"Mr., you must follow the doctor's advice to take medicine on time. If you can't stop the medicine when you recover!" Recently, in Sanhehu Town, Bincheng District, Zhu Jianbo, chief physician from the Department of Respiratory Medicine of Binzhou People's Hospital, was instructing villagers to come to consult with scientific medication matters. On the same day, Binzhou People's Hospital sent a team of 11-person health science popularization experts to conduct health education and free medical consultations for villagers, and received widespread welcome and positive comments.
This is a microcosm of the Binzhou Municipal Health Commission's in-depth promotion of the implementation of the health knowledge popularization action.
Since July this year, the Binzhou City "Health Science Popularization Experts Go to the Grassroots" activity has been arranged and deployed in accordance with the "Party Building + Health" pioneer action of the city's health system, and has entered communities, villages, schools, and enterprises. In combination with the situation of the new crown pneumonia epidemic prevention and control and the health needs of the people, it has continuously enriched the popular science form, expanded the breadth of popular science, and is committed to the continuous improvement of residents' health literacy.
01 Health science popularization experts mobilize
to open up the "last mile" of popular science services at the grassroots level
Health knowledge popularization action is one of the seven pioneering actions of the city's health and health system "Party Building + Health" Pioneer Action, and it is also an important part of the Health Binzhou Action. In order to further promote the implementation of the health knowledge popularization action, the Binzhou Municipal Health Commission has selected and established a municipal and county-level health science popularization expert database based on authoritative and professionalism, including 152 members of the municipal expert database and a total of 370 members of the county-level expert database.

Health education and free health clinics come to the people
During the "Health Science Popularization Experts Go to the Grassroots" activity, medical and health institutions at all levels acted quickly to give full play to the effectiveness of the health science popularization expert database resource library, so that the people can enjoy high-quality medical services and easy-to-understand health science popularization at their doorsteps, and have effectively achieved "convenience, benefit the people, and benefit the people", opening up the "last mile" of popularization services to the grassroots.
Since the beginning of this year, the city has organized 330 health science popularization activities to the grassroots level, serving about 500,000 people.
02 The science popularization platform continues to expand
to enhance the dissemination and influence of health science popularization
In addition to the face-to-face health free medical consultations and lectures of health science popularization experts, Binzhou City actively expands the channels and forms of health science popularization communication, so that science popularization experts can enter the media studio and broadcast online live interviews.
Binzhou Municipal Health Commission and Binzhou Comprehensive Radio FM95.7 have launched the live interview column of "Health Literacy Improvement·Science Popularization Expert Lecture Hall". Members of the municipal science popularization expert database or special department team will be selected to enter the live broadcast room to communicate online with the audience and answer questions and answer questions. Currently, 23 episodes have been produced and broadcast. In August this year, the column was rated as the "Shandong Province Health Science Popularization Communication and Cultivation Brand" by the Provincial Health Commission and the Provincial Party Committee Internet Information Office.

"Health Literacy Improvement·Science Popularization Expert Lecture Hall" live interview column
cooperates with provincial and municipal media such as Dazhong.com , Qilu Evening News, Binzhou TV , etc., to plan and launch high-quality and high-quality popular science columns such as "Expert Face to Face", "Health Science Popularization Expert Lecture Hall", "Helping Hope·Challenge See the Future - Binzhou Science Parenting Parent Classroom", and strive to create an important window and channel for the public to understand health policies and master health science knowledge, and achieve good social publicity results.

"Binzhou City Science Parenting Parent Classroom" live column
03 Pilot health education prescription
Medical institutions at the city level and above fully implement
At the Luyi Town Central Health Center, a hypertensive patient who came to the hospital, in addition to receiving the routine drug prescription, the doctor also prescribed a "health education prescription" for him, which includes "eat less pickles and pickled foods, and eat no more than 5 grams of salt per day; eat less fatty meat, animal offal, oil cakes, fried dough sticks and other high-fat foods..."

A health education prescription for patients with hypertension
This year, Boxing County was identified as a pilot project for the promotion and application of health education prescriptions in Shandong Province.Through the promotion and application of health prescriptions, medical personnel will be guided to provide health education services scientifically, standardized, effectively and accurately, improve patients' awareness of prevention and treatment knowledge such as disease inducing factors, preventive measures, and health behavior guidance, and promote the transformation from "disease-centered" to "health-centered".
The "Seven Ones" of the caring services carried out by the "Party Building + Health" Pioneer Action of the city's health and health system, one of which is to issue a publicity sheet (health prescription) at the end of the diagnosis and treatment.

Zouping Maternal and Child Health Hospital provides patients with health prescriptions
Medical staff issues individualized health education prescriptions according to the specific situation of the patient when visiting the patient. Through face-to-face explanation, they guide patients to follow the doctor's instructions for treatment and daily health management, prevent minor lesions and major illnesses, and improve the quality of life. Up to now, medical institutions at or above the city have fully implemented health education prescriptions.
04 Theme activities are rich and diverse
Create a social atmosphere for the whole people to enjoy a healthy life
With the purpose of public participation, closely focusing on the health needs of the people, a series of health science popularization activities have been planned and carried out to create a social atmosphere in which the whole people advocate health, pay attention to health, and enjoy health.

distributed "Health Gift Pack" to healthy families
held 6 online prize-winning quiz for health literacy knowledge, attracting more than 400,000 people to participate, effectively improving residents' health care awareness and skills; Binzhou City Healthy Family Selection has been carried out for four consecutive years, and a total of 400 healthy families have been selected, using family health to help the construction of healthy Binzhou ; launched the second batch of municipal health education base creation work and the third city-wide health science popularization competition to create a good atmosphere for popular science for the whole people; jointly with the Shandong Provincial Safety and Health Education Network, a large-scale health science popularization tour with the theme of "Healthy Binzhou·Walking Handsome" was launched, and experts were invited to departments, units, enterprises, etc. to widely popularize health knowledge, which was widely praised.
