You may not know that there is no " Real Madrid " in the World Cup, and you cannot figure out "yellow cards", "red cards", and you cannot understand "offside" and "penalties", but there are two people's names, even if you know nothing about football, you will definitely be well-known.
1 Messi , and one is C Ronaldo .
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As the two hottest stars in football today, Messi and Ronaldo have fans all over the world. Especially now that the World Cup is in full swing, the popularity of these two people is even more "invincible". The
brand can find one of them to promote their own products, which is worthy of warm celebration. The two of them appeared together to promote the same brand. Before November 20, it was something that the brand would never dare to think about.
After all - you have to behave yourself in a proper way in your dreams!
However, the wealthy Louis Vuitton (hereinafter referred to as LV) uses the ability to prove that what is right or wrong, the CP I like must be put together and shoot advertisements in the same frame.
In the early morning of November 20, the official LV brand blog, Messi and Ronaldo's personal social platforms released a poster one after another.
In the picture, Messi and Ronaldo sat on both sides of the LV luggage and played chess. Messi held his chin with one hand and Ronaldo supported his head with his right hand. Both of them were thinking. It smells like a game. The copywriting provided by
also has a different meaning: Paid partnership.
victory is a mentality.
It should be said that this strong melon is a bit sweet, LV understands football! After the photo of
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was released, both the fans and the onlookers who were watching the fun were all over the place.
Although everyone's focus is different: some people are curious about how much LV spent to invite them at the same time, some people want to know if the advertisement was filmed together, and some people are busy lamenting that they have been seen for a long time.
But in the end, they all came to a relatively consistent conclusion - LV Win Mala.
On the official LV brand account, after this INS was released, it received 2.55 million likes from users in less than 10 hours, far exceeding the usual data.
And in Messi and Ronaldo's personal accounts, the number of likes received by this picture directly exceeded the 10 million mark. The topic of "Messi and Ronaldo's first time shooting the same ad" on Weibo has also successfully sparked heated discussions. The total number of readings on the topic has exceeded 13.57 million. It is no exaggeration to say that even if you look at the global entertainment industry, few celebrities can do it.
win must have won. From the moment when Messi and Ronaldo were successfully signed and invited to shoot commercials in the same frame, LV is destined to leave a strong mark in the brand marketing war of this World Cup.
However, the winning of LV is by no means limited to the drainage level.
at most is a piece of cake.
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Many people should know that LV has not been ruthless in the past two years, and has adjusted its price by 6 times last year alone.
generally believes that this is because under the epidemic, the main customer structure of luxury brands has changed, the number and purchase volume of ultra-high net worth customers are increasing, and the purchasing power of other groups has declined relatively. Whether
can win the favor of ultra-high net worth customers has become the key to whether luxury brands can increase sales.
Therefore, including LV, in order to adapt to the preferences of ultra-high net worth people, luxury brands have begun to make active choices, raising the brand's entry threshold by making efforts in high-end product lines and increasing prices to eliminate the declining "income-free customer group" to achieve the purpose of further meeting the psychological needs of ultra-high net worth customers.
Following this idea, Brand Jun guessed that LV chose to extend an olive branch for cooperation to Messi and Ronaldo, and also had similar considerations - to improve the brand tone and show goodwill to the target audience.
Luxury goods have never been sold as "use value" but "brand value". The higher the style of the brand, the more pricing power, and the more chance it has to win the recognition of ultra-high net worth consumer groups.
Messi and Ronaldo are world-renowned football teams. They are undoubtedly excellent "auxiliary props" for brands to tell product stories and corporate spirit.
cooperates with traffic stars, and companies are more based on their jealousy of short-term popularity. Sometimes the brands themselves are very clear that those artists are likely to find it difficult to complete the task of empowering the brand.
can cooperate with super stars like Messi and Ronaldo. Their passion and love, persistence and persistence, as well as those shining trophies and countless honors give brands more room to play and also gives marketing more sublimation possibilities.
Seeing this, people will definitely wonder: Since there are many benefits to find Messi and Ronaldo to join together to endorse, why are there almost no brands doing this before LV? Didn't you expect it?
We mean, is it possible that not all brands are "one of the six major blue bloods", and not all groups can be hailed as "luxury empire".
brand Jun means - if you can't afford to ask, you can't move, which is the real reason why most brands miss Messi and Ronaldo.
did not read Tsinghua and Peking University , it is not because I don’t want to.
