A full inventory of TV ratings in 2020.
text | Little Bear
2020 is a year of surge in TV ratings.
According to the statistics of the “China Audiovisual Big Data” (CVB) system of the State Administration of Radio, Film and Television, the average daily viewing time of TV users in 2020 is 5.85 hours, a year-on-year increase of 12.9%. This data reached an annual peak of 6.5 hours during the Lunar New Year and the beginning of the epidemic in February last year.
It is not new in 2020 that the ratings of CSM59 City, the Golden Theater of Five Davids, have broken through 2. Variety shows rarely stage a magical scene of breaking through 3 in a single period, and TV seems to usher in the golden age again. The dazzling micro performance of drama series and variety shows constitutes the enthusiasm of the whole market at the macro level.
Satellite TV platform articles:
The ratings have generally risen
The five-david TV pattern has been fine-tuned again
CSM59 City Satellite TV has seen a significant increase in the whole day’s viewing rate, and the five-david TV has changed significantly.
Compared with last year, Hunan Satellite TV and Dragon TV showed an increase of more than 30% in all-day ratings, and the average increase of the five Davids TV was 25.5%. Against the background of the industry's general trend of declining ratings in recent years, this kind of high-flying advancement obviously brings a lot of gratifying breath.
The surge in ratings is obviously inseparable from the epidemic at the beginning of the year. At the beginning of last year, according to data from CSM National Network, the total viewership rate for the Spring Festival in 2020 reached a new high, rising by 18.1%. The dual effects of the epidemic’s home life and the extension of the Spring Festival holiday have made watching TV one of the best entertainment methods.
According to the statistics of the General Administration’s audio-visual big data, on the days when the epidemic was the most severe in February and March, the average daily viewing time of households exceeded 6 hours, which means that a household has more than a quarter of the time per day. TV.Perhaps this kind of home life has re-trained the viewer’s habit of watching TV, or perhaps more high-quality content has attracted the audience’s interest. In the second half of this year, the average daily viewing time per household has never been less than 5.7 hours. , Are higher than the same period last year.
Source: China Audiovisual Big Data
In addition, the viewing pattern of Five Davids TV has also changed last year. Hunan Satellite TV still sits firmly on the throne of the all-day ratings champion. CSM59 City has an all-day ratings of 0.343, standing on the 0.3 mark that has not appeared in many years.
Dragon TV replaced the Zhejiang Satellite TV runner-up the year before, and was the satellite TV with the highest increase last year. Dragon TV successfully bet on hit dramas such as "An Jia" last year, and used multiple headlines to firmly gain a foothold during prime time on Sunday evening, laying the foundation for an advanced ranking.
Zhejiang Satellite TV followed closely behind, including "Ace to Ace", "Run", "The Voice of China" and other ace comprehensive N-generations still maintained their super appeal, and the competitiveness of theaters continued to improve, although the rankings declined One, but Zhejiang Satellite TV's performance and exploration in many aspects are remarkable.
Jiangsu Satellite TV and Beijing Satellite TV still maintain the advantages of first-line satellite TV. Last year, the ratings were 0.267 and 0.239, ranking fourth and fifth. Formed an obvious data gap with the mid-waist TV, the head lineup of the five Davids TV is still stable.
The viewing pattern of Mid-Waist Satellite TV has also changed. In the CSM59 city rankings, the sixth place Shenzhen Satellite TV has a full-day audience rating of 0.12, which is much higher than the previous ranking of ninth. Guangdong Satellite TV even relied on a full-day audience rating of 0.11 to counterattack from the 11th place in the previous year to the 7th place. The rise of these two mid-waist satellite TVs has caused Anhui Satellite TV, which was originally ranked first in the second-tier provincial satellite TVs, to drop to eighth place. In addition, Tianjin Satellite TV also improved by one place and ranked ninth.
In the trend of a general increase in ratings last year, two star- cartoon channels , which specializes in youth groups, experienced a decline in ratings.Hunan Golden Eagle Cartoon Channel had an all-day audience rating of 0.095, down 4.04% year-on-year, and dropped from sixth to tenth in the previous year; Beijing Kaku Kids Channel had an all-day audience rating of 0.087, down 2.25% year-on-year, and dropped from eighth in the previous year to Eleventh place.
