The summer vacation has passed, the overall popularity of TV content has fallen, and the online content market has been relatively less affected.
text | Cubs
School starts in September, and the content market summer session has passed. TV content enthusiasm may have been affected to a certain extent: TV variety show ratings have fallen overall, and TV series hit the end of workplace dramas, and the ratings are mostly like the heat.
The online content market seems to be less affected. The two online variety shows dominate, comedy shows are becoming more popular, and various competitive shows are also undergoing fierce duels at the same time. There are also two high-energy works in the online drama market, and the gradual enrichment of themes has also caused the market to become more dynamic.
TV variety show:
breaks 2 shows and drops to two levels
The TV variety show CSM63 City’s ratings of more than 2 programs dropped by one level, and only two programs had ratings of more than 2 during the weekend. It can be seen that the end of the summer vacation does have a negative effect on TV ratings, but the top programs can still exert a relatively strong leadership strength.
On Friday night, " China Voice " regained the all-week ratings champion, last week's ratings were 2.222, which was significantly higher than the earlier episode. "The Voice of China" is also the only variety show that broke 2 on Friday. The ratings of " Chinese Restaurant 5 " was 1.797, which was slightly lower than the previous issue. "Summer Boys", "Super Brain Youth League", "Sisters Please Eat", " Twelve O'clock in Beijing " have broken 1, among which "Twelve O'clock in Beijing" broke 1 is a breakthrough.
The regular program "The Secret of the Storm Marshal", which was broadcast after the Beijing Satellite TV Theater on Friday, had a rating of 1.473, ranking fourth in the ratings of the day, higher than many seasonal variety shows on weekends.It can be seen that the hot drama " " has a great effect in pulling the ratings.
Source: Satellite TV Xiaoludian (the same below)
No program broke 2 on Saturday, and a total of five broke 1. " If You Are the One " reached its peak with a ratings of 1.969. Although it did not break the 2 mark, it also won the single-day ratings championship. The ratings of "Hi Fangpai" were 1.857, which has been stable since its inception. " I heard it's delicious " closed at 1.562, basically the same as the previous issue, but it has not yet returned to the average ratings of the show. "Check in, Eat the Goods Group" and the former on the same track, , competed with , the ratings were similar, and it closed at 1.491.
" the most beautiful central axis " 1.2+, breaking through the 1 mark, a significant increase from the previous issue. "Happy Camp" 0.6+, rose again, this is the third consecutive week of rising ratings for the show. " Bullish Brother " has less than 0.3 ratings.
On Sunday, " Extreme Challenge Treasure Line 2 " broke 2 and won the first place in a single day. After the show won the all-week ratings champion last week, it was overtaken by "The Voice of China" last week, but it is still the top echelon of reality TV shows. "Masked Dancer 2" is 1.759, a significant improvement over the 1.5+ ratings of the previous issue. The ratings of "One Step Forward" are 0.5+, and the ratings of "Everyday Upward" are 0.4+.
Nielsen Netlink’s massive Rongyuan ratings (national network), "The Voice of China" ranked first with a rating of 1.68, and "Happy Camp" 1.4+ ranked second. The ratings of "Check in, Eat the Goods Group", "No Trivial City True Heroes in Big City 2021", "Sister Please Eat", "Chinese Restaurant 5", and "Extreme Challenge Treasure Tour 2" are all in the 1.2 rank.
Source: Nielsen Online
network,"Happy Camp", "The Voice of China", "Chinese Restaurant 5", "Everyday Upward", and "Summer Boys" ranked top five in popularity on the Meiland Blue Eagle platform, and Hunan Satellite TV's programs have a strong popularity on the Internet. The popularity of "The Voice of China" is on the rise.
Source: Meland Consulting
TV series:
Workplace drama closes, family drama reaches the top
Can the TV terminal have another hit series?
Last week, the topical workplace drama " Ideal City " ended at Dragon TV . On Thursday's closing day, the TV ratings of the show CSM63 City reached 2.448, which can be called a more successful ending. In fact, the recent ratings of the show have been stable at around 2.5, with small fluctuations, and the later output is stable and full of heat. After the start of the play ", my bargaining queen ", the ratings have been very good, and the ratings have stabilized above break 2. The follow-up performance is still worth looking forward to.
After the ending of "Ideal City", the family drama ": sons and daughters of the Qiao family " topped the list. The ratings of the two stations in Jiangsu and Zhejiang broke through 2 consecutively. Among them, the ratings of and Zhejiang Satellite TV tended to be even better. Another family drama " dear parents " also ended last week and was broadcast exclusively on Beijing Satellite TV. The volume of ratings for this drama was not too big, and the ratings on the closing day were only broken 1. After that, Beijing Satellite TV once again broadcasted " Liu Yong's case " alone. In conjunction with "Sweeping Dark Storm", Beijing Satellite TV broadcasted two suspense dramas, one ancient and one modern. But until the weekend, "Liu Yong's Case" had just broken 1.
The popular drama "Sweeping Dark Storm" on the Internet has unsatisfactory ratings on TV.There may be reasons why the broadcast time is late and the progress is difficult to compare to the online platform. The ratings of the two stations in Beijing and Shanghai are both above 1 and never broke 2.
Source: Satellite TV Xiaoludian
Hunan Satellite TV's costume drama "The Song of the Lord" seemed inconspicuous last week. It ranked third in the first half of the week, and its single-day ratings peaked at 2.14. By the end of the week, the drama’s ratings declined, and Saturday’s ratings were only ranked sixth.
After the new batch of drama series was released, the five big dramas were not seen in the broadcast of nine dramas. At most, seven major dramas were broadcast in the prime time. "Children of the Qiao Family" is currently a potential stock in the TV drama market, or it may become the next leading drama in the TV drama market.
Nielsen Netlink’s massive Rongyuan ratings (national network) data show that Dongfang and Beijing Satellite TV’s "Sweeping Dark Storm" have the highest ratings, 1.96 and 1.79 respectively. "Ideal City" ranked second, with a data closing of 1.67. "Song of the Lord" is the same as the first few episodes.
Source: Nielsen Networks (data on September 2)
In terms of the popularity of Kuyun's live broadcast, "Black Storm" and "Ideal City" are among the top three, and "Yongjun Song" has the same amount of live broadcast attention The former is almost the same. The live broadcast of "Children of the Qiao Family" showed less attention.
Source: Kuyun Interactive
On September 7, China Audiovisual Big Data announced the ratings of prime time TV series from August 28 to September 3. "Black Storm" broadcast by CCTV8 won the top spot with a rating of 1.5+. The drama broadcast by Dongfang and Beijing Satellite TV also received ratings of 0.9 or less respectively. The three channels broadcast at the same time and the ratings are not to be underestimated. It can be seen that The strength of the play. " Codename Mountain Leopard ", "Ideal City", "Huakaishan Township", "Dream of the Blue Sky" and other CCTV dramas broadcasted more than one ratings. The ratings of Dragon TV's "Ideal City" were 0.8+, and the ratings of Beijing Satellite TV's "Dear Parents" were 0.7+, and "Children of the Qiao Family" failed to make the top ten.
Source: China Audiovisual Big Data
On the Internet, the three dramas "Sweeping Dark Storm", "Ideal City", and "Children of the Qiao Family" have all reached over 70 on the Guduo list.It can be called the current high-energy drama series, among which the weekly broadcast of "Sweeping Dark Storm" reaches 1.12 billion times. The popularity of "Yongjun Song" and "Dear Parents" has been relatively stable in recent weeks, and the new drama "My Bargaining Queen" has been online for three days and ranked sixth in popularity.
Source: Guduo data
network variety show:
champion and runner-up fixed
comedy show popularity rises
network variety show top two positions have been fixed and beautiful for many weeks RAND is no different on the two lists. The popularity of ": brother overcoming obstacles " always dominates the list, and the weekly broadcast volume of 430 million is beyond the reach of other Wang Zong. "this! It's Hip-hop 4" won the runner-up, 5 units leading the third place in popularity. Successively won the top few places in the popularity list, proving that the two programs are of excellent quality and are welcomed by network users.
On the Guduo Internet hot list, the third place is the new program "Do you listen to my music" just launched at station B. The second episode of the show was broadcast last week, and the popularity of the Internet jumped 13 places, becoming a dark horse in the music variety show.
Source: Guduo Data
Comedy shows have received a lot of attention recently. The two major comedy labels "Talk Show Conference 4" and " Deyun Dou Laugh Club 2 " are both produced by Tencent Video , It can be seen that Tencent video has carried out a targeted layout for comedy content this summer. Last week, the popularity of these two programs on the Guduo and Meiland data lists has increased. Among them, "Talk Show Conference 4" is even more popular on the two lists, which also proves the talk show industry and related issues from the side. The subject variety show content is gradually heating up.
Recently, the content of online variety shows is still rich. "Creative Project Tomorrow", " Burst Stage ", "Goodbye Lover", " Black Scared Girl ", and "Youth Rap Project" are among the top ten hottest online in Guduo.Among them, "Black Fear Girl" has not entered the top ten on this list for a long time. It can be seen that recent changes in program content have generated new ratings.
Meiland data does not completely overlap with it, " 萌探探探案", "Dance Student", " Bizarre Script Shark" and other iQiyi.com.com top ten, "Daughter" "Our Love 4" also has a name on the list.
Source: Meland Consulting
Web series:
"The Life of the Week" and the "Yunnan Worm Valley" High fever
The types of web dramas gradually diversify
"The Life of the Week" and " The popularity of "Yunnan Worm Valley" is soaring. The two dramas both ranked first and second in the two data lists of Guduo and Meilande, and their popularity values were similar. The popularity of Gu Duo in the two dramas both exceeded 70. For the web drama, this is a good performance.
Source: Guduo data
The summer hit " You Are My Glory" has dropped significantly, ranking third on the Meeland Blue Eagle platform list, and already on the Guduo data list. Fell to sixth place. Recently, Youku "Yulouchun" and " witty first half " have performed well, ranking third and fourth in Guduo's data. This is Youku's recent performance.
The types of web dramas have gradually diversified. In the top ten top dramas in the two charts, there are not only ", please fall in love under the full moon", " in the dust of the world" and other sweet pet dramas, as well as "Yunnan Insect Valley" and "" Tianmu Crisis" and other suspense dramas; there are ancient costume dramas such as "Jade House Spring" and " Bailingtan",There are also period dramas such as "Yi Jian Fang Hua", not to mention contemporary dramas such as "The Wit First Half".
Source: Meiland Consulting
After the summer vacation, the online drama market does not seem to be too much affected. In the same field of multi-theme competition, the overall hot atmosphere of the online drama market has not changed, but there is a dark horse desire Out of the trend.
.