Manchester City became the first European football club to publish an official mini-program on the Alipay app, a life service platform with 1 billion users.
Manchester City fans in China will be able to access the club’s media content, retail merchandise and city citizen membership activities through the Manchester Alipay applet.
Manchester City Football Club announced today that it has reached a new strategic cooperation with Alipay. Through this cooperation, Manchester City will officially release the club's official mini program on the Alipay App, a life service platform with 1 billion users.
The release of the Manchester City Alipay applet will provide a brand new "one-stop" experience service for Chinese Manchester City fans. From now on, fans can search for "Man City" or "Man City Football Club" on the Alipay homepage, and log in to register as a Manchester City citizen member. They can enjoy multiple fan rights, including obtaining official information, watching the club’s selected video content, enjoying the club and its partners In addition to a large number of retail products and discounts, you can also participate in a variety of city residents activities including points games, sweepstakes and competitions, free Manchester City jerseys and Manchester City tickets for the new season, and sign up for exclusive online and offline fan activities of the club. .
At present, many Chinese institutions, merchants, service providers and other partners have provided consumers with more than 1,000 daily life services on the Alipay App, and more than two million mini programs, including travel and local life services And convenience services. Together with Alipay, they serve one billion consumers together. The Manchester City Club Alipay Mini Program is a trendy lifestyle community created for Manchester City fans. It is also the first international football club mini program to directly interact with fans on Alipay. For the club, it is a one-stop platform for reaching fans; for fans In other words, it is the team's cloud home stadium, which satisfies all fans' needs such as "watching, playing, and buying".
Manchester City Football Club has been cooperating with Alibaba Group for nearly ten years. Manchester City launched the club’s official video homepage on the video playback platform Youku in 2013; in 2017, Manchester City Football Club’s overseas flagship store officially entered Alibaba’s Tmall International .
The Chief Executive Officer of City Football Group China, which belongs to Manchester City Football Club, Scott Munn, commented on the cooperation with Alipay: "Man City has always been committed to providing our fans all over the world with The best interactive experience for fans.Connecting Manchester City fans with the club they love through local related platforms and activities. This new cooperation with Alipay will bring the distance between Chinese Manchester City fans and clubs closer to an unprecedented level through industry-leading digital solutions. ”_P1p
The cooperation with Alipay has further expanded Manchester City’s digital media and social platforms in China, and will make Manchester City the European football club with the most official accounts on Chinese social media platforms. Up to now, Manchester City The club’s official accounts have been opened and operated on platforms such as Youku, Douyin, Toutiao, Weibo, Guoqiudi, CCTV, WeChat, etc. At the same time, Manchester City has also set up the club’s official Chinese website and city citizen membership system for better To serve Manchester City fans in China.
About Manchester City Football Club
The predecessor of the Premier League team Manchester City, San Marcos Gordon was founded in 1880 and renamed Manchester City in 1894. The team has won the European Cup Winners’ Cup in the history of the team. , Six league titles, including four Premier League titles (2012, 2014, 2018, 2019), six FA Cup titles. Manchester City is one of the ten clubs under the City Football Group, New York City and Melbourne City as Manchester City The sister club of the club.
The team’s head coach Pep Guardiola is one of the most prestigious coaches in world football. Since 2003, the club’s home stadium is the Etihad Stadium with a capacity of 55,000. Etiha The German base includes the Etihad Stadium, the City Football Academy and the Academy Stadium. The base is located in the east center of Manchester. The City Football Academy has the highest level of daily training and youth training facilities, and is the daily routine of Manchester City’s first team and Manchester City’s women’s and youth teams Training venue. The Academy Stadium is the home of Manchester City’s women’s and youth teams.
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