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This is a French football event, but the logo is designed with a Chinese character. Why?
IMPULSTAR is a French futsal tournament for players aged 14-16 years old. The participating teams and players come from France and abroad. IMPULSTAR's mission is to give youth the opportunity to showcase their talents as professional players, coaches, singers and the larger community.
"IMPULSTAR" is composed of "IMPULS (pulse)" and "STAR (star)". This word embodies young people's drive and desire for success. IMPULSTAR has been held for more than ten years. FutureBrand's French branch is responsible for the rebranding work. The challenge they face is how to take this brand that has injected a lot of emotion to a higher level, on websites, social networks, vehicles, and televisions. , sports equipment and other media to show the real and extraordinary stories of young people.
New brands must meet the aesthetic expectations of new and new humans in order to attract the attention and participation of professional players, artists, Internet celebrities, young players and the public.
FutureBrand designed a logo in the shape of the Chinese character "fire". The word "fire" in Chinese semantics contains passion and blood. The five strokes in the logo represent the five players in the "five-a-side" event; " The word "fire" is also like an abstract star, representing the desire for victory. The new logo of
is the new totem of IMPULSTAR. It calls on players to unite, ignite the flame of talent, and show the passion and energy of the younger generation of players.
Design Company: FutureBrand, Designer: Aksel Ö z, Benjamin Dumontet, Alessandro Bolchi, Diane Sée.
IMPULSTAR official website
www.impulstar.com
FutureBrand official website
www.futurebrand.com
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