#Toutiao Creation Challenge# "Likelai has developed to this scale today, and it is no longer my own business, but my shared home with thousands of employees." "I started from a small worker in the supply and marketing cooperative, and today I am also a honest and civilian boss, s

"Likelai has developed to this scale today, and it is no longer my own business, but my shared home with thousands of employees." "I started from a small worker in the supply and marketing cooperative, and today I am also a honest and civilian boss, so serving customers in a real way is the essence of Likelai's brand." - Li Yunjing, the head of Likelai.

Li Yunjing, the head of Li Kelai, originated from - Laoshan County Licun Supply and Marketing Cooperative

Qingdao Li Kelai's predecessor was the Licun Supply and Marketing Cooperative (town level) established in 1950. It is affiliated to the former Laoshan County Supply and Marketing Cooperative Cooperative Cooperative Cooperative Cooperative. Its business area is only a few hundred square meters and its employees are less than 100. At that time, it was in the planned economy and era, selling general daily necessities, and supplies were scarce, and all goods were supplied by tickets.

former Laoshan County administrative area

development stage - Laoshan Commercial Building

1 December 30, 1990 Qingdao Laoshan Commercial Building opened (No. 44, Jingkou Road, Licang District), with a business area of ​​4,000, a four-story comprehensive shopping mall, with sales exceeding 1 million yuan on the day of opening, causing a sensation in China Supply and Marketing Co., Ltd.

Laoshan Commercial Building

On June 15, 1992, the former Laoshan District Planning Committee approved the establishment of Laoshan Commercial Building, and at the same time the "Qingdao Laoshan District Licun Supply and Marketing Cooperative" was abolished.

Likelai - a new look

February 6, 2002 "Laoshan Trading", which has been used for more than ten years, has been renamed "Likelai", and at the same time, the CIS concept recognition system was reintroduced to reshape the corporate culture.

August 2, 2002 The former Laixi Yulong Department Store, which is affiliated to Qingdao Yulong Industrial Co., Ltd., was successfully opened as a Like Laixi Shopping Center with a business area of ​​20,000 . It is the first chain shopping mall opened in another place by Like Laixi. The full acquisition of Qingdao Yulong Industrial Co., Ltd. has laid the foundation for Like's advantage in the leading position in the Laixi market.

Township and streets are fully blooming

May 18, 2003 Like Wanggezhuang Supermarket opened , with a business area of ​​1700. It is the first township chain self-operated supermarket of Likelai Group.

August 31, 2003 Likelai Xianjiazhai Supermarket opened , with a business area of ​​2000. It is the first village-level store of Like Group.

January 11, 2004 Likelai Li Quanzhuang Supermarket opened (located in Li Quanzhuang Town, Laixi City), with a business area of ​​4800, and is the first store derived from the Likelai branch in the intergenerational period.

August 7, 2004 Likelai Shopping Center opened (No. 58 Jingkou Road, Licang District), renovated the original Licun Bus Terminal, connected the commercial building and shopping center, added 43,000 , and added building area to 70,000 , making it the largest shopping mall in the north of Island City , and introduced the shopping center business format into Licang District .

October 16, 2004 Likelai Ligezhuang Supermarket opened (located in Ligezhuang Town, Jiaozhou City), with a business area of ​​7000, expanding the Jiaozhou market, summarizing experience for Likelai Group to seize the rural township market.

January 8, 2005 Likelai Shangma Supermarket opened (Shangma Village, Shangma Street, Chengyang District), with a construction area of ​​10,000 .

December 24, 2005 Like came to Wanggezhuang Supermarket to expand and open (Wanggezhuang Village, Laoshan District), with a business area of ​​5000 (new 3300, which is a secondary expansion).

January 1, 2006 Likelai Jihongtan Supermarket opened (Aodong Road, Jihongtan Street, Chengyang District), with a business area of ​​4000.

June 30, 2006 Likelai Park Life Plaza opened (No. 160 Xiazhuang Road, Licang District), with a construction area of ​​25,000 . Qingdao The first hypermarket to "three-in-one" supermarkets, cultural parks, and bus stations.

August 20, 2006 Like Xifu Town Supermarket opened (Wangsha Road, Xifu Town, Chengyang District), with a construction area of ​​11,000 . The first large supermarket at the township level in Shandong Province with a total area of ​​over 10,000 square meters.

June 30, 2007 Likelai Jiaodong Shopping Mall opened ( Xiaomawan West Village, Jiaozhou Town, Jiaozhou City) and Likelai Jiangshan Supermarket (No. 22-2 Hangzhou Road, Jiangshan Town, Laixi City) opened at the same time. The business areas are 5000 and 4000, realizing the example of opening two supermarkets in one day.

August 26, 2007 Likelai Liuting Supermarket opened (Dongliuting Community, Liuting Street, Chengyang District), with a business area of ​​4000.

September 8, 2007 Likelai Lancun Shopping Mall opened (Sanli Village, Lancun Town, Jimo City), with a business area of ​​3000.

December 2, 2007 Like opened Pingdu Shopping Center (No. 80 Fuzhou Road, Pingdu City), with a business area of ​​22,000 , becoming the flagship store of the Pingdu branch.

December 9, 2007 Likelai Dianji Supermarket opened (local of Dianji Town Government of Jimo City), with a construction area of ​​5000.

January 1, 2008 Likelai Tea Market opened (No. 1022 Heilongjiang Road, Qingdao City), with a business area of ​​more than 9,000 , and more than 200 tea wholesale retailers have settled in, with an annual turnover of over 100 million yuan, making it one of the largest tea wholesale and retail markets in Qingdao.

