Wen │ Ears
The variety show market in 2020 will be full of ups and downs. In addition to the content of
, this year's variety show is facing severe production problems. Affected by the epidemic, a large number of variety show recordings cannot be performed normally, and some stars and live audiences are absent from shooting. outdoor variety shows have greatly reduced, and indoor variety shows have become the mainstream. Cloud recording and house variety show were born. The follow-up impact of the epidemic also makes the variety show market difficult to attract investment and difficult to plan. In order to have more advantages in attracting investment, some variety shows have entered the era of "ultra-long videos". The length of the single episode of (including the first and second episodes) starts from 90 minutes, so that both the producer and the audience have suffered greatly.
Although the variety show market in 2020 is in a difficult situation, there are many boutiques.
"'s sister who rides the wind and waves " is a great ride, opening the "middle girl era" and becoming a well-deserved annual phenomenon-level variety show.
" youth with you 2" started with a non-definition of the women's group, and the idol audition variety show fired again.
"Actors please take their place 2" shaped the real life of actors, and aroused widespread discussion in the second half of 2020.
, represented by "Youth Have You", "Actors Please Take In Place", " Tomorrow's Son ", and "Talk Show Conference", the N-generation of variety show comeback with a new style and high profile, revitalizing the overall variety show market in 2020. Live streaming of
is one of the must-have items for variety shows in 2020. Whether it is to bring the goods to the live competition in the program or join the link of the live streaming, it shows the urgency of variety shows for the realization of traffic.
also has a lot of newcomers in the variety show in 2020, Yu Shuxin, Wutiaoren, Yang Li... The emergence of a large number of newcomers proves that the variety show market is still active and the variety show market is recovering.
"Sister Riding the Wind and Breaking the Waves" helped Mango SuperMedia enter the "100 billion market value club", and You Aiteng have also obtained video membership recruitment and retention through variety shows.
In addition to the four major platforms of Youai Tengmang who have continued to exert their efforts in variety shows, platforms such as B, ByteDance, and Kuaishou have also begun to deploy the variety show market. "Z23z Rap New Generation " produced by B station has been well received, Douban scored as high as 9.3, and "Nice to meet you" produced by Douyin also scored as high as 9.0. The entry of the
new platform has brought more variables to the variety show market, and also made the competition in the variety show increasingly fierce.
But for the audience, content is still the only criterion for judging whether it looks good or not.
special period,
special program. The
epidemic interrupted people's daily life and the rhythm of variety show recording. Most
series are broadcast after filming, while variety shows are broadcast while filming. Once it is broadcast, it must be filmed and broadcast. During the epidemic, in order to maintain the normal broadcast of variety shows, many programs of adopted the "cloud recording" mode. " singer " changed from gathering together for competitive singing skills to recording separately. The mentors Lisa and Ella of "Youth with You 2" can only remotely guide the players and collaborate on the video synthesis stage. The
epidemic has made the recording of variety shows even more difficult. Therefore, "House Variety Show" came into being. In February 2020, several major video broadcasting platforms and satellite TVs across the country launched dozens of "house variety shows" such as "Everyday Cloud Time" and "Goose House Good Time". , as the name suggests, house variety shows are mostly made by celebrities at home, sharing variety shows of home life. In terms of content, Zhai Variety not only allows stars to play games in front of the camera, but also has stars and fans live chat and share life.
, as a special product in a special period, is like a big test for the variety show industry: how to make a high-quality variety show in a short time. "Hey!" by Hunan Satellite TV What are you doing? It took only 50 hours from the project to the film. The rapid creative output and production of under numerous restrictions gave the variety show production team experience the speed of life and death.
However, in addition to the roughness of the screen and the network delay caused by technical reasons, the logic of most Zhai variety shows is not clear enough, and the program flow also has many mistakes. The lack of resilience of the guests makes the show easy to fall into embarrassment. For the content of the Zhai variety showThe excavation lacks innovation, and some house variety shows have even turned into celebrity vlog collages. Although it was an emergency production under special circumstances, the results of this exam were not satisfactory. "Please listen to my friends" broadcast during the
epidemic provided a new way of thinking for the house variety show. A small number of guests participated in the recording and interacted with the audience through the radio. relieved the troubles of the audience in a warm atmosphere. It completed its mission of healing people during the epidemic. Although the
epidemic situation has many problems with house variety shows, it can relieve the lack of audiences and fans under the circumstances of low cost and high safety, and fill the vacancies of a large number of variety shows that cannot be filmed. The house variety show comes at the right time. The content of
has become longer, and
viewers are also tired.
double-broadcast in a week, up and down two periods, the 2020 variety show is like a balloon blowing bigger and bigger.
started from the new year variety show "Youth with You 2", variety show has been divided into two episodes, online and offline, and the cumulative duration of the two episodes exceeds two hours. follow-up on-line audition variety show " Creation Camp 2020", "Sister Riding the Wind and Waves", observation variety show "I like you and me too 2", "Sign of Heart 3", and variety show " Talk Show Conference 3" and "Summer of the Band 2" The single episodes of "This Is Hip-hop 3" (including the first and last episodes) have all exceeded 90 minutes, which is too "touching".
