022 Qatar World Cup , although there is no Chinese men's football team, the Chinese brands are very eye-catching on the billboards on the sidelines. How much money has sponsors from China invested in the 2022 World Cup? Recently, the famous British research organization "Global Data" pointed out that China is the number one funder of this World Cup.
FIFA and the World Cup sponsorship system are divided into 3 levels: FIFA partners, World Cup sponsors, and regional sponsors.
Wanda is a FIFA partner. According to reports from "Global Data", Wanda and FIFA have signed a 15-year contract with the contract period to 2030, with a total value of US$850 million.
is also a report on "global data". A domestic mobile phone brand is a World Cup sponsor, with a total contract value of US$450 million in 6 years, covering Federation Cup and World Cup events; a domestic milk brand is also a World Cup sponsor, with a sponsorship fee of US$60 million in a single World Cup; an electronic brand Hisense as a World Cup sponsor, with a sponsorship fee of US$35 million.
022 Qatar World Cup, sponsors from China, allocated sponsorship fees of US$207 million , is equivalent to RMB 1.48 billion! 4 Chinese companies (1 FIFA partner and 3 World Cup sponsors) work together to make China the country with the highest sponsorship funds for this World Cup.
host Qatar , there are two FIFA partners (Qatar Airways , Qatar Energy), and the sponsorship fee for this World Cup is US$134 million;
from the United States, and there are two companies with the highest level of FIFA partners (Coca-Cola , VISA), and 1 is a World Cup sponsor (Budweiser , McDonald's ), and the sponsorship fee for this World Cup is US$129 million.
In addition, sponsors from other countries such as South Korea (Hyundai), India (BYJU’S) have allocated the total sponsorship fee of US$185 million to this World Cup.
Chinese companies are the number one funder of FIFA and the World Cup. Of course, FIFA's money-making model is not just sponsorship fees. In this World Cup, the three major revenues (sponsorship fees, television broadcasts, ticket revenue) are approximately US$4.7 billion. After deducting costs, US$3 billion will be owned by FIFA. FIFA has set aside US$440 million to pay bonuses to participating teams.
