter Olympics at that time, she and her team analyzed what to use to represent the winter in China, and wrote a wall of keywords to locate the design, and finally used words that can express China's five thousand years of civilization as the core image. Express. At first glance, the word "winter" shows obvious seasonality, and then the team integrated the elements of athletes into "winter", forming a typical image of winter sports.
△The picture on the left is [the logo of Beijing's bid to host the 2022 Winter Olympics] The picture on the right is [the logo of the 2022 Winter Olympics in Beijing] How did the inspiration for
come about?
Lin Cunzhen introduced that the overall image of the Winter Olympics logo we have seen is the word "winter", which is composed of the upper half of the skaters and the lower half of the skiers together to form the word "winter" in an abstract form , expressing the concept of the two major ice and snow sports held in China on the emblem.
In addition, when the image was abstract, Lin Cunzhen's team also incorporated the flying streamers and the ups and downs of the Great Wall into the logo.For example, the origin of the curve takes into account the feeling of the stretch of the Great Wall. How to do color? Considering the whole winter, the national flag, and the characteristics of the Spring Festival. As designers, they consider countless ideas when designing because it is a graphic that can tell a story.
△The picture on the left is the [Logo of the Beijing 2022 Winter Olympics] The picture on the right is the [Logo of the Beijing 2022 Winter Paralympic Games]
What do "Winter Dream" and "Leaping" mean?
Lin Cunzhen said that when the name was chosen, it was actually based on the concept of the Winter Olympics. At that time, I thought that to realize the Chinese dream, the Winter Olympics is a step to realize the dream, so I wanted to have a name around the dream, so the name of the Winter Olympics emblem was set on "Winter Dream".
Lin Cunzhen put a lot of effort into designing the Winter Paralympic emblem. She sighed with emotion that now everyone pays more attention to the Winter Olympics, but they pay more attention to the Winter Paralympics when they are designing, and have "made up for" a lot of Winter Paralympic games. The spirit makes them especially touched. These gave the team a new look at the Paralympics when designing the emblem.
Lin Cunzhen also specially emphasized that in fact, when designing the emblem, she found that the concept of the Paralympic Games is not the same as everyone imagined. It is not to let everyone understand how difficult it is for disabled athletes, but to use disabled athletes. Spirit to inspire every able-bodied person in the world. Every disabled person has a dream of flying in their hearts, and has greater spiritual power to push them to do greater things. She felt that the dream of disabled athletes must take flight. Therefore, "leap" has several meanings, one is the state of athletes when they are exercising; the other is to inspire the world and let everyone fly their dreams.
△Lin Cunzhen shows the modification process of the Winter Olympics emblem.
The visual elements of the Winter Olympics are unified in concept.
The Winter Olympics successively announced a series of important visual elements with node significance, such as mascots, icons, and torches. When asked how he thought about the balance between sports elements, Winter Olympics elements, and Chinese elements, Lin Cunzhen said that everyone can now understand the core elements of the Winter Olympics that have been announced, such as the color system, core graphics, mascots, Sports icons, torches, in fact, each is closely linked to the ideological roots of Chinese culture. In the
color system, the color used comes from the traditional Chinese mineral color, which comes from natural stones, and is an expression of the harmonious coexistence of man and nature; in terms of core graphics, this is the first time in the history of the Olympic Games that dynamic core graphics are used to Do the glue for the entire landscape. The dynamic roots of this dynamic graphic come from the movement of the Earth's magnetic field.
△The torch of the Beijing Winter Olympics is flying high.
△The mascots of the Beijing 2022 Winter Olympics, Bing Dundun (left), Xue Rongrong (right) Dundun is a panda, a national treasure unique to China; Xuerongrong is a red lantern, which expresses the joy of the Spring Festival and the enthusiasm in traditional culture, as well as the kindness, harmony and tolerance of the Chinese people. When Bingdundun and Xuerong are fused together, they have the concept of scientific and technological dreams and humanistic feelings. The torch has the feeling that a leaf is triggered from nature and spirals upwards endlessly. It can be seen that these things actually have a concept of harmonious coexistence between Chinese culture and nature.
△Beijing Winter Olympics Organizing Committee held a publicity poster review meeting with 1,565 entries (Lin Cunzhen, first from the left)
Enthusiasm for the public participation in the collection activity is high
When collecting works, there are contributions from children, contributions from overseas, and contributions from enterprises. There are also contributions from colleges and universities. Although some submitted works were not selected, they also left a deep impression on Lin Cunzhen. She said that everyone is particularly enthusiastic about the Winter Olympics, from children of a few years old to the elderly in their 70s and 80s, all have contributed. When the mascot was submitted, an old man came from the northeast to deliver the manuscript in person.
Lin Cunzhen said that when handing over the Torch design manuscript, there was a requirement to make a 1:1 sample. Designers, large companies, colleges, etc., they have the conditions to use very professional means to complete a 1:1 sample, but it is more difficult for ordinary people, so some use mud to make a circular torch. I was very moved when I saw it.
There will be a surprise "Easter Egg" released this year
At present, the design of the Winter Olympics venues has reached a critical juncture, and the landscape has also been tested in the "Good Luck Beijing" test competition in early April. Lin Cunzhen said that there was a round of test competitions in early April. The five ice stadiums in Beijing have done a test of the image and landscape, and the color has been fully tested, and some experience and lessons have been learned. The current stage It is to correct the original landscape, and then improve the color, the adaptability of the venue and the adaptability of the movement.
There are still several important things that have not been released this year, such as medals, slogans, clothing, including staff uniforms and awards ceremony clothing. In the future, there will be a very interesting "Easter Egg", which will be released at an important node. I hope everyone will pay attention to the node time of the Winter Olympics. I believe it will definitely surprise everyone.
Producer: Liang Yue
Editor: Zhang Wen
Reporter: Jiang Xiaochen
Photo: The respondent provided
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