The East Asian Cup is about to start. The Chinese women's national football team, which has previously created a decisive victory in the Asian Cup and returned to the top of Asia, will leave for Japan on July 17 to compete in this event. On July 15, Jinluo Group, a leading brand in the domestic meat products industry, officially announced that it has become the official partner of , the Chinese women’s national football team, , and will support the Chinese women’s national football team in this expedition in a special way and wish the team well. The team achieved great results again and won glory.
Continue to anchor the "healthy" positioning and make efforts in sports marketing
On February 6, Beijing time, the Chinese women's national football team faced the challenge with a calm attitude after falling behind by two goals in the Asian Cup final, and with the tenacity to persevere to the end, they finally won Completed a great comeback and defeated the Korean women's football team 3:2, reaching the top of Asia again after 16 years. Some people call the performance of the Chinese women's national football team "an epic championship journey."
jinluo, as a brand that has accompanied the Chinese women's volleyball team for many years, this time it joins hands with the Chinese women's national team to once again help the Chinese sports team dominate the field. Fan Hongwang, vice president of Jinluo Group, said that becoming the official partner of the Chinese National Women's Football Team is based on the mutual recognition of each other on the spiritual level, Jinluo's serious and persistent entrepreneurial spirit, and the tenacious struggle and bravery of the Chinese Women's National Football Team. On the one hand, the spirit coincides; on the other hand, the two parties integrate the concepts and development of sports and health careers to jointly promote the high-quality development of the health industry and help promote the Healthy China Action.
In fact, Jinluo has clearly put forward the development strategy of "creating a healthy food industry chain so that consumers can eat meat without worries and enjoy delicious food" since its inception. In recent years, it has been based on the core value of "everything is for human health" , deeply cultivate the health track. In this regard, whether it is from the "Healthy Food Power" series that is low in fat, reduced in salt, and added with dietary fiber, or from the "Jin Luo Meat Grains" with plump meat grains, or the "Starch-free Golden Gong King of Kings" with a chewy texture, etc. This can be seen in the matrix of healthy star products.
Take "Jinluo with lots of meat" as an example. As a representative product of high-quality sausages, all raw materials are taken from self-cultivating ecological farms. The pork content is ≥70% and has been acidified at 0-4℃. The meat is tender and elastic. High health and nutritional value.
Today, "health" has become the most recognizable brand label and the most distinctive brand value of Jinluo. The healthy image of Jinluo brand has been deeply rooted in the hearts of the people. Industry insiders believe that Jinluo's signing of the Chinese Women's National Football Team is an inheritance of Jinluo's spirit of tenacity and courage, and is also an important manifestation of Jinluo's continued efforts in the field of healthy meat products.
Multi-scenario innovative layout, accompanied by moments of glory
This time joining hands with the Chinese Women’s National Football Team, Jinluo put forward the slogan “Moments of glory, accompanied by Golden Gongs”, conveying that Jinluo, as a “service provider of a better life for the people”, hopes to accompany users A vision to live every moment of glory and joy. The confidence to realize this vision comes from Jinluo's multiple innovative categories, which can meet user needs in different segmented scenarios.
As a leading meat products company, Jinluo's products not only include cooked meat products, but also include fresh products, condiments, preparations and other categories.For leisure and entertainment scenarios, Jinluo's products such as "Dele Food", "Taiwanese Small Grilled Sausage" and "Jue Crisp", with their delicious taste, compactness and portability, have become good snacks for users when traveling, after work, and after exams. ; For sports and fitness scenarios, Jinluo has launched a series of food-healthy products, covering all categories such as low-fat, high-protein, high dietary fiber, and reduced salt, to meet consumers' healthy and delicious needs to the greatest extent; for family eating scenarios, Jinluo Luo's "Good Kitchen Easy" series of products combine traditional Chinese home-cooked dishes such as secret pork ribs , braised pork , Sixi meatballs , using modern technology and freshness-locking technology to make ready-to-eat dishes, which not only saves consumption It shortens the cooking time and ensures the freshness and "restaurant" taste of the dishes. It is a healthy and delicious dish that can be easily cooked during family gatherings and happy events...
Jinluo uses diversified and differentiated meat products to accompany users every day. A moment of joy and glory, protecting the delicious food and safety of consumers’ tables.
From the Chinese women's volleyball team to the Chinese women's national football team, Jinluo has inherited the brand spirit and anchored the "health" positioning. While escorting the national team's healthy diet along the way, it has also helped promote the implementation of the Healthy China Action. In the future, Jinluo Group will continue to play its role as the official partner of the Chinese Women's National Football Team and help the Chinese Women's National Football Team meet new challenges!
