2020, variety shows are booming, but China’s video industry is more prosperous than variety shows. Today, Mianwan is standing on the changes in the entire streaming media ecosystem in China, thinking about the characteristics of variety shows in 2020. There are three main changes in
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Change 1: Excessive output of opinions, variety shows break out of "out of focus" phenomenon
If you want to count the number of quarrels in variety shows in 2020, no one may be able to count them clearly.
Why? This year, many variety shows have introduced a commentator mechanism, which has caused a quarrel from beginning to end.
Among them, observation programs and acting programs are the main output.
at the end of the year, " actor please take me in place " and "I am an actor", this year continues to output the performance judging opinions. The former continued the battle between Guo Jingming and Li Chengru, while the latter increased the conflict by reducing the professionalism of the participants and the topic of the instructor.
In the past, we used to talk about a program. The text with the most intellectual property rights can be summarized as "model", but what kind of views can be output in the program cannot be written into the "model" collection. But this does not mean that similar practices will not be copied.
2020, song programs and talent shows, have also embarked on this "road of no return". At the beginning of the year
's "Z44z God-given Voice ", Ding Taisheng made many people cry. Later Ding Taisheng did not appear again, and other music critics continued to fire on this stage. This proves that this program did not encounter Ding Taisheng's "poisonous tongue" by chance, but from the very beginning, the program needed such a "poisonous tongue comment" positioning: the song should be sung casually, but the song's comment must be sharp.
just launched "Brother Chase Light", in fact, the brothers have become condiments, the highlight is the backstage sister: Jin Xing, Yang Mi and Zheng Shuang.
followed by the phenomenon of variety shows getting worse. The singers completed a duet, each with its own advantages and disadvantages, but they had to decide the outcome. When the audience in front of the TV was not aware of their seriousness, music critics began to comment on the singer's career.
has criticisms and opinions, which directly cause the program to output a lot of emotions, and weaken the attention to the program itself. Music speaks with singing, adding comments and quarrels does not bring the intuitive improvement of music aesthetics, but reduces the attention to music itself.
Even if the gain is not worth the loss, such a program will inevitably exist. This is the only way to gradually fade after each type becomes an explosive.
Change 2: The value paradox appears in the female issue of variety show development
In this year, TV dramas included "Twenty Not Confused" and "Thirty Only", and female subjects have also become a rich ore of variety shows.
not only ushered in the "Women's Year" because of regular group programs such as "Creation Camp" and "Youth Have You", but also because of the emergence of a file "Sister Riding the Wind and Waves". Women in their 30s.
but soon someone discovered the gimmick behind this game. There are “understanders” around Mianwan who pointed out that it is a logical paradox to take the dreams of women under 30 as dreams and let sisters over 30 to fulfill their dreams under 30. It is nothing more than doing consumerism in the name of awakened female consciousness.
but this does not affect the audience's pursuit of her sister. Because it was discovered when the show entered the trials. The core of "Sister School" is not the value titles of "Thirty and Li" and "Thirty and Encouragement" in the opening credits, but the logic of fans returning to the regular draft.
The same story of
happened in the " talk show conference ". There were many independent women. The last season I remembered was Siwen. Her divorce and retirement this season gave the term independent women a superficial meaning. The in-depth topic about women is handed over to Yang Li in the third season.
Yang Li said, "Why can a man look so ordinary, but he can be so confident?" Successfully ignited the issue of gender society, even if she herself did not want to carry this banner.
China's entertainment shows, originally from the female show, became a smash hit. Fifteen years ago, there was a "straight man's controversy" surrounding "what kind of girl is a standard girl", but now, there is only one common value-respect and independence.
Change 3: Video is becoming the infrastructure of Chinese media content
This sentence is enough to summarize the Chinese video field in 2020, and can cover a long period of time in the future.
Whether it is TV, movies, or mobile phones, whether it is news or variety shows. Video is becoming the priority of various media content.
, like 5G, video is becoming the expression of all media content. During the epidemic, the netizen Lin Chen visited Wuhan's Vlog, which was no longer an internet celebrity product, but a first-hand news material. On Douyin , a simple text message, a set of epidemic data, and strong music can also be converted into short videos.
It seems that all text can become video, which is a very strong signal.
In addition, some options that were once abandoned have also shined in this wave. Live streaming is a masterpiece from the fringe to the mainstream. It was once looked down upon by many first-line artists, but now they are all in the game. TV shopping, which has been criticized, has become a well-known national game.
In traditional cognition, we still hope to use the length of time to define different types of videos. But more and more people find that fragmented variety shows are as important as variety shows themselves. For example, in today's communication context, the variety show you see on Douyin and the variety show itself actually belong to the same series of product systems.
In the future, a single video will be divided into lengths, but audiovisual products such as variety shows, movies, and TV series will have a larger form to accommodate it. Where is the boundary of
? I think the development of technology will give us the answer.
2020, cloud technology is urgently launched, and I have seen programs such as "Hey What Are You Doing", "Everyday Cloud Time", "Singer·The Year of the Fight", "The Voice of God" and other programs, realizing the possibility of cloud recording programs.
During those hard enough years, audiovisual products including variety shows made many viewers truly feel that technology is warm, not just cold tools.
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