However, China's audiovisual big data CVB system presents different results for the ranking of all-day ratings. Excluding the CCTV channel, comparing the provincial satellite TV channels alone, Hunan and Dragon TV are ranked first and second respectively. Jiangsu Satellite TV ranked third; fourth was Hunan Golden Eagle Cartoon Channel, which was six places higher than the CSM59 city surveying instrument.
Source: China Audiovisual Big Data
All-day viewing represents the overall competition level of TV channels, and the explosive power of TV channels is often concentrated in the evening. The ratings of variety shows and TV dramas largely determine the overall strength of TV channels.
TV variety show:
breaks the unprecedented number of 2 shows
Hunan, Zhejiang, and the Orient triumphantly take TOP15
TV variety shows will be one of the main supporting forces for the growth of ratings throughout the day. The average ratings of the provincial satellite TV variety show CSM59 City exceeded 2, and in the previous year, no variety show could reach this threshold. In 2020, the number of variety shows with an average ratings of over 1 will reach an unprecedented 39 levels.
Inventory of the broadcasting platforms of these variety shows. All the break 1 shows are from Five David TV, and no second-line TV is shortlisted. Among the 15 variety shows with ratings exceeding 2, Zhejiang Satellite TV, Hunan Satellite TV, and Dragon TV each accounted for five seats.
CSM59 city ratings break 1 variety show (Source: Miyue Media, CSM59 City 4+, drawing: watching TV)
Break 2 shows, six are outdoor reality shows, Zhejiang, Hunan and Shanghai each account for two The files are "Run 4", "Run: Yellow River", "Extreme Challenge 6", "Longing for Life 4", "Extreme Challenge Treasure Tour" and "Sister's City of Philharmonic".Except for "Sister's City of Philharmonic", the rest are all N-generation programs. And the annual hot variety show debut group "Lang Jie" group variety "Sister's City of Philharmonic" carries the genes of explosive variety shows, and to some extent also possesses the IP temperament and characteristics of the N-generation variety.
More ratings break 2 shows are still concentrated in the field of competition in the studio, such as the music variety show "The Voice of the Chinese Dream·Our Song", "The Voice of China 2020", "The Voice of the Chinese Dream·Our Song 2", "Singer· "The Year of the Fight", the performance competitive show "I Am an Actor 3", the comedy competitive show "It's so good to laugh", and the popular debut artist competitive show "Chasing the Light" and "The Energetic Brother" this year. The only break 2. The studio show that is not very competitive is " ace vs ace 5". It can be seen that competitive shows of various themes are still the main force of the top TV variety shows, and music variety shows are among the classic categories.
"Cloud Recording" is a special filming method that had to be adopted in the field of variety show production at the beginning of this year, but unfortunately, except for "Singer·The Year of Dangda", which is half of the normal recording, "cloud recording" is used to take over the program , There is no pure "cloud variety show" CSM59 City Break 2. However, in CVB's ratings system, the number one satellite TV program ratings is a "cloud variety show." According to CVB data, the first and only program with a top ratings in the satellite channel is " cloud comedy king ".
Obviously, the difference between CSM59 City and CVB data in the variety show rankings has become even greater. Among the top 15 satellite TV variety shows in the CVB meter, only seven files coincide with the variety show with CSM59 city ratings exceeding 2. Including " Happy Camp " and "Hey! what are you doing? 》These variety shows, which have not even broken 1 in the ratings of CSM59 city, rank high in the CVB system. Jiangsu Satellite TV's "New Blind Date Conference 3" CVB ratings ranked among the top fifteen, but Beijing Satellite TV variety show failed to appear in the CVB system TOP 15 list.
2020 CVB provincial TV variety show ratings TOP15
quarterly,The overall ratings of CSM59 City in the variety show market seem to increase over time. Q1 only broke through 2 in two programs, and Q4's TOP5 all broke through 2. This is due to the increase in the overall number of variety shows in Q4. On the other hand, it also shows that the variety show ratings have risen in a year.
Zhejiang Satellite TV can produce a top variety show every quarter and win the ratings championship, which proves that Zhejiang Satellite TV's leadership in the variety show market is unabated. Hunan Satellite TV and Dragon TV also occupy TOP5 seats in each quarter. Beijing Satellite TV is deeply involved in cultural variety shows, and finally in Q4 with " The Great Wall " successfully ranked among the top five in a quarter. Unfortunately, Jiangsu Satellite TV has not been able to win the top five of the quarter.
