New Year, the content market is still hot.
Text | After the good start, the content market in the second week of the new year continued this good sign.
has a total of five variety show CSM59 city ratings breaking 2, and even breaking the ceiling for three days in the weekend. Last week, the hot drama of breaking through 3 ratings ended, and other episodes took over the baton of breaking through 3. Internet comprehensive Internet dramas both welcome the new, and the original competitive landscape is likely to be broken.
TV variety show:
weekend five-speed variety show ratings break 2
hot competition in the head show market
last weekend, the competition in the head variety show market is even hotter than the previous week. Over the three days of the weekend, the ratings of one program CSM59 City exceeded 3, the ratings of five programs exceeded 2, and the ratings of ten programs exceeded 1. It is not only a good start since the beginning of the year, but also a new round of ratings in recent months.
Source: Miyue Media
On Friday night, "Running, Yellow River" ended, with a final audience rating of 3.009, maintaining a consistently high level since this season. The average viewership of the six episodes of the program throughout the season was 2.745%, and the total online front-office broadcast volume was 250 million. The new season of ", the most powerful brain is burning, brain " will be broadcast with 2.5+ ratings for the first episode, laying a solid foundation for the entire season. The ratings of "Sister's City of Philharmonic" were 1.839, which was slightly lower than the previous issue.
Beijing Satellite TV "Workplace is a technical job" ratings broke 1. Hunan Satellite TV's "Hey Sing and Turn Up 2" aired the final period of the program, which was a long time apart from the previous broadcast. The single-period ratings fell to 0.722, and the average ratings for the whole season were 0.939. Dragon TV "Where is the Magic Company" 0.5+, Guangdong Satellite TV "National Music Festival" 0.39, slightly lower than the previous issue.
Source: TV Xiaoludian (the same below)
On Saturday night, "I Am an Actor" had a ratings of 2.969, ranking first in the ratings of the day, up 22% from the previous issue. The viewership rating of "Brother Chase Light" is 2.037, maintaining the consistent standard of the show. "Z28z If You Are the One " 1.6+, set a record high in ratings for the show in recent weeks. "Niannian Peach Blossom Spring" 1.3+, "Hahahahaha" 0.7+, both are equal to the average level of the show. The ratings of
" Happy Base Camp " were 0.6+, down nearly 40% compared to the previous issue. "Dance Storm 2" ended, with a current rating of 0.207 and an average rating of 0.337% for the 12 issues. However, the program has a good reputation, with a Douban score of 9.3.
"Happy Comedian 7" was broadcast on Sunday, with the first episode of 2.481 ratings and the highest rating of 3.151. Dragon TV regained its dominance in variety show ratings on Sunday night. The audience rating of "Masked Singer Guess 5" was 1.458, a slight drop from the previous issue. Zhejiang Satellite TV's "Treasure Country" has a rating of 0.6+, a significant drop from last week. "Everyday Upward" has a rating of 0.239.
Cool cloud live broadcast attention, "Hey Sing and Turn Up 2" ranked first with 1.2+ attention, and "Happy Camp" broke the first camp. The ending "Run It Yellow River" has 0.8+ attention, "Dancing Storm 2", "Happy Comedian 7" and "If You Are the One" are 0.6 clubs.
Source: Cool Cloud Interactive
In terms of network index, "Happy Camp", "Happy Comedian 7", "Everyday Upward", "Running Yellow River", " I'm an Actor " are the top five online hotspots. "Hahahahaha" dominates Weibo, WeChat, and Baidu and . The Weibo index champion of the variety show broadcast by Sole TV was won by "Brother Chase Light".
Source: Hunan Satellite TV Mango fishing
TV series:
Hot drama high-energy ending
breaking 3 protagonist "giving way"
Last week, the TV drama market was still lively, the drama ending, the new drama started, and the ratings were all eye-catching.
Hunan Satellite TV's "Itinerant Inspection Team" ended with a high score. The single-day peak ratings of CSM59 City were 3.165, which was even higher than the peak data of the previous week. According to the “rating calendar” released by China’s Audiovisual Big Data (CVB), the performance of the show’s ratings is “middle driving and higher”.The initial 0.5+ rose to the final 1.5+. Hunan Satellite TV’s succession drama " so many beautiful countries " CSM59 city ratings has not broken 2.
Source: China's audiovisual big data
" Dajiang Dahe 2" ushered in a burst of ratings at the end of the broadcast. Dragon TV's "Dajiang Dahe 2" has a rating of 3 on Saturdays and Sundays, which is the second major drama in the first two weeks since the beginning of the year. Zhejiang Satellite TV’s broadcast performance is equally good, breaking 2 daily, but there is still a gap between breaking 3. The ratings of
"Amazing Girl" rose, ranking second among the five David TV with a rating of around 2.7. The ratings of Beijing Satellite TV's "Wind Voice" broke 1 daily, ranking fifth behind David TV.
also has a dazzling performance on the second-line satellite TV. Guangdong Satellite TV "Longing for Life" has an audience rating of 0.7+, which ranks among the best on second-line satellite TV. The ratings of Anhui Satellite TV's "My Unconfused Youth" are 0.6+; Shenzhen Satellite TV's The ratings of "Secret and Great" are 0.5+.
