Consumption poverty alleviation is a way of poverty alleviation by all sectors of society to help the poor increase their income by consuming products and services from poor areas and poor people. In recent years, Hanzhong City Sports Bureau has taken the initiative to take the initiative to take the "online + offline" approach based on its functional characteristics to explore and improve the new way of "events to promote poverty alleviation and sports to help development".
In order to implement the poverty alleviation actions for detailed consumption, the Hanzhong Municipal Sports Bureau has successively issued "Implementation Opinions on Promoting Sports Consumption Poverty Alleviation" and "Notice on Promoting and Promoting Poverty Alleviation Products in Live Sports Events in the City" and other documents, relying on Hanzhong Sports Cloud Platform, During the live broadcast of sports events, we promoted the local high-quality agricultural products for free, and pioneered a new model of "live events + consumer poverty alleviation".
Since the beginning of this year, the Hanzhong Municipal Sports Bureau has hosted the 3rd Crossing the Han River Swimming Competition, the 6th Hanzhong City "Heba King" Table Tennis Challenge, Shaanxi Province Mass Football League (Hanzhong Division), "I want to In a series of events such as the National Games’ 2020 Shaanxi Provincial Square Dance Open (Hantai Station) and Shaanxi Province Badminton Intercity League, 11 companies including Hanzhong Luoshi Tea Specialty Co., Ltd., Yangxian Heimi and Lueyang More than 40 kinds of high-quality agricultural products, including black-bone chicken and Zhenba bacon, were broadcast live, attracting the general public to watch, buy and consume. In particular, the Shaanxi Provincial Mass Football League (Hanzhong Division) has a large number of live broadcasts, high ratings, and strong delivery efforts, which has greatly increased the popularity and sales of local agricultural products in Hanzhong. There have been 16 live broadcasts and more than 100,000 people watched.
Hanzhong City vigorously implements the "sports +" strategy, actively builds a development model of "sports + tourism + poverty alleviation", combines sports events with tourism festivals such as the rape blossom festival and the cherry blossom festival, and integrates football, cycling, rock climbing, ice and snow, etc. Sports projects are integrated into the construction of the scenic spot, creating a number of outdoor sports bases such as Liuba Yingpan Sports Town and Nanzheng Longtoushan Skiing Base, attracting tourists from both inside and outside the province to come to Hanzhong for experience, sightseeing, and purchase.
Last year, the province’s second National Fitness Games was held in Hanzhong City. The Hanzhong City Sports Bureau allocated 29 of these games to 8 poor counties and districts, and only held the second provincial National Fitness Games in Yingpan Village, Liuba. Races and bicycle races realized income of more than 5 million yuan, and the per capita income of Yingpan Village increased by more than 2,300 yuan. On this basis, this year, the Zibaishan Cup National Women's Football Invitational Tournament and the Provincial Youth Football Championship were held in Yingpan Village, and the training of football youth teams in Shaanxi and other provinces was undertaken. More than 10,000 athletes participated in the training. During the competition, local homestays and farmhouses were full of lots, and local honey, American ginseng and other agricultural specialty products were in short supply, and the tourism consumer market was extremely hot. According to statistics, in the past two years, various sports events have brought more than 12 million yuan to the local economy.
The sports system of Hanzhong City closely follows the theme of the National Games and carefully planned preparations. In June this year, it launched the "Sports Hanzhong·Welcome the National Games" 2020 Hanzhong Sports Consumption Carnival series activities and planned the "Belt and Road" Hanzhong 2020 triathlon in Shaanxi. More than 10 large-scale special events such as competitions have launched a number of boutique sports tourism routes and issued sports consumption coupons. In the event, the local poverty alleviation products in Hanzhong were vigorously promoted, and new hot spots for consumption poverty alleviation were cultivated. Currently, this series of activities is in full swing.
Hanzhong City Sports Bureau, based on its functional characteristics and proactive actions, issued the "Notice on Establishing Consumer Poverty Alleviation Counters in Public Stadiums (Venues)", centered on the layout of counters, and conducted a survey of various sports venues (venues) throughout the city. Research and guide sports departments of all counties (districts) to set up sales counters for poverty alleviation products in competition venues, and actively create dedicated areas for consumption poverty alleviation with unique educational characteristics, so that more agricultural products in Hanzhong City can be popular and sold well.
Currently, there are 10 unmanned intelligent counters for poverty alleviation in stadiums (venues) in the urban area. On this basis, Hanzhong City adheres to the principle of promoting competitions, promoting consumption by competitions, and increasing competitions with the principle of “two promotion and one assistance”, and encourages the city’s sports system and various sports associations to actively participate in Hanzhong City while hosting events. The major business districts and squares of the center set up special areas for poverty alleviation products. Only in the city’s first Thousand People Square Dance, Three-Step Stepping, Sailor Dance, and Shaking Dance Competition held in September this year, the sales of poverty alleviation products reached more than 30,000 yuan that day, which effectively broadened sales channels and helped consumer poverty alleviation. . (source: Shaanxi Daily Reporter: Mao Mao)
