On October 27, 2013, the "Jinjiang Cycling Open" was hosted by the Bicycle Fencing Management Center of the State Sports General Administration, organized by the Fujian Provincial Sports Bureau and the Jinjiang Municipal People's Government, and co-organized by the Fujian Social Sports Guidance Center and the Quanzhou Sports Bureau. Jinjiang Sports Center Plaza kicked off, and Jinjiang Mingwei Shoes & Clothing Co., Ltd. fully sponsored this competition.
Although it is the end of autumn, the cold air cannot resist the enthusiasm of the players. Nearly 1,000 professional and amateur drivers from the United States, New Zealand, Thailand, Australia, Malaysia, Mongolia and other countries, as well as Taiwan, Shanghai and other regions of my country Participating at the venue is by far the largest domestic bicycle race with the most complete categories.
This time Mingwei Company strongly sponsors cycling events, aiming to shape the company’s outdoor sports culture, and at the same time provide more people interested in sports with opportunities to challenge themselves and realize themselves; for those who are still troubled by sub-health People pass on the fun of sports, actively promote them to join the ranks of outdoor sports and enjoy a free lifestyle; at the same time, to build a sports brand in Jinjiang, promote the construction of a strong sports city, promote the transformation and upgrading of the sports industry, and continue to promote Jinjiang's national fitness The work of the whole people is carried out in depth and contributes a part.
In today's corporate brand promotion, traditional communication methods are often too single, and companies are increasingly focusing on integrating various methods into integrated marketing. In integrated marketing, the sponsorship of brand activities has attracted more and more attention and welcome from enterprises. This time, Mingwei Company appeared in large-scale domestic competitions as a sponsor, which has once again improved the corporate image at home and abroad, and its reputation has also increased. According to Hong Qinming, general manager of Mingwei Company, in the future, the company will continue to try more innovative brand marketing models, keep pace with the times, and promote the development of various domestic outdoor sports projects through continuous improvement of professional equipment and capital investment. Of people feel the fun of outdoor sports.
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