Source: Satellite TV Xiaoludian
Nielsen Netlink's massive Rongyuan ratings (national network) and CSM59 city data rankings are somewhat different. The ratings of "So Many Beautiful Mountains" ranked first at 1.77; the ratings of "Dajiang Dahe 2" broadcast by Dongfang and Zhejiang Satellite TV and "The Wind" of Beijing Satellite TV broke 1; the ratings of Jiangsu Satellite TV "Amazing Girl" were 0.47. The top two-line satellite TVs are Shandong Satellite TV's "Blue Army Attack" and Liaoning Satellite TV's "Adopt Father".
Source: Nielsen Networks
Cool Cloud Live Streaming Attention, the weekly average attention of "Tour Inspection Team" broke 2, showing Yiqi Juechen leading the way. "So many beautiful mountains" 0.7+, "Dajiang Dahe 2" double stage 0.5+ respectively.
Source: Kuyun Interactive
. In terms of webcasting, CCTV's "Golden Years" broadcasted by CCTV 8 are the most popular, and "Dajiang Dahe 2", "Wind Sound", "Da Qin Fu" and "This is Life" are the top five popular ones. "Golden Years" won both Weibo and WeChat index titles, and "Tourism Inspection Team" ranked first in Baidu Index.
Source: Hunan Satellite TV Mango Fishing
Network Variety Show:
Tencent Hot Comprehensive Ending
New Year's network comprehensive structure or reshaping
"Exciting Offer2" paid on-demand ending last week, this show hit the second season Before the closing ceremony, Gu Duo's popularity rose by two to fifth place. Another variety show "Hear Her Say" broadcast by Tencent Video also ended last week, and the popularity rose by two to make it into the top ten.
Source: Guduo data
In Q4 last year, Tencent Video Variety Show occupied a lot of seats on the Internet Variety Ranking. With the launch of New Year’s programs, Internet Variety Variety may be rewritten.
Last week, the top three effective broadcasts of Yunhe Data Network's feature films were "Hahahahaha", "Wonderful Talk 7" and "Star Detective 6". These three programs are also the top three on the Guduo Heat Index. The head variety show lineup is solid, and these three shows have occupied the top of the double charts for many weeks.
Source: Yunhe Data
, " Trend Partner 2", "Daughters' Love 3", "The Name of the Star Detective Detective Academy 3", "Parallel Time Meets You" and "Happy Trio 3" are also named Guduo and Yunhe respectively Top ten on both lists. Youku's new program "Under the Same Roof" was launched last week, and Yunhe Data ranked ninth in the effective broadcast market share of feature films, adding new blood to reality shows. In terms of the
index, the Weibo Index of Trend Partners won the championship, and the data of "Struggle Bar Anchor", "Universal Song Center" and "Enthusiastic Offer2" are also in the millions. "Wonderful Flower 7" won the first place in Baidu Index. The WeChat Index of "Exciting Offer2" won the award.
Source: Hunan Satellite TV Mango fishing
Web drama:
costume drama on the new
New Year's online drama market began to lively
talk about the lack of fresh blood in the online drama market for several weeks, and finally ushered in a new face in the market last week. Youku's " Shangyang Fu " and iQiyi's "Spiritland" both started broadcasting, bringing vitality and vitality to the online drama market. It’s worth noting that two new dramas started broadcastingThat is to say, they have gained a higher degree of popularity, and won the sixth and ninth places of Gu Duo popularity.
Source: Guduo data
head web drama is still a familiar face, "You Fei" continues to win the Yunhe, Guduo double list champion. "Ultimate Notes", "Under the Sun" and "Black and White Forbidden Zone" each ranked among the top five in the double list. The popularity of "Mist Tracking" rose by four, and now ranks among the top ten of the Guduo Heat Index. The heat of "Celebrating the New Year" has risen again, occupying the tenth place in the effective broadcast market share of Yunhe Data. Source of
: In terms of the
index of Yunhe Data, "You Fei" won the first place in the Weibo index of online dramas, "Shangyang Fu" won the Baidu Index champion, and "Rebirth" had the highest WeChat index.
Source: Hunan Satellite TV Mango fishing
New Year's drama has begun to emerge, and it is expected that a batch of new dramas will be launched this week. With the launch of new dramas and the continuous rise in popularity, the online drama market, which has not changed much in the pattern and has not been very intense, may have a "catfish effect" and bring rich content to the audience.