January 27, 2008 Like Zhonghuangbu Supermarket opened (No. 376 Xiata Road, Chengyang District), with a business area of ​​8000.

August 16, 2008 Like Tonghe Supermarket opened (No. 95 Tonghe Road, Pingdu City), with a business area of ​​5000.

November 29, 2008 Likelai Yuanzhuang Shopping Mall opened (Xiyuanzhuang Village, Tongji Street, Jimo City), with a construction area of ​​8000.

January 16, 2009 Like came to Dongjiaxiazhuang Supermarket to open (Dongjiaxiazhuang Community, Laoshan District), with a camp area of ​​2600.

January 16, 2009 Likelai Nanwan Supermarket opened (Hanhai Road, Jihongtan, Chengyang District), with a construction area of ​​16,000 , and a business area of ​​6,000 .

September 6, 2009 Likelai Puji Shopping Mall opened (Pu Shang Village, Puji Town, Jiaozhou City), with a construction area of ​​11,000 , of which the supermarket area is 5,000 and the hotel area is 6,000 .

December 8, 2009 Likelai Wali Supermarket opened (Wali Community, Liuting Street, Chengyang District), with a business area of ​​4300.

January 17, 2010 Like Houjiazhuang Supermarket opened (Houjiazhuang Community, Licang District), with a business area of ​​1100.

September 8, 2010 Like came to Xianjiazhai Logistics Center to be opened. The investment is 60 million yuan, covering an area of ​​50 acres, and the warehouse building area is 26,000 , becoming a super-large group distribution center and playing a key role in the group's " one-hour economic circle ".

January 2, 2011 Likelai Renzhao Supermarket opened (Pingdu Renzhao Town Station), with a construction area of ​​13,000 , a shopping mall area of ​​7500 , and a hotel area of ​​5500 ㎡.

January 8, 2011 Yuexike Shopping Plaza opened (No. 67, Zhongshan Road, Qingdao City), with a construction area of ​​65,000 square meters. It is the largest SHOPPING-MALL, a century-old commercial street - Qingdao Zhongshan Road and Qingdao's western business district. It is the first milestone step taken by Like to implement the "city-rural development" strategy and realizes the dream of Like to open a large store in the core area of ​​Qingdao's city center. Revitalizing the revival of Zhongshan Road, a century-old commercial street, began on the day when Yuexike came to the shopping mall to open.

January 14, 2011 Likelai Jiaolai Supermarket opened ( Jiaozhou City Jiaolai Town Station), with a construction area of ​​12,000 square meters, of which the shopping mall area is 8,000 square meters and the hotel area is 4,000 square meters.

November 11, 2011 Likelai Yunnan Road Life Plaza opened with a business area of ​​10,000 square meters. On the same day, Liquelai Pingdu Liaolan Shopping Mall opened with a business area of ​​4,000 square meters. It is the fourth store opened by Liquelai in Pingdu.

December 25, 2011 Likelai Laixi Dongzhuangtou Supermarket opened , with a construction area of ​​23,000 square meters, a shopping mall area of ​​8,000 square meters, and a large hotel and office building upstairs.

December 30, 2011 Like Jimo Life Plaza opened with a construction area of ​​46,000 square meters, of which the shopping mall has a construction area of ​​21,000 square meters, an underground parking lot of 6,000 square meters, and a four-story hotel with a business area of ​​19,000 square meters above the fourth floor.

January 12, 2012 Likelai Chengyang Shopping Plaza opened with a construction area of ​​70,000 , of which the business building is 20,000 , becoming the flagship store of Likelai Group in the Chengyang area.

December 28, 2012 Likelai Fenggezhuang Supermarket grandly opened (Laiyang Development Zone Government Station), with a business area of ​​3,000 m2. This is the first store opened by Likelai in Yantai area.

June 29, 2014 Pingdu City Mingcun Town Likelai Supermarket opened in Nake . The supermarket has a 2nd floor, with an area of ​​6000, and the 3-5th floor is a hotel, about 6000.

July 5, 2014 Like came to Xiangtan Road Supermarket to open and recruit customers, with a total construction area of ​​13,000 , supermarket 5000 , indoor dedicated parking lot 5000 , economy hotel 3000 .

October 25, 2014 Laixi City Nanshu Town Likelai Supermarket trial operation , with a business area of ​​8000. The second floor of the supermarket, the 3-5th floor of the hotel, about 6000. At the same time, the residential buildings and door-head houses of about 70,000 built by Like Yihe Real Estate Company have begun to be sold, and the second real estate cooperation project developed and constructed by Like Yi Group has begun to be operated.

August 9, 2017 Likelai Shangma Shopping Plaza Project groundbreaking groundbreaking ceremony was grandly held.

September 8, 2017 Likelai Shazikou Supermarket opened , with a business area of ​​2000.

June 29, 2019 Likelai Huibu Supermarket opened ( is located in the former Huibu Station in Xinhe Town, Pingdu City), with a construction area of ​​5800.

November 28, 2019 Likelai Shangma Shopping Plaza grandly opened , located in Shangma Street, Chengyang District, with a construction area of ​​66,000 . The north building is a commercial complex of 38,000 . It mainly engages in large supermarkets, brand jewelry, wearable clothing, etc., and has cinemas, children's park , food court and other projects; the south building is a big hotel project, about 28,000 .

graphic material source: Likelai Group official website http://www.likelai.com/About.aspx?funId=493