Source: Miyue Media
TV series:
22 TV series ratings break 2 set new records
"An Jia" won the double list "drama king" at the beginning of last year
The part "Settle Down" brought a burst of money to the TV drama market. The ratings of Dragon TV’s CSM59 city topped 2.5 and China’s audiovisual big data topped 2 ratings, making this hit show still the TV series with the highest average ratings in the past two years, and Dragon TV also produced a well-deserved drama king last year. .As represented by this, the audience ratings of the Five Davids Golden Theater last year were surprising. Similar to the overall surge in variety show ratings, there was no episode of CSM59 City that had a ratings break of 2 the year before, but last year it skyrocketed to 22, with an astonishing 54 ratings that broke 1.5. The daily broadcast of the Golden Theater obviously has a more driving effect on the whole day's ratings than the weekly trump card variety show. The general surge in the ratings of drama series was another important factor in the overall rise in ratings last year.
2020 CSM59 TV series with a rating of over 1.5
The growth rate of the viewing rate of the Golden Theater of WudaTV last year was not less than 40%: Hunan Satellite TV increased by 87% year-on-yearDragon TV increased by 57% year-on-year, Zhejiang Satellite TV increased by 53% year-on-year, Jiangsu Satellite TV increased by 49% year-on-year, and Beijing Satellite TV increased by 40% year-on-year. Among them, the annual average ratings of Hunan Satellite TV's Golden Theater have even exceeded 2.
Source: Miyue Media
CSM59 City Break 2’s 22 plays, Hunan Satellite TV accounted for 10, Dragon TV, Zhejiang Satellite TV each accounted for 4, Jiangsu Satellite TV, Beijing Satellite TV each accounted for 2 dramas. However, among the TOP22 of China’s audiovisual big data, Beijing Satellite TV has the largest number of selections, with a total of 8; Dragon TV accounted for 7; Hunan Satellite TV accounted for 6; Zhejiang Satellite TV accounted for 1; and Jiangsu Satellite TV did not even broadcast one. The series entered the TOP22 of the CVB ratings system.
2020 CVB provincial TV series ratings TOP15
Last year, there were only 3 satellite golden theater costume dramas in CSM59 with a rating of more than 1.5. They were Hunan TV's "Qingpingle", " Daming Fenghua" and "Yanyuntai" by Beijing Satellite TV. As a genre that used to have a strong appeal, it seems that the costume drama star is still facing more or less difficulties today.
And more, Five Davids TV is more active in broadcasting real-life works, and they have also received good ratings last year. Not to mention the drama king "Settlement", it is "Dear Myself", " snail and oriole bird". These real-themed works with inconspicuous watercress scores and Internet discussions that have not caused stormy waves have also won CSM59 Super 2.3 Average ratings.
CVB's nine TV series with a ratings of 1 are all real-world works: "Settle Down", " In the Name of Family", "If Time Can Turn Back", "Perfect Relationship", "The Next Stop Is Happiness", "Span27span" Fox Hunting, "New World", "Thirty Only"...... These high-quality plays that have left their mark on the two major ratings list prove that realistic works are still the most promising category at present and in the future.
It is precisely because the gap between the two major ratings systems in the ranking of episodes has increased again,It is difficult for us to tell which platform and which works are more influential. There is no need to over-interpret this. Different sampling statistics will naturally result in different data. However, in any case, you can see that the ratings of the 2020 series have indeed risen significantly.
Conclusion
The surge in ratings in 2020 is probably the result of a combination of multiple factors. However, we are indeed delighted to see a lot of masterpieces on the market. The audience rating is the result of the TV audience voting with their feet. At any time, the audience has an aesthetic ruler to measure the quality of the work. Grasping the quality and winning the word of mouth is the true meaning of the audience rating.
After the enthusiastic ending of 2020, the TV ratings market in 2021 has performed gratifyingly for three consecutive weeks. Dramas and variety shows have broken the ceiling and continue to inject vitality and confidence into the content creation market. Suddenly, three years have passed since 2018, when the “cold winter” was on the lips, and the return of public attention to the television field seems to be a hidden trend. We expect that this year's TV ratings will continue to become popular under the blessing of masterpieces.
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