In the last week of 2020, the content market is booming.
Text | Xiaoxiong
's long-lost "Exclusive Inventory" column returns in the last week of 2020 with a surprise return, continuing to bring readers the most comprehensive viewing inventory.
performed well in the TV content market last week, with the ratings of most of the top programs rising, and the ending top programs also played a gratifying "last trump card". The field of TV dramas is even more eye-catching, breaking 3 ratings and reappearing the rivers and lakes. The big dramas broadcast by Five David TV attracted attention, and the TV drama market at the end of the year was once again lively. The
network variety show concentrates its efforts on reality shows in various themes. Most of the top ten hottest categories are reality shows. The status of the top shows is becoming more and more stable. The strong return of the old N-generation variety brings new vitality. The number of online dramas on-air at the end of the year is not large, but there are also hot dramas that stand alone. Suspense and emotional dramas have gained room for development.
TV variety shows:
most of the head shows are popular,
, the top ten ratings are over 1 eye-catching
Last weekend, the TV variety show market rose sharply, most of the CSM59 city's top ratings of 1 programs rose compared to the previous week. In the three days of the weekend, the ratings of three programs exceeded 2, and the ratings of another two programs were close to 2, and the top lineup was strong.
Source: Miyue Media
On Friday night, the ratings of "Running Yellow River" increased by 16% compared with the previous issue, and won the ratings of 59 cities at 2.849. Not only did it lead Friday's variety show ratings, it also had the highest ratings of the week. variety show. "Sister's City of Philharmonic" 1.986, performed well in the ten o'clock show. "Where is the Magic Company" and "Hey Sing and Turn Up 2" both broke 1, and both programs have stabilized and maintained good ratings while rising slightly.
Source: Satellite TV Xiaoludian (the same below)
On Saturday, the ratings of "Brother Chase Light" broke 2, ranking first on the day and third in the week, and the ratings performance declined slightly from the previous issue. "New to the Forbidden City 3" ended with a ratings performance of 1.965, drawing a more complete end to this cultural reality show. The ratings of " If You Are the One " are 1.5+, an increase of 74% from the previous issue, which is also the highest ratings performance of the program in recent weeks.
After experiencing public opinion last week, the ratings performance of
has not been greatly affected. Instead, it rose nearly 40% from the previous period to close at 0.795. The audience rating of "Hahahahaha" linked by Taiwan and the Internet is 0.7+, with little fluctuation.
"The Voice of Chinese Dream·Our Song 2" on Sunday night ended successfully with 2.087 ratings in 59 cities, with an average rating of 2.181 in the 12 episodes, which is the king of music programs this quarter. The ratings of "Masked Singer Guess 5" is 1.606, which is the same as the previous issue. Zhejiang Satellite TV "Treasure-like Countryside" successfully broke 1.
Cool cloud live broadcast attention, "Happy Camp" and "Hey Sing and Turn Up 2" both broke 1, and "Running Yellow River" 0.7+. CSM's inconspicuous "Everyday Upward" ranked first in Sunday's attention, and reported a live broadcast attention of 0.69. "The Voice of Chinese Dream·Our Song 2" and "Dancing Storm 2" also received 0.6+ attention.
Source: Cool Cloud Interactive
webcast, "Happy Camp", "Everyday Upward", "The Voice of Chinese Dream·Our Song 2", "Running Yellow River" and "I Am an Actor 3" respectively ranked in the top five, CCTV 's "National Treasure 3" and "Hello Life 2" are also among the top ten. "Hahahahaha" won the two major indexes of Weibo and WeChat, and the first place in the Baidu Index was won by "Brother Chase Light".
Source: Hunan Satellite TV Mango Fishing (the same below)
TV series:
Many major dramas are broadcasted to attract attention. The
market reappears and breaks the 3 super-high ratings
TV drama market. Last week, the single-day ratings of CSM59 City Breaking 3 appeared again, injecting confidence into the drama market again at the end of the year.
, regarded as the companion chapter of " in the name of the people, ", "Itinerant Inspection Team" really lived up to expectations. The ratings broke 3 on Monday and Tuesday, not only setting the highest ratings since the start of the show, but also making this year after " Settlement" Another peak of ratings. With the exception of not being aired on Saturday, the drama has been firmly at the top of the daily ratings and has become the well-deserved king of ratings recently.
"Dajiang Dahe 2" has also attracted much attention. Both Zhejiang and Shanghai stations have been broadcast together, and the ratings are basically stable at around 2. The ratings difference between the two stations is not obvious, ranking second and third respectively on the five David TV.
Beijing Satellite TV "The Great Pediatrician" ended on Wednesday. Before it ended, the performance of the show was second only to "Itinerant Inspection Team", ranking second among the five David TVs. The drama was broadcast on Shenzhen Satellite TV and , and the audience rating remained stable at around 0.8, which was outstanding in the second-line satellite TV. From Thursday, Beijing Satellite TV started broadcasting "The Wind", but the performance of the first broadcast was not impressive enough, and the popularity of the drama still needs to be further fermented.
Jiangsu Satellite TV's double-female lead drama "Amazing Girl" performed fairly well, with ratings breaking 2 from time to time, and the performance was relatively stable.
Source: Satellite TV Xiaoludian
Kuyun live broadcast attention, CCTV's "Across the Yalu River", "Da Qin Fu", "Golden Soma Flower" and Hunan Satellite TV's "Tour Inspection Team" jointly broke 1. However, the series that failed to break 1 have a large data gap with the previous works. Both stages of " Dajiang Dahe 2" are both at about 0.5, "The Great Pediatrician" and "The Wind" are in 0.4 gear, and "The Great Girl" The peak of attention is 0.25.
Source: Cool Cloud Interactive
Nielsen Netlink Massive Rongyuan Ratings (National Network) data show that the ratings of "Tour Inspection Team" are 2.8+, Dragon TV's "Dajiang Dahe 2" breaks 1, Zhejiang Satellite TV "Dajiang Dahe 2" And Beijing Satellite TV's "Wind Sound" is at the 0.9 level, and "Amazing Girl" ranked fifth behind David TV.
Source: Nielsen Networks (data on December 27)
China Audiovisual Big Data released data from December 19th to 25th, showing that the two CCTV broadcasted series of "Da Qin Fu" and "Golden Soma Flower" are in big data The ratings in the system broke 1. In the satellite TV series, "Tour Inspection Team" ranked first in the list with a rating of 0.857; Dragon TV and Zhejiang Satellite TV's "That Moment Is Only to Meet You" ranked behind the "Tour Inspection Team". "Dajiang Dahe 2" has a significant gap in ratings between Dragon TV and Zhejiang Satellite TV. Source of
: In terms of China's audiovisual big data
webcast, "Da Qin Fu" is the most popular TV series, with a weekly broadcast volume of nearly 400 million; "Dajiang Dahe 2" has risen 13 places in popularity, ranking second, with a weekly broadcast volume of 170 million +; The popularity of " ", "Itinerant Inspection Team" and "The Great Pediatrician" ranked third to fifth respectively. "Amazing Girl" won the peak of Weibo Index, "Itinerant Inspection Team" won the Baidu Index, and "Da Jiang Da He 2" ranked first in the WeChat Index.
Source: Guduo data
Network Variety Show:
Head Variety has a solid position
Ace Variety N-Generation Return Exhibition Energy
is approaching the end of the year, and various head variety shows will join the battlefield.
"Hahahahaha" has led the popularity since its inception, and it still occupies the first place in both Guduo and Yunhe lists. "Wonderful Talk 7" started the feature film, and the popularity continued to rise. Last weekend, it ranked second in popularity, and the top program status became more stable. "Star Detective 6" started airing last week, and has over 380 million views in the four days it went live. Yunhe Data ranked third in the market share of effective views of positive films.
Source: Yunhe data
is different from the head variety battlefield where the summer fierce battle is in the competition show. The comprehensive network battle at the end of the year seems to revolve around outdoor and observation reality shows. In the top ten of Guduo Internet popularity, "Hahahahaha", "Daughters' Love 3", "Twisting Offer2", "Trend Partners 2", "Star Detective 6", "Happy Trio 3", "Z37z Field of Hope" "Z38z" and "Chinese Restaurant 4 Eat and Broadcast VLOG" and other reality shows accounted for eight seats.
Source: Guduo data
and evaluated from the index dimension. Last week, "Fashion Partner 2" won the double champion of Weibo and WeChat index, and "Qihuashuo 7" won the first place in Baidu Index. The Weibo index of "Exciting Offer 2", "Star Detective 6", and "Talk Show Anti-New Year's Eve" are all in the millions.
Source: Hunan Satellite TV Mango Fishing
Web Drama:
"You Fei" Yiqi Juechen
suspense, romance each occupy a seat on the
network drama market, Zhao Liying , Wang Yibo starring "You Fei" is the most popular drama. The play not only led the two major index lists of Guduo and Yunhe with a clear advantage, but also won the Weibo index champion that best reflects the discussion of netizens. To a certain extent, this double top streaming drama really opened the gap in popularity with other dramas.
Source: Guduo data
"You Fei", suspense drama and emotional drama occupy most of the seats in the online drama market at the end of the year. "Black and White Forbidden Zone", "Ultimate Notes", "Under the Sun", "Fog Tracking" and other suspenseful, involved, and adventurous drama series are ranked in the top ten hot spots on the Internet, and "What Eve Is This" "Time of Little Storm" "The Rose", " I want to be with you " and other emotional drama series have also gained room for development.
Source: Yunhe data
Judging from these two types of themes, the dramas of suspense theme seem to be higher in popularity and play volume, which may represent the preferences of the current audience to a certain extent.
However, it must be mentioned that the current richness of works in the online drama market is still not as rich as the time just before autumn. Of the 17 online dramas with a Weibo index of over 100,000, 9 are all completed episodes, and the completed episodes account for six of the top ten on the Weibo Index. This shows that the new year's web drama market still needs more works to wake up the heat.
Source: Hunan Satellite TV Mango Fishing
