"Welcome to Qatar Women's World Cup FIFA 2023 China vs. Germany", "Beautiful! Shooting!"
On the court, a wonderful "World Cup" is being staged with cheering from fans "Come on China".
Source: Douyin Live Football Live Screenshot
If it weren't for the game advertisement that popped up from time to time, some unknown users would really think that the women's football team is coming to the World Cup. There are still many people in the comment area cheering for the Chinese women's football team.
In fact, this is just a video footage of the game "Live Football". During the World Cup, many Douyin live broadcast rooms played "Live Football" game videos for a long time, and the popularity of the World Cup has made the popularity of these game live broadcasts soar rapidly.
Source: Douyin Live Football Live Screenshot
Not only women's football team, but also more "realistic" World Cup predictions, from venues to players and even to jerseys, can be perfectly replicated. Tens of thousands of people flocked to the live broadcast room to cheer for their favorite teams. Every time they saw the "climax" of the event, many people liked and gave gifts to the anchor.
The "king" of Douyin creator who has not gained much fans in half a year has won million views in the live prediction of the opening game of the World Cup and soared to 10,000 fans on the same day.
Source: app store screenshot
Even many fans were caught. Fan Wen Hao said: "I admit that I was cheated of
. Although I know it is a game screen, I still think it is synchronized."
According to the observation of 沪可 TMTh, on short video and live broadcast platforms such as Douyin and Kuaishou, even in non-World Cup time periods, these games have hundreds to thousands of views, and the closer the game, the higher the view, or even tens of thousands.
Some people even sell goods through the live broadcast of the "Live Football" game. Some people earn thousands of yuan a day, while others gain tens of thousands of fans a day.
How to trade the "World Cup Live" that can earn thousands of yuan a day?
" Messi C Ronaldo's last World Cup", "Hold Qatar Heartbreaking Prince", "Yiwu Boss lady is a World Cup Non-staff "... Any topic about the World Cup can be quickly detonated in a short period of time, and the live broadcast of the World Cup has attracted much attention.
How to use the World Cup to attract a wave of popularity?
Soon someone discovered that only one account with 1,000+ fans, a computer and a mobile phone, can use the "Live Football" game to perform "World Cup Live Broadcast".
Source: Kuaishou Live Football Live Screenshot
"Live Football" is a competitive game that can form teams to connect online. Through realistic pictures and real touch, the real feeling of the game can be restored to the greatest extent and let players be immersed in the scene.
Live Expert Xiaotian told Caojiao TMT that he used KONANI's "Live Football" game + the latest transfer World Cup patch to make the video. Because most mobile games and PC games basically do not have the World Cup mode, if you want to be realistic, you need a scene patch to achieve it, "from players to jerseys, game venues, and audience reactions can be perfectly replicated."
Source: Douyin screenshot
This kind of live broadcast is generally divided into two ways. One is that some anchors who love football will replica live broadcasts. They will record the full process of the official World Cup matches, and then restore the scores through KONANI live football and other games. However, live football is generally result-oriented, and the process cannot be exactly the same as a real World Cup game.
The second type is the pre-match live broadcast of the World Cup, and this live broadcast method is currently more popular among major short video platforms. In addition to some sports accounts, some appearance accounts, plot accounts, car accounts, and even personal accounts have joined the live broadcast army of the World Cup.
Live football expert "Tianxia Football" introduced to Zhujiao TMT that in just one week of the World Cup, he increased his fans by 30,000, and at most he increased his fans by 8,000+ per day. And during the live broadcast in the early morning, I received advertising invitations many times.
"Tianxia Football" that cherishes feathers does not accept some football lottery advertising cooperation, but he also said that some light advertising cooperation can still make hundreds or even thousands of yuan in profits.
After seeing the popularity and traffic brought by live football, some experts began to sell their prediction videos. You can set up a full simulation in the game, that is, you can generate videos without controlling the winning or losing of the game, or you can specify the winning teams and make the team you expect to score goals by playing the game online.
According to Ms. Yan, who is engaged in the live broadcast business of the World Cup, the full-process simulation game video will be cheaper, usually only cost 19.9 yuan per game. The team that is designated to win requires the expert to operate it himself, and the price of a game ranges from about 30-50 yuan.
There are 64 games in the World Cup in one. We roughly calculate that the price of purchasing a full set of videos is about 1,200-3,200 yuan.
. In terms of revenue, after purchasing live World Cup videos, you can achieve it by hanging small yellow cars to carry goods around the World Cup or selling games.
Ms. Yan introduced to Zhuojiao that according to the current customer's income, it is easier to monetize the goods than the trailer. Because fans download the game once for free, the anchor will get a commission of 10-20 yuan. "Some good anchors can earn a 4-digit income or even tens of thousands of yuan a day by bringing games. This is a business that can definitely make a profit, and you can do it with an account."
Source: Douyin screenshot
Some "amateur" users with relatively low fans have also started private domains through this game version of "World Cup Live" to prepare for future commercialization. Douyin user Xiaoguo told Caojia that he had only 1,000 fans before relying on live broadcasts, but now it has increased to 43,000, and has also established a 91-person World Cup live broadcast group. "It will be convenient to bring goods after private domain ."
Source: Douyin screenshot
In addition to domestic short video platforms, the live live broadcast of the World Cup is also very popular abroad. Because most of the football watching abroad requires members to pay for it, the free "Live Football" scene also attracted a wave of popularity.
On the opening day of the World Cup, 30,000+ viewers poured into Youtube's live broadcast room with the words "Qatar World Cup Live". In order to make the effect more realistic, the live broadcast room also specially used a real-time score screenshot of the web page to cover the game scoreboard to ensure that everyone who just clicked in was as confused as possible.
So, 30,000 viewers who were confused watched a live broadcast of more than 3 hours together. The real World Cup game only has 90 minutes.
Li Ming, who often plays "oil pipe", told Caojiao that in addition to using live games as live broadcasts, foreign bloggers also have many reverse operations, and are also very popular. Some bloggers even use real competitions as game screens, and the anchor himself pretends to be playing with the controller.
virtual live broadcast and 2-creation mixed clipping. Netizens let the Chinese team "scored" this World Cup
In addition to "Live Football", this World Cup also inspires the commentary sentiment of football "enterprise". Many people gave commentary on the virtual live broadcast of B station, and some people gave commentary on their WeChat video accounts directly.
Source: Screenshot of B station
B station blogger "Xiaoli" synchronized with the World Cup event for a virtual live broadcast commentary, which increased tens of thousands of fans in a week and also expanded its own large nautical fleet. So far, the fleet has more than 30 members, and one member needs to pay 198 yuan per month, which will earn more than 6,000 yuan in one month.
is not just a live broadcast, but the World Cup Erchuang short video has also made many bloggers' popularity "against the next level".
On the first day of the World Cup, #Qatar's sad prince took over and topped the Douyin hot list. Erchuang, which combines DJ divine song + funny imitation show, brought 30 million+ views to this topic.
After #Messi lost Liu Genghong live broadcast cried# topic received 60 million views on Douyin. So far, the TikTok World Cup atmosphere topic has been played 600 million times, and netizens imitated the stars' classic celebration gestures with a set of silky combos.
Source: Douyin screenshot
In fact, during the two Olympic Games at the end of last year and early this year, the trend of short video of sports events has begun to show signs.
official data shows that Kuaishou, which has won the "Double Olympics" broadcast and Erchuang copyright, during the Beijing Winter Olympics , the total number of videos related to Olympics and topics in the relevant ends reached 154.48 billion. The survey report on the Beijing Winter Olympics also shows that the new generation of audiences pay more attention to "match results/ medal rankings" and "match highlights/exciting clips", and the two users account for 53% and 50.2% respectively, and this feature is also very consistent with the fragmentation trend of short videos.
If the second creation of the World Cup in Douyin and Kuaishou focuses on participation, then the second creation of the World Cup in Bilibili is even more crazy and belongs to the "imagination future" type.
There is a UP host who released a "privileged documentary" titled "Chinese Team Wins the Qatar World Cup" on November 26. This 10-minute video has 1.439 million views, 30,000+ forwardings and 20,000+ collections so far.
After seeing such exciting creativity, the comment section even brought out Three-Body Author Liu Cixin - "Liu Cixin's writing is still too conservative", "In fact, this has nothing to do with Liu Cixin. He is a science fiction writer, first of all, science and then fantasy. You are pure fantasy, you should look for (novelist) Lovecraft ".
In addition, there are also "super-burning second-creation videos" such as "super-burning second-creation videos" with 5 million views of Argentina 3:2, mixed clips of 1.69 million views of China 3:1, and a hat trick, which has allowed many fans to find a "sense of belonging" in the World Cup without China. Many fans said, "This disease has occurred every 4 years since 2006."
Source: Screenshot of B station
I don’t know when the Chinese team, who has no material after cutting for a second, will "return" to the World Cup.
