At present, there is nothing more concerned about Chinese football fans than a series of new policies launched by the Chinese Football Association. Prior to this, the New Deal’s policy of limited investment and salary has been supported by many fans, who believe that China’s Jinyuan football has indeed reached the point where it should be changed. According to previous reports, this policy has also been supported by many investors in the Super League, including Xu Jiayin of Evergrande and Wang Jianlin of Dalian native. These investors all support the Chinese Football Association’s investment and salary limits, and they believe that it cannot be carried out in such an uncontrolled manner. Investment, after all, did not produce much return on Chinese football
, but compared to the policy of limit investment and salary limit, another policy of the Chinese Football Association launched a neutral name reform that is not so popular. Although many clubs have changed their names in accordance with the relevant regulations of the Chinese Football Association, these teams are actually unwilling. After all, the name of a team has a great advertising effect for these investors. After changing to a neutral name, its advertising effect was reduced by more than half. This is relative to investors, so for fans, the name of the team is a symbol and spiritual sustenance in their hearts. Especially some of the veteran teams with more than 20 years of history in the Super League, the fans of this team can not accept the name of the team being changed. These teams include Beijing Guoan, Henan Jianye and so on.
Currently, Beijing Guoan still insists on its own requirements and does not want to give up the word Guoan. And Henan Jianye didn't seem to be so persistent, and decided to change its name in accordance with the requirements of the Chinese Football Association. Just two days ago, Henan Jianye issued an official announcement, deciding to change the name of Henan Jianye Club to Luoyang Longmen.
Luoyang Longmen, this brand new team name makes it difficult to connect with the previous Henan Jianye in any way. Therefore, once this announcement was announced, it immediately aroused great opposition from the fans of the Henan Jianye team. They expressed their dissatisfaction with the name in various ways, not only spreading their anger on the Chinese Football Association, but also indicting the team’s investors
. It is against this background that Henan’s local media "Henan Daily" A special document was issued to discuss and construct the name change of Henan Jianye. The
article believes that Henan Jianye’s fans expressed anger at the team’s name change and their feelings are understandable. After all, Henan Jianye fans have given a lot of care and psychological sustenance to this team. Once the name was changed to Luoyang Longmen, the belief in my heart seemed to disappear suddenly. However, I also ask these Henan fans to stay calm. After all, the team has said: "Combined with the opinions of the fans, it may be revised again
. Chinese football is good. "The league is the foundation of the national team. To cut off the cancer of Jinyuan football, of course, you have to cut the name of the club. Who makes our professional league team named, always bear the name of the enterprise. De-enterprise renaming is also in line with international standards. Real Madrid, Manchester United, Bayern, Paris, Juventus, the names of the five major league teams, can not read the commercial taste. "Z1z
However, the article went on to believe that this neutralized name reform step has taken too much at once. At present, the Chinese Football Association requires the club to be renamed in one step, across the board, and it is administrative over marketization.
Finally, the article stated that from the current point of view The club’s name change is irreversible. In that case, you have to consider this new name. Since Luoyang Longmen is not accepted, why not look for it from the “rich mine” of Heluo culture. Isn’t there such an amazing sentence in Cao Zhi’s "Rose of the Luoshen"? Then, the team named "Henan Youlong", isn’t it better than the name of Luoyang Longmen?
