People who like online shopping must be familiar with live streaming and selling goods. You must have entered many live broadcast rooms. Sometimes it is not shopping, but just wandering around to some live broadcast rooms but placing an order quickly. Some live broadcast rooms you will immediately check out.
is because some anchors don’t know what to say to the camera, they are incoherent and confused; some anchors will not mobilize the atmosphere in the live broadcast room, making people feel dry and unattractive.
So how to retain fans entering the live broadcast room? How to sell products in the live broadcast room and increase transaction rate?
"Key Speech" is the best-selling author of Sophie, and has implemented "PPT Speech Power" in actual combat. The book introduces the systematic thinking of top speakers - the Law of Big Trees, as well as the detailed application techniques of the Law of Big Trees. The content is easy to understand, simple and easy to learn .
"Key Speech" uses the author's original "Law of Big Tree" to explain each scene in detail according to the trunk, branches, leaves, fruits and roots of the tree, and demonstrates step by step.
For the big tree rules used in live streaming, use the following
1. Tree trunk (theme) - How to write the title of the live streaming so that the audience will come in
0 The first thing the anchor needs to do before the live streaming is to write the brightest point of the live streaming in one sentence to attract fans. The title of a live broadcast can be divided into the following types.
1. Promotional type, such as "Year-end fan feedback! 50% off for the second item"
2. Festival/seasonal type, borrow festival or seasonal gimmicks, such as "Double 11", company anniversary celebration, etc. to conduct event marketing.
3. Accurate customer type, such as "fat girl wears clothes and looks 20 pounds away immediately."
4. Tutorial type For example, "3 tricks to teach you how to identify the quality of down quilts"
2. Branches (logic) - the logical structure of live streaming speech
Live streaming speech logic, including 4 actions, 4 moves and 4 resistances.
3. Leaves (Stories) - How to tell live streaming to sell goods to be more attractive
1. Frequent interaction: 4 actions to create atmosphere, gather people and retain people
2. Product explanation: 4 moves to explore demand scenarios
4. Fruit (communication power and influence) - With the help of the boss IP, move the business to the live broadcast room
is to use the boss or partners or executives to personally give speeches, endorse the brand, sell your own products in the live broadcast room, and talk to fans (consumers), such as Luo Yonghao .
5. Tree roots (energy) - Whoever is closer to the market will have a better chance
Live streaming sales is a business that everyone can do. It is not easy to do well. In the process of live streaming sales, only through learning can we know how to attract traffic and acquire customers, what is the input-output ratio, and how to position product selection...
In the book "Key Speech", the author not only sets up 7 major scenarios, matches more than 40 expression models, but also has more than 100 application cases. Whether you are interviewing, competitive speech or work report, you can find a suitable template, which can be called a "dictionary" of speech.
If you are confused about "speaking", it is recommended that you read this book and you will definitely gain a lot.
#Muxi Reading Club #
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