Variety shows are inseparable from the "support" of sponsors. The variety show of "long-length" is usually the top variety show of the platform. The number of sponsors is large and the investment is also large. The advertising time that needs to be increased can only be more. For the platform, double-broadcasting a week, up and down episodes at a time, can increase the broadcast volume of the program, and can also use the length of time to throw a generous enough right to insert implants in the advertising investment. Increasing the duration is not only the demand for advertising, but the audience's voice for the reality show to "balance the water" and has forced variety show producers to adjust the shots for the players or guests in the show, and variety shows are forced to enter the era of "ultra-long videos".
intensive and sudden insertion of ads, a large number of unintelligible shots, chaotic editing of story lines, and procrastinated program rhythm , the audience did not see the "cool", but looked tired. Variety shows that have passed after watching for a long time do not seem to bring happiness to the audience, but a burden. Pressing the fast forward button has also become a daily operation for the audience. Whether the variety show in 2021 will become a "series of movies", and how to ensure the quality under the condition of heavy weight, requires the variety show producer to weigh and explore. The old theme of
is still hot, and the new theme of
is difficult to supply.
In 2017, "Rip Hop in China" turned out. And " talk show conference" opened a new era of domestic talk show market. In 2018, "This! "It's Hip-hop" set off a hurricane of hip-hop, and electronic variety shows also entered the market. In 2019, "The Summer of Z23z Band " opened the door of the band to the public. In recent years, video platforms have been mining youth culture in full swing, but due to high production costs and continuous tightening of policies, people’s enthusiasm has gradually receded, and platforms have gradually let go of subculture . In 2020, the phenomenon will become more obvious.
rap, talk show, hip-hop, slam dunk, band, and street fashion have all maintained a certain degree of popularity. "China's New Rap" is not well-broadcast, but the popularity is amazing, "Rap New Generation" successfully grabs the market of rap programs as a rookie. "Talk Show Conference" frequently appeared in the golden sentence, and the hot search continued. At the end of December, the special edition of "Talk Show Against New Year's Eve" was launched. "This! The third season of "Just Street Dance" still maintains high-quality content and a high-viscosity audience. Although the word-of-mouth of the second season of "Summer of the Band" fell sharply, the volume of broadcasts and topics remained high. The subculture of millennials is still loved by the audience in variety shows, but it has no title. The reason for
comes from the limited subject matter. "Limited" not only refers to the limited number, but also refers to the limitation of shooting. If you want to create a popular variety show, how to "visualize" the subject matter , so that the audience can feel the fun in front of the screen is a big problem for the program producers. For example, skateboarding and surfing, although both belong to sub-cultural themes, cannot be produced like rap, talk show, or band, which can be heard and understood by the audience. "Just Hip-hop" has cool actions, and it is difficult to make a splash. Belong to "This! It’s the "This! Is Slam Dunk" in the three seasons without breaking the circle. You can also see the difficulties in the production of sports and sports subculture variety shows. If
wants to make new products in the subculture, not only the variety show production team needs A broader cultural exploration also needs to find the connection point between subculture and the public. Z3z
even tried the new model of variety show,
also has a world of . The explosion of
Li Jiaqi and Weiya brought more stars into the live broadcast Join the ranks of live streaming with goods. Live streaming with goods also emerged in variety shows. Some variety shows with the theme of live streaming with goods, such as "Struggle! Anchor", "Sister's Good Things Sharing", "Master Is Coming", and "Hope "The Field". There are also some variety shows that join the live streaming link. Varieties such as "Z23z Longing for Life " and "Extreme Challenge" are all co-produced with Li Jiaqi and Wei Ya. In 2020 variety shows, live streaming has become A necessity for variety shows. The addition of
live delivery links makes the content of the program more enriched. But its core driving force is the public welfare value and commercial value behind the live delivery of goods. Its monetization ability and speed attract program producers. , Platform and sponsors. On the one hand, live broadcast can directly help "village revitalization" and straightforward promotion of agricultural products , so that each bears the "value" and "meaning" output responsibility of the program The producer incorporates the live streaming into the program process. On the other hand, the live streaming is linked with the live streaming of the platform e-commerce. The top four selected by Youku "Struggle! Anchor" finally settled in the Tmall live broadcast room , To obtain official support resources. For sponsors, live broadcast delivery can make advertising at a glance. Therefore, whether it is within the program, celebrity guests are the sponsor’s platform in the live broadcast delivery, or outside the program, the star is for Sponsors then launch live broadcasts with goods for after-sales services, which are now important programs to attract investment. From the perspective of publicity, variety shows have cooperated with leading anchors Wei Ya and Li Jiaqi to turn consumers into audiences and effectively expand The popularity of the show. The benefits of
live streaming for variety shows seem to be rich but not easy to get. There is no explosive live streaming variety show in the current variety show market, especially the variety show with the theme of live streaming is in the effect of bringing goods. There is a certain gap with the head anchor and the amount of broadcast is really average, let alone creating a celebrity anchor with first-class delivery ability. Most of the variety shows that join the live delivery element did not show the great volume of feedback in this link. The live broadcast of variety show is indeed in the air, but it is not soaring for the time being.
