On November 30th local time, Chinese fans who came to Doha to watch the football game organized a football match. When He Sheng appeared, it immediately caused a burst of cheers and everyone asked him to take a photo.
Who is He Sheng? Many people are unfamiliar with this name, but when you mention "Brother Refund", you may feel like you suddenly realize it. That’s right, He Sheng is the “Brother Refunding Money”.
2016 World Cup Qualifiers Asia Top 12, the Chinese national football team lost 0-1 to 1 at home to Syria . After the game, outside the Zhuque Stadium in Xi'an, a female reporter was preparing to interview Chinese fans who watched the game.
"The national football team's game has ended. Although it is a pity that there is no result that can satisfy everyone, the 41,000 fans at the Zhuque Stadium stayed with them and accompanied the national football team to the last second!" The interview was conducted in a live broadcast. The female reporter was passionate and passionate. When she handed the microphone to a fan wearing a Chinese team jersey, she left a classic famous scene:
"Are you worthy of us? XXX, refund money!" The fan roared at the microphone. The live broadcast signal was spread before it could be switched, which immediately caused heated discussions on the Internet. He was the "brother of money", and the female reporter was named "brother of money" and "battlefield reporter".
"Refund money sister" and "Refund money brother"
Because of this unintentional arrangement, He Sheng became popular on the Internet. He is a structural engineer himself and never thought that he would become an "Internet celebrity". He sighed: "No one has ever asked about watching football for many years, and the world knows how to refund money."
For "amateur" internet celebrities, it is not an easy thing to keep the popularity. "Brother Refunds" has no agency team or company packaging. Although he is not a big traffic expert in the past five years from 2016 to 2021, he has never been forgotten. The most important thing is that he has been deeply tied to the "super IP" of the Chinese Football Team.
On June 16, 2021, in the top 12 Asian World Cup in Qatar, the national football team took revenge on Syria 3:1. In that game, many platforms were keenly aware of the "traffic value" of "Brother Refunding" in this game, and took the initiative to contact him, live broadcasting and recording programs, etc. After the game, He Sheng posted a Weibo post, "I didn't see the sun at four o'clock, I only saw a 3-1 victory. We are here for the top 12." After that, he became popular on the Internet again.
people are popular and have many troubles. Someone stole the name of "Brother Refund" and opened an account for commercial purposes. He Sheng decided to fight for his own rights. On June 24, he entered B station and opened an account with the name "He Sheng 0423". The note was: "Brother Refund himself, the other accounts are not himself, so don't be deceived. Weibo has the same name."
Currently, He Sheng's number of fans on B station has reached 1.195 million, and the number of fans on other platforms has hundreds of thousands, becoming a real big V. Every work he published can basically get millions of traffic.
Qatar World Cup, He Sheng took more than a month off and recorded his watching experience throughout the game. He Sheng also went to the World Cup in Russia four years ago. He was a pure fan at the time. This time in Qatar, his identity has changed and he has the support of his sponsors behind him. Of course, sponsors value the IP "Brother Refund". Since the start of
, He Sheng and Lu Han have been frequently on hot searches on topics such as interacting with him, watching football in Chinese football jerseys, and showing off his skills on the street. They have also logged to the top of the Weibo hot search list.
"At first, I was not used to it, but later I found that netizens were quite kind, so I gradually got used to it. Now I can call me anyway, either Brother Sheng or 'Brother Returning Monkey', as long as you like it." He Sheng is now very relieved about the title of "Brother Returning Monkey".
"In 2016, when the 'Brother Refunded' was called out, I scolded a lot. I also read the comments and comments from netizens. In 2021, I was pushed to the forefront again. After years of precipitation, I know very well what kind of person I am. I am just an ordinary fan who likes to play and watch football. Through videos, everyone knows me better." He Sheng said.
"I started watching Chinese football in 1996 and played football earlier.If I don’t have my own home team, I will just appreciate the game when watching any team. I can never bring my emotions and feelings into the game. When watching the Chinese team competition, no matter how good the results are, when the national anthem sounds, I will burst into tears, my emotions cannot be suppressed, and I feel full of blood. No matter how exciting the competitions of other national teams are, I can't bring them in. "Because He Sheng, who became popular in the World Cup again, knew that the label of "refund Brother" on him could not be removed. He chose to use this label to shoot more works on the World Cup schedule and present it to Chinese fans, so that they can feel the atmosphere of the World Cup together, see what fans of other countries are like, and feel the football culture of other countries.
It is worth mentioning that "refund Sister" also came to Qatar. "refund Brother" interacted frequently with her, and the two are now very good friends.
New Yellow River reporter: Meng Xiangyi sent from Doha
Editor: Wang Letao Proofreader: Gaoxin
