World Net Commerce Ding Jie
It turns out that gyms are everywhere you really want to exercise.
Recently, the "isolation diary of athletes" has become popular. With just a yoga mat, a box of mineral water, and an elastic band, the Chinese Olympic athletes contributed a lot of "famous scenes" in a room of a few square meters.
Here, table tennis champion Chen Meng is carrying a box of mineral water for the "abdominal muscle tearing" teaching action. On the other hand, the track team athlete Fang Yaoqing uses a trick to "open the bottle cap on the abdominal muscles" "Have a bunch of fans.
The athletes reproduced the "beautiful body" on the court through the vlog during the isolation period. Some netizens said that after watching these videos, they have the urge to immediately plank.
The enthusiasm for national fitness has once again been ignited by Chinese athletes. On e-commerce platforms, home fitness equipment is also gaining momentum.
These athletes who usually sweat and shed tears on the training ground also let the public understand the hardships of their daily training through this "online business": breaking the circle injects traffic into the athletes, while also lengthening them "Lifeline".
Some people show off their muscles, some are serious and funny
The enthusiasm for the Olympics continues to be ignited. The fuel is the vlog issued by the returning athletes during the isolation period.
On Weibo, the topic of # athlete isolation diary# has been read over 600 million, and a large number of fans are urged on the athletes’ Weibo every day.
How exciting is the isolation video of the athletes? Simple basic skills can make people sigh "too hardcore."
There are not many training equipment in the isolation room, so they choose materials on the spot, such as barreled mineral water, which is the diving champion Shi Tingmao. It can also be used by Chen Meng to practice abdominal crunches. .
Track and field athlete Fang Yaoqing uses the door frame to practice pull-ups, sweating profusely, the video of "opening the bottle cap with abdominal muscles" went viral all over the Internet and appeared on Weibo hot search. His teammate Xie Zhenye filmed two episodes of "Immersive Isolation Videos". Xie Zhenye in the camera was practicing jumping in the room. Netizens laughed and said that the noise made Su Shen downstairs.
followed by Fang Yaoqing, Huang Bokai, and Peng Jianhua
swimming champion Wang Shun contributed a lot of "live scenes": two sets of push-ups . Netizens couldn't help but speak: "I want to become that elastic band."
In addition to self-training, there are also many serious "teaching" athletes. For example, the fencing champion Sun Yiwen and the badminton champion Chen Yufei , both of whom have opened "isolation training small classes." In the video, Chen Yufei introduced to everyone how to exercise abdominal muscles and practice badminton pace indoors. It is necessary to get a full set and sweat; Sun Yiwen is much softer. She teaches everyone the best action to protect knee joints, "squat against the wall", and Said with a smile that the temperament of learning fencing is good, and he is crazy to attract fans.
If the athlete's A side is muscle, then and Xu Xin are their B side, a real "domestic funny artist".In this Olympics, Xu Xin contributed countless jokes. For example, when connecting Chenlong during the quarantine period, Xu Xin accidentally turned on the beauty filter. Netizens commented that the "red lips" shape was "quite amazing". Chen Long even ridiculed "a bit like the unbeaten of the East."
Like Xu Xin, there is a wave of athletes who took vlog to shoot "side business". For example, shooting champion Yang Haoran quietly developed his own "musician" career, making a big show of guitar playing and singing; for example, shot put champion Gong Lijiao , Olympic game experience was also written into the high school physics exam question bank.
Through the screen, what we see is no longer the "cold to the end" Olympic athletes on the field, but the young people who can be salty, sweet and romantic.
Regarding the vlog collective show of athletes, netizens probably commented like this: This Olympic Games has severely revised our aesthetics. There are blemish skin, strong and powerful body, and unyielding eyes. These are full of vitality. The quarantine diary is full of fatal attraction.
These commodities are on fire
An Olympics not only ignited the passion of national sports, but also became a carnival for sports businessmen. Data shows that since the Olympics, 1688 sports equipment related to events has increased significantly, with a compound growth rate of up to 140% year-on-year.
One of the athletes' hands can train the elastic band for the peach buttocks. In Decathlon ’s Tmall flagship store, this single product sells more than 20,000 pieces per month. Followed by the hot sale are the rings suitable for children's home training, the elastic rope used to open the shoulders and the beautiful back, as well as the family horizontal bar, smart skipping rope, shock absorber and so on.
There are also some Olympic champions' "sacred shops" that have become popular.
This year, 37-year-old Lv Xiaojun, who won the oldest weightlifting champion in Olympic history, is out of the circle. He became the "top class" of the hardcore fitness circle and was named a "military god" by foreign netizens.
In 2017, Lv Xiaojun started to operate its own brand. At first, it was a Taobao store called "Lv Xiaojun Weightlifting", and then opened a Tmall flagship store called LUXIAOJUN. Now, his Taobao shop has more than 10,000 followers, and his Tmall shop has more than 30,000 followers.
At Lv Xiaojun’s Tmall store, there are various appliances such as barbell plates, barbell bars, squat racks, etc. Among them, the monthly sales of elastic ropes exceed 2,000.
Lv Xiaojun, who went out of the circle through the training video, made weightlifting into the public eye, and once again led to the enthusiasm of iron.
The fitness field has become a trend in the market.
A few days ago, the State Council issued a notice on the National Fitness Plan (2021-2025). The notice shows that by 2025, the national fitness public service system will be improved, the people’s physical fitness will be more convenient, and the total scale of the national sports industry will reach 5 trillion yuan.
For businesses selling fitness products like keep, , yijian , and Decathlon, spring is here.
Athletes need to break the circle
After the Olympics for 10 days, the athletes dominate the hot search list through another posture. This is indeed a rare thing.
This Olympic Games,Created a new top stream for the Olympics, and many big Vs were born. "Guo Ping comedian" Xu Xin has more than 5.14 million Weibo fans, and Malong has more than 7.77 million. On Douyin, many of Xu Xin's single video likes and comments exceed 500,000, and fans are all leaving comments. The district urged him to broadcast live.
Xu Xin and Chen Long Lianmai
Balance beam champion Guan Chenchen out of the circle because of the "kangaroo shake". Through the video, she shouted "Infinite Xiaoliang", the planning director of " 博物" magazine, and sincerely asked: "Everyone says I act like a kangaroo. Can a kangaroo really lower my waist?"
was an Olympic champion After the roll call, "Infinite Xiaoliang" quickly responded in a video, saying that the kangaroo was not shaking his hands but tickling. In this way, the two completed a dream cross-border linkage.
The daily routines of hard-trained athletes are made public, in exchange for the praise and attention of netizens. The value of an athlete is not only in a game, and the public no longer puts a fixed label on an athlete because of winning or losing a game.
Yang Haoran "spit out" during the live broadcast, and the vlog shooting during the isolation period was actually an "homework" of the Sports Bureau. In response to this, netizens generally gave a positive response: "This will attract many young people who love sports and are engaged in sports-related occupations." "This kind of positive athletes should be the most sought after by young people." "Objectives" "Increase the exposure and favorability of sports stars, and avoid recurring life constraints after athletes retired."
Medals are always in the hands of a few athletes. For most athletes, their lives are filled with daily boring training.The opportunities for exposure are limited. Once retired, they will face the dilemma of reintegrating into society.
Therefore, it is not a bad thing for athletes to take the initiative to "business". Using their own hard-core strength to attract fans to realize their own commercial value can extend the "lifeline" more than short-term business endorsements. In the future, we need more "military gods".
Now that all fields are "breaking the circle", why not athletes?
edit Li Danchao
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