annual phenomenon variety show,
feminist rides the wind and waves.
suddenly set files and suddenly started broadcasting, but "Sister Riding the Wind and Waves" quietly launched Stirring up the stormy sea. On the day of the first broadcast of , the stocks of Mango SuperMedia all went viral, and the "Sister Learning" began.
, as the hottest variety show in 2020, "Lang Jie" brings together a number of women's topics that have already fluctuated in the market, such as "girl group dream" and "middle girl crisis". The inverse definition of women is the magic weapon for "Lang Jie" to win the audience. The recognized women are no longer only young and beautiful "sisters" , but strong and independent "sisters" with life experience and their own pride. The wraps the shell of the women's team, allowing the show's competitive nature and 30+ female values to merge with each other. In 2020, when feminism is on the rise, the resonance of the times has promoted the popularity of "Lang Sister".
"Lang Sister" has a good idea, but it can't escape the late stage fatigue. At the end of the show, my sister still made her debut as a group according to the regular selection criteria for women's groups. Coupled with the chaotic voting, it is difficult to reflect the festival goal list of "thirty thirties, thirties, and thirties." However, the topicality and social value reshaping it brings is enough to make this variety show a phenomenal explosion in 2020. After
"Sister Lang", the "Middle Girl Crisis" was broken on the star field, and the sisters who participated in the show became the guests of major variety shows, adding countless new endorsements. Age 30+ has become a potential advantage for female artists. Feminist-themed programs have also been launched one after another. Programs such as "Amazing Sister" and "Hear Her Say" have taken advantage of "Sister Lang"., Have received good market feedback. According to the variety show list of several major video broadcasting platforms in 2021, the influence of "Sister Xue" still exists , "Sister Riding the Wind and Waves 2" is ready to go, "Sisters Club", "Sister and Sister's Martial Arts Hall", etc. Female variety shows will also be launched next year.
left the comfort zone,
and the N generation ushered in the year of explosion.
Variety N generation is an eternal topic in the variety show industry.
Even the N-generation of the variety is faced with problems such as the audience's easy aesthetic fatigue and the difficulty of production innovation. In 2020, there will still be a batch of N-generations that will detonate the variety show market with a brand new look. "Youth with You 2" broke the deadlock in the idol draft, and the topic was getting higher all the way. "Tomorrow's Children 4" is the main orchestra, customized programs with brand-new thinking, and become one of the band's variety shows. "Actors please take their place 2" even contracted the flow of the variety show market in the second half of the year, and each issue dominates the hot search on Weibo on the screen. It is a well-deserved hot variety show in 2020.
In 2020, the N-generation of is no longer a continuation of vitality, but a breakthrough . The reason for is that the N-generations have stepped out of the comfort zone one after another and made drastic innovations with the program concept as the core.
's real-time observation of the audience and the market makes the N-generation producers change their minds. "Youth with You 2" captures the trend of feminism and uses diversified images of female players to shape the program that does not define the concept of women's team. It not only creates the topic of anti-traditional women's team casting, but also wins audiences The resonance of the new female concept. "Tomorrow's Children 4" uses the concept of a hot-blooded college to wrap the orchestra draft, showing a young spirit. In a market where the band-building drafts are not available, "Tomorrow's Son 4" uses the tried-and-tested cp as the topic, supplemented by the cruel competition system to catalyze the audience's emotions. The comprehensive N generation of draft themes told the audience in 2020 that the draft is no longer a simple selection of the strong, the story is more important than the result.
