This is the 597th time for the owners of the fruit shop, sharing it continuously to help beginners get started.
1. The location selection of these locations will be much better
It is recommended that novices should not invest too much in opening a store, as the location is more important than the size of the store. Generally, better areas are near the entrances and exits of the community. Find shops from the community to the vegetable market or supermarket. If you need to buy things, you can pass by the door, and the passenger flow can be guaranteed. Check if there are large commercial buildings next to you, stores with an area of more than 500 square meters, and close to them, they have the strength to promote and their size can attract customers, which is equivalent to bringing you their own traffic. Join the circle of fruit store owners, search for the search function under the circle of friends, and search for the fruit store circle.
2. Find shops next to multiple communities
. Choose a location and try to choose a store in the living area, which means that there are permanent residents nearby, so it is easy to raise customers. If there are more migrant people, there will be fewer old customers. The main reason why the fruit store can continue to operate is that there are more old customers and there will be many repurchase, and old customers recognize fruit stores. I usually go to the store more often, first, understand the market conditions, and second, I have talked to the landlords, so I can learn more about the information of the surrounding residents, and from the side you can know what the customer group looks like.
The site selection should not be urgent. The site selection should account for more than 60% of the energy in the preliminary preparations, the remaining 20% is used to find the source of goods, and 20% of the energy is devoted to decoration and other matters. Share more experience in opening fruit stores, search function under the circle of friends, and search for fruit store circles.
3. Find more intersection locations
0 Fruit shops are preferred to choose a corner to open a store. Generally, the sections of the corner are intersections, and the intersection is equivalent to twice the street shops.
And there are usually street lights at intersections, and customers stay in front of the store for longer than in other locations. At this time, shout with a horn and customers can hear it. When choosing a location for a fruit store, you should consider whether there is a place to park temporarily. First, check if there is a place to park temporarily, and then check if there will be a traffic police ticket after the temporary parking is temporarily.
Generally, customers with cars are relatively high-quality and their consumption capacity is good. Sometimes the purchase volume is relatively large. During the holidays, they can directly carry a few boxes of them, so it is convenient for these customers to purchase. The profit of in the fruit store can be much higher.
4. You can estimate the revenue situation.
. Select the location to check the customer flow situation more and count the customer flow. For example, around 10 am, around 3 pm, and around 7 pm, these time points take half an hour to see. If the customer flow is OK and meets your expectations, it is a relatively reliable store location. If the customer flow is not good at peak times, then don’t rent such a store. Also, based on customer flow, you can estimate your own revenue, and estimate it based on the 5% store entry rate to see if the overall turnover can cover the cost of your investment. You can estimate the gross average customer price at 30 and the gross average profit margin at 20%. This way, if you work hard on the day, the average customer price and gross average profit margin will be higher, but you may not be able to reach this level at the beginning, which is a conservative estimate.
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