Qatar World Cup has finally opened. I don’t know how many sleepless nights will be there in the next month. However, for the vast number of Chinese fans, while we are watching one high-level world game after another, we can’t help but feel a little sigh and emotion in our hearts.
That means Chinese football has never been able to enter the World Cup again in 20 years. Even in the past few qualifiers, we have really played harder and worse. 20 years ago, the Chinese team in 2002, we didn't think it was so strong, but looking back today, it was the peak of Chinese football's history.
There is nothing wrong with us Chinese players in this Qatar World Cup. I think Chinese fans are simply the most passionate fans of football in the world, because we can't enter the World Cup for decades, but we never leave any World Cup match. Moreover, with the continuous and strong rise of my country's economy in the past few years, Chinese elements have been increasing in every World Cup, and the figure of China has been constantly emerging, which means that Chinese players are missing.
For example, in this Qatar World Cup, we can see Chinese elements in almost every corner. A large number of teams' clothes, boots and shoes are produced by Chinese companies, and a large number of sponsors are Chinese companies. On the court, we often see Chinese corporate logos in Chinese or English.
At the sponsor level, we have played two consecutive World Cups. Russia in 2018 and Qatar in 22 years surpassed the United States. The United States is the most economically developed country in the world, and even the Olympic Games that year was the first to commercialize it. Americans have made the whole world realize that world competitions such as the Olympic World Cup have strong advertising value, and now more and more Chinese companies are aware of this, so Chinese companies have become the largest sponsors for the two consecutive World Cups.
my country's Wanda Hisense Mengniu and other companies have shown their image through the World Cup. Some people may question that the Chinese team has not gone. Why should Chinese companies go to the world to embarrass more people to know that there are only Chinese companies and Chinese brands in the World Cup, but no Chinese teams and Chinese players? Of course not.
Previous programs have been analyzed. The Olympic Games that are held every four years and the World Cup that are held every four years are the top stars in the world. Over the years, we have used the word traffic more and more. We are very clear about the value of traffic. Whoever grasps traffic can obtain traffic at the cheapest price will be the more likely it is to achieve commercial success.
In the past three years, we have encountered the new crown epidemic, we have encountered the Russian-Ukrainian war, we have encountered the inflation , and we have encountered the economic recession. However, as soon as the World Cup started, people around the world can forget all their worries and enjoy the joy that football this month can bring to us.
We focus all our attention and attention on football. Of course, businessmen will use this time to promote their advertisements. Just like when we watch TV series and variety shows, advertisements will always disturb us. Wherever there is traffic, there is commercial value, and the World Cup is obviously the top star in the world.
Do you think many Chinese companies advertise in the World Cup just to show it to our 1.4 billion fellow villagers? Of course this is an important aspect, but it is not just for us Chinese people to watch. Our previous programs have said that China's manufacturing is getting bigger and bigger and stronger, and we are transforming from world factories to world brands.What does
mean? In the past, China's manufacturing industry was big but not strong. We could only be a processor with peace of mind. The brands belonged to others, so we could only exchange 800 million shirts for one Airbus aircraft . However, with the accumulation of continuous experience in recent years, many of our brands have grown from big but strong, and many of our products have created their own brands and moved out of China and into the world.
The traditional white electricity industry, black electricity industry, and mobile phone industry have successively gained a lot of overseas market share. In the past two years, my country's automobile exports have reached a peak. Last year, our total automobile exports surpassed South Korea. This year we will surpass Germany. Next year, we will surpass Japan. Not only will we surpass the quantity, but the unit price of exported cars is also increasing. In the future, our automobile export industry will not only be the largest in quantity, but also the largest in amount.
Where is the only car? A large number of Chinese goods are flooding the overseas market. For many overseas consumers, they may initially choose Chinese goods because of their cheapness and affordability. In the future, we will let them choose Chinese goods because of their brand.
decades ago, we just At the beginning of the reform and opening up of , many people were superstitious about Japanese goods. Everyone believed that Japanese goods were synonymous with high quality. However, when Japanese industry just rose, many European and American manufacturers believed that Japanese goods were copycat goods. The strong rise of industry in any country actually took the same path.
initially traded low costs and low prices for the market. In the future, we must build our own brand to push up the added value of the brand and earn high profits . So how to shape our own brand? On the one hand, of course, the value of the product itself. This product is good, durability and reputation are high. On the other hand, it is necessary to build the advantages of your brand through continuous exposure and publicity. Therefore, Chinese brands need to become bigger and stronger, of course, they must use all opportunities to promote themselves.
And the four-year Olympics or the World Cup, this is the best opportunity. Of course, merchants are profit-seeking, and merchants will not spend money indiscriminately. Major Chinese brands dare to spend a lot of money on the World Cup to promote themselves. It is calculated that I spent one dollar today on advertising fees, which may be a return of ten dollars tomorrow, so we should cheer.
From now on, there will be more Chinese brands pouring in every Olympic Games and every World Cup. We will surpass all other represented by the United States and become the largest sponsor. This shows that our products are going to the world. Moreover, we will continue to establish the image of Chinese brands. In the future, Chinese goods will no longer be counterfeit goods or cheap goods, and Chinese goods will gain a better market reputation than Japanese goods, Korean goods and American goods.
And since sponsoring the World Cup and Olympics can achieve so many good results, we couldn't help but think of another topic, that is, is it time for us to hold a World Cup? This World Cup was held in Asia again 20 years later. The Korean and Japanese World Cup 20 years ago left a deep impression on many people born in the 1980s and 1990s.
For most Chinese fans, we certainly love and hate the World Cup. Even though the Chinese team lost all three games in that World Cup, I still feel a sense of happiness when I think about it.
So let's talk about it this way. With the Chinese team's record today, there is only one possibility that the Chinese team will enter the World Cup, that is, as the host, we will host the World Cup so that we can directly obtain the qualifying right without the competition. I don't know if Qatari people think so too, so they spent a huge amount of funds to host the World Cup.
According to some people's algorithm, the rich countries have taken out all their two-year GDP to hold this World Cup. Of course, I think for our country, if we choose to host a World Cup, our starting point is not just to allow the Chinese team to enter the World Cup, so that Chinese fans can see their own players in the World Cup, because it is obvious that holding a World Cup has greater substantive significance for promoting Chinese brands.
The Olympics and the World Cup are all held every four years. They are both top events on this earth. Of course, relatively speaking, due to the many competition events, we believe that the Olympics should pay more attention. In previous programs, we also proposed a concept, that is, the Olympics are the national fortune, especially for Asian countries, the Tokyo Olympics in 1964, the Seoul Olympics in 1988, the Beijing Olympics in 2008, and the three Olympics held in Asia happen to be in line with the economic growth of Japan, South Korea and China.
We can also say the other way around. It is precisely because the Olympics are held in these Asian countries that the whole world has given the world a brand new opportunity to understand these Asian countries, so hosting the Olympics has become a good opportunity to show yourself, make friends, and even introduce funds. After entering the 21st century, Asian countries have made even stronger efforts. Today, the top 10 countries in the world's GDP are ranked tenth, South Korea is fifth, India, and Japan is second, my country. Asian countries have increasingly controlled the world's economic discourse power.
Under the influence of the Russian-Ukrainian war, Europe is gradually declining, so should Asian countries in the future also bear greater weight on the world sports stage, especially for economic powers like our country, what are the benefits of hosting the Olympics and the World Cup? Of course, it costs money to host these sports events, but on the other hand, is it also stimulating the economy while spending money?
, especially the World Cup and the Olympics are different. The Olympics are held in one city, and the whole country is working to help this city host the Olympics. The World Cup must be hosted in multiple cities due to its special nature. We can imagine that if our country can apply for the 2030 or 2034 World Cup, then at least we have to choose more than 10 cities as the host cities of the World Cup. These cities need to strengthen infrastructure construction, repair bridges, roads, subways, and stadiums. These cities may have very strong motivation to develop their own economies in the next 10 years.
108 Olympics can make Beijing look new, then a World Cup will allow more than 10 Chinese cities to gain strong economic growth. Of course, when the World Cup is held for a month, these dozen Chinese cities will become the focus of countries around the world. We can say that we used the money from hosting the World Cup to advertise a good advertisement for cities across China. In the future, whether Chinese goods go out or foreign people and money come in, we all rely on such advertisements.
, especially we are different from Qatar. Qatar has only one , Qingdao , with a population of millions. After spending a lot of money, the Qatar economy may not be able to gain a lot. However, if an economic power like us holds a World Cup, we will not know how many times the business opportunities we will get in the future. In this sense, Chinese teams can enter the World Cup without participating in the qualifiers because of the host's benefits. This is probably just a by-product. So do you think we have the opportunity to apply for 2030 or 2034?