, as the king of variety shows in the second half of 2020, the innovation of "Actors Please Get In" lies in the creative mode of counter thinking. Quarrels, tears, and the atmosphere leaves the scene... These seemingly bloody scenes are not happening to the actors on the stage, but in the mentor. Through the design of the rules, "The Actor Please Be in Place 2" greatly intensified the contradiction between the mentors. acting is no longer the core, conflict is what the audience likes. Variety shows are no longer a one-way content output audience, but customized variety shows based on the audience's tickle points.
In order to break the curse of weakness in the later period, the N-generations racked their brains and handed in a good answer in 2020. But the good results this year also means that it will be more difficult for the N-generations to go further next year.
comedians and comedies iterate together, and
comedies also need continuous innovation.
comedians are on fire again. In
"Talk Show 3", Li Xueqin, Yang Li, Wang Mian and other talk show actors made a series of golden sentences to promote "Talk Show 3" as newcomers. "Deyun Douxiaoshe" embraced the market with a group and integrated model, and brought fire to the younger generation.
variety shows are also cultivating new types of comedians. "Serious Gaga" was born, aiming to provide talents for variety shows. The comedy "Dachang" led by Happy Twist has given off to the show. As a new type of comedian, gagman was officially defined this year.
Whether it’s the "Talk Show Conference 3" that spurs the hearts of the people and sparks laughter, or the "De Yun Dou Laugh Club" that created the "De Yun Tian Tuan" and popularized "Speaking, Learning and Funny Singing Brothers", or "Serious Gagas" produced by rookies. 's comedy variety shows this year combine comedy and selection. The sense of competition makes the show not only laugh, but also brings more excitement to the audience.
Judging from this year's popular comedians, 's traditional comedy form is gradually changing. "De Yun Dou Laughter Club" took a different approach, allowing members of De Yun Club to conduct internal auditions, with the selection of "De Yun Brother" as the driving force for the development of the program, which is inherently interesting and curious. Coupled with Yan Min's unique swordsmanship, "Deyun Douxiaoshe" has a taste of " extreme challenge ". It can also be seen from this year's "Talk Show 3" that the "old cast" that is loved by the audience has gradually been sung.Z23z Wang Mian, short video blogger Li Xueqin and other new-featured talk show actors are gradually replaced. The
comedy variety show is no longer the world of "traditional skills". Only by continuous innovation and creating new content and expression forms can the audience laugh out loud. Comedians also need to change with time to find the laughter of the times.
variety show newcomers every year,
but this year there are more.
wants to get ahead in the series by acting and characterizing, but wants to get ahead in variety shows is "metaphysics." has mastered this "metaphysics" this year and there are especially many newcomers who are emerging.
Yu Shuxin's "Wow" became the first hot word in the 2020 variety show. Star making is a common practice, but this year's "Youth with You 2" is based on funny people set up the circle, Yu Shuxin won the popularity of the public with his small work, and Qin Niu Zhengwei was imitated by a large number of audiences with "death rap".
is more interesting than the strength, in the audition show, can get the favor of the audience. Whether you are an idol or a band, this rule can be applied. After changing songs in the preliminary round, Wujo won a large number of fans through extremely casual and talk show-like humorous dialogue. After three eliminations and three resurrection, he successfully advanced to the final and won the second place. "Talk Show 3" changed the dynasty, and the newcomers directly suppressed the old cast this season. Yang Li and Li Xueqin became famous through their female-perspective talk shows and their extremely talented talk show abilities. The B-station variety show "Rap and Singing New Generation" creates a group of "free people" with ideas through the output of the players' views on the world and the image-building of the players. From nameless to countless fans, Lazy, Sundae, Yu Zhen and other players in "Rap New Generation" have won many audiences' likes.
Judging from this year's variety show rookies, 's unique funny is the main magic weapon that attracts the attention of the audience. Most of the rookies of variety show are born in variety shows, and it is necessary to capture the audience's attention from dozens or even hundreds of people. The differentiated character set of is particularly critical. variety show newcomers and variety shows are backed out of the circle, and variety show newcomers can also greatly promote the content and spread of variety shows. The emergence of
variety show rookies is based on the vitality of the variety show market this year, and there is a large demand for newcomers. Yang Di, Li Dan , Da Zhang Wei and other old variety show "supply exceeds demand" situation is especially obvious in this year's variety show. Although Zhang Yuqi, Yang Tianzhen and others fill up positions, but interesting newcomers are never too few. Under the
epidemic, the 2020 Variety Show handed in a good answer. "Sister Lang" swept the variety show market with a wave of breaking waves and became the top-rated variety show. The momentum of the N-generation has recovered one after another, breaking the curse of being unable to retreat. In 2020, multi-party platforms will compete fiercely in the field of variety shows. For the audience, 's criterion for judging victory or defeat is always whether the construction of the content is novel and whether it is required